Health claims sell products! The Federal Trade Commission (FTC) certainly knows this and keeps a watchful eye on the market for potentially false, misleading, and unsubstantiated claims about the health benefits of products and services. Cue the FTC's case against defendants Gravity Defyer Medical Technology Corporation (Gravity Defyer) and owner Alexander Elnekaveh about health claims for footwear. Earlier this month, the FTC entered into a settlement with Gravity Defyer and Elnekaveh.