Erica Sandberg
Verified
As seen in:
The Voice of San Francisco,
MSN,
Daily Mail,
Forbes Advisor,
USA Today,
Aol,
CNBC,
New York Post,
Yahoo Finance,
Chicago Tribune,
Money US News
and
Covers:
every personal and small business finance topic imaginable: money management, banking, credit reports and scores, lifestyle, travel, and fintech. Trends and data.
Reporter: business, politics, culture, crime. REALLY, San Francisco podcast cohost reallysfnews.com. @theVOSF. ericasandberg.substack.com. DM.
Interview
What was your first job as a journalist?
San Francisco Chronicle -- my column on SFGate.
Have you ever used a typewriter?
We had an antique typewriter in my house when I was growing up - an Old Royal -- and I would pound away at it. with or without ribbon.
How is social media changing news?
The good: immediacy. The bad: not nearly enough fact checking.
Who's your favorite fictional journalist?
"Gus" Haynes from The Wire
What does it mean to be a journalist?
To be a truth-teller
What's the funniest news-related #hashtag you've seen?
None comes to mind - but I'll let you know when one does.
How do you prefer to be pitched on stories?
Email is best. I do appreciate good manners. "Dear Ms. Sandberg" always gets me.
What tools and software do you use to do your job?
I'm not picky
What's your favorite social network?
Twitter, but Clubhouse is interesting
Who do you wish followed you?
John McWhorter. I love linguistics.
Why did you become a journalist?
It was a natural professional segue. I always admired great writing and reporting.
Did you work for your high school newspaper? If so, what did you do there?
No, I didn't. The Torrey Pines Falconer really missed out on a budding journalist!
What story are you most proud of writing or working on?
So many! I've had a very successful column on CreditCards.com for years: Small Business Credit Profile.
What advice can you offer to aspiring journalists?
Try your hardest to be objective
When's the best time to pitch you?
I'm not picky
What's the best pitch you ever got?
"you don't know me but I love you"
What's the worst pitch you ever got?
The pitches that begin "Hi [fill in the blank]"
What's your favorite drink?
not a day goes by without coffee. but to celebrate something - Lambrusco.
When you're not at a computer, where are you most likely to be?
Running around San Francisco
Aside from your own, what's your favorite publication to read?
The Wall Street Journal
What's the most common misperception about your beat?
That money is boring.
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.