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Articles by Erin Deetlefs
3 ways that businesses can support young employees in an evolving work environment Original
Advertise your job vacancies 2 days7 days30 daysBy Industry Show more Millennials (currently aged 28 – 43 years old) and members of Generation Z (currently aged 12 – 27 years old), have very different needs and expectations in the workplace than their older counterparts. By understanding what these unique characteristics are, employers can harness young peoples’ predisposition for innovative thinking, their new-era creativity and their potential to become invaluable human assets.
Privacy-first advertising: How server-side tracking changes the game
It has been a long time coming, but 2024 is proving to be a decisive year for third-party cookies. Google announced as far back as 2020 that it intended to phase out third-party cookies in its Chrome browser, but it has postponed the move several times. But this year, things are moving fast with Google intending to get rid of all third-party cookies by the end of 2024. Within the first quarter, Chrome phased out 1% of third-party cookies globally and progress will accelerate throughout the year.
People are pretending to be 'NPCs' on TikTok and it's not just weird, it's also lucrative Original
The one constant the internet offers us is a continual rotation of trends. Months ago, the trend was people exhibiting "main character energy". People were imagining themselves as main characters in their own life show: they were the ones who knew everyone's name in the coffee shop, they were having a whirlwind romance and they were only accepting the best. Now, the trends have moved on, and people are NPCs. Non-playable characters, or NPCs, are taking TikTok by storm. NPCs originate in video games.
#Exclusive: 5 ways brands can take advantage of the TikTok as a search engine trend
Source: © Search Engine Journal Search Engine Journal a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice With nearly 12 million users in South Africa — 55% of them born after 1996 — TikTok has organically grown into a one-stop destination for all kinds of content. Along with lip-syncing videos and viral dance clips, TikTok has attracted communities and content creators that span every field of human interest.
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