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Articles by Erin Braddock Guthrie
These Young Entrepreneurs Want to Buy Your Business. But it’s Not Just for the Money.
Five surprising factors that influence their purchase decisions. 64% of business buyers are not the gray-suited execs you might picture: they’re Millennials and Gen Z. And they’re not buying for the reasons you’d think. Over the past two years, there’s been a surge of popularity for the generations under the age of 45 to become the predominant buyers for businesses, and these numbers are growing (Forrester).
A Granular Analysis of Public Comments to the 2022 Proposed NAGPRA Revisions
When the Native American Graves Protection and Repatriation Act (NAGPRA) was signed into law in 1990 (https://www.govtrack.us/congress/bills/101/hr5237), it set a mandate for any agency or institution that received federal funding to return “cultural items”—inclusive of Ancestral remains, funerary objects, sacred objects, and objects of cultural patrimony—to lineal descendants and culturally affiliated “Indian Tribes and Native Hawaiian organizations (NHOs).”Footnote 1 The law delegated...
How Should You Talk About Race at Work Without Alienating Your Black Colleagues?
5 ways leaders can tackle tough topics and support equality in the workplace. It’s hard to believe it’s been over four months since George Floyd was murdered. And with our nation’s attention span bombarded by a truly bizarre, unprecedented news cycle, leaders may be distracted from the Black Lives Matter movement. However, as Black people in the workplace, we don’t have the choice to put these human rights issues on the back burner.
Why Your Diversity Programs are Hurting, Not Helping, Your Black Colleagues
Diversity, Equity, and Inclusion programs are products, but they’re not one-size-fits-all. Photo credit: Nathan Dumlao It was early August. The webinar was entitled: the Impact of the Black Lives Matter Movement on the Workplace. I joined over 300 business leaders across industries and companies to hear a few sage speakers discuss this topic, eager to make sense of current events, and gather a few gems of wisdom on leading in these tumultuous times.
Regulating the Tech Giants Isn’t a Zero-Sum Game
Should the government intervene to put guardrails on the most lucrative American industry? Nothing in life is free. If you’re an alum of tech giants like I am, the core message Netflix’s The Social Dilemma won’t be a surprise. The film illuminates what tech insiders already know: users are the product, and more specifically, manipulating users’ behavior to click, view, purchase, and engage is currently the most valuable product on earth.
Your Culture Is Broken, Not Your Pipeline.
Your company’s attitudes towards Black employees are causing them to leave. The definition of insanity. “One of the biggest issues we have is our pipeline. We just can’t find enough diverse candidates.” Can’t pin this quote down? That’s because it’s a go-to line that organizations use to wriggle their way out of accepting the glaringly obvious conclusion that any outsider can see: your workplace culture excludes and hurts minorities.
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Erin Guthrie Journal: Advances in Archaeological Practice , First View Published online by Cambridge University Press: 28 August 2025, pp.
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