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Articles by Erin Norvell
national summit
Planning is underway for our 4th annual National Summit for Health Communication. This year, we're taking the event online with virtual sessions, video workshops, and digital networking. Details, including an agenda and registration information, are coming soon. We welcome anyone working in or dedicated to the field of health communication. Our mission is to bridge the gap between public health, healthcare, digital health, academia, and research.
Health Communication vs. Content Marketing
Erin Edgerton Norvell, Digital Edge Communications Editor's Note: HIV.gov recently had the honor of attending and being a part of the Planning Committee for the NIH Digital Summit. Here is the second of 2 blogs about the event from panelist Erin Edgerton Norvell. Recently, I was honored to join an excellent line-up of digital health communicators at the NIH Digital Summit and we call it “health communications.” And, it may come as no surprise, that brands are winning in this struggle.
Content Strategy for Everything
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Key Takeaways from the 2015 Edelman Trust Barometer
Edelman and MM&M recently released The 2015 Edelman Trust Barometer: A Closer Look at Health with a number of interesting insights into how the global “general population” and “informed public” views health industry. Here are a few of the main data points and related key takeaways for public health communicators.
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