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Articles by Erin Lotta
Marketing Holistic Health Services
Erin Lotta shares why your health club should be marketing holistic health services and utilizing the five pillars of wellness. Consumers are more focused on improving mental well-being through movement and fitness. This has created an increase in the need for a holistic approach to health. The shift in the fitness industry creates the opportunity for changes in traditional fitness marketing.
Creating Change for Teen Fitness and Wellness
Erin Lotta, a strength and wellness coach for young women, shares the opportunity health clubs have to create change for teen fitness and wellness. It’s no secret that being a teenager is difficult, but for teens living through a pandemic, it has become even more challenging for their overall health.
5 Ways to Inspire a Lifetime of Movement for Kids
Erin Lotta December 1, 2021 Inspiring movement for kids is simply based around getting them to buy in. We all need a reason to be motivated to workout. The key is to teach them to love the process and not just try to reach a goal. The reason to exercise needs to be intrinsic to make it sustainable. We want to inspire a lifetime of movement and health from a young age so it becomes not just a habit but a tool they can use. It’s imperative to make fitness a positive experience children look forward to.
Retention Strategy: The Hunt to Keep Health Club Members
Mark Miller, the COO of Merritt Clubs in Maryland, shares the key to a great retention strategy and how to keep your health club members. What number of cancels can you afford to lose each month? How many new net members do you need to hit your financial objectives? Pick a number and write it down. I’m going to tell you how to get there by sharing what is working for the most successful companies and why.
Rebuilding Membership from the Inside Out
Ryan O'Toole July 14, 2021 Three ways to start rebuilding health club membership from the inside out. For those who were able to navigate their way through and survive 2020, it is time to rebuild! Growth mode sure feels way better than survival mode. Growth mode for most usually means a heavy emphasis on acquiring new members, however the key to massive growth is closing the back door. Acquiring new members is great. Marketing and sales make the machine go.
Intuitive Eating: A New Approach to Health Club Membership Retention
Erin Lotta July 7, 2021 What is intuitive eating and how might it be the revolutionary approach to improving gym membership retention? It’s very clear people have a hard time sticking to diets and meal plans because if they did, there would never be a need for resolutions. This is the reason people are talking about intuitive eating.
Retaining Your Group X Fan Base
For Newtown Athletic Club, member retention is always top-of-mind. We have over 13,000 members and a large demographic to which we cater. Our goal is to have 50 percent or more of our check-ins attend a group fitness class. Our penetration rate can climb into the 70 percent rate at times, and we owe this success to keeping our finger on the “PULSE:” Prescription: Personal trainers prescribe a plan for members to meet their goals, which includes group fitness classes.
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