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Articles by ESIC Business
FlexFunds: Después de las elecciones en EE. UU., el desafío para los gestores va más allá de los mercados
Las elecciones de mitad de mandato en Estados Unidos han vuelto a colocar la política económica estadounidense bajo la mirada de los mercados. El control demócrata de ambas cámaras del Congreso, frente a una administración republicana, abre una etapa de gobierno dividido en la que las decisiones fiscales, regulatorias y comerciales estarán sujetas a nuevas negociaciones. Las primeras reacciones no se hicieron esperar.
Adapting digital marketing strategies for a cookieless future: Challenges and opportunities
Abstract This paper addresses the effects of the EU’s data protection laws on digital marketing, emphasizing the phase-out of cookie-tracked programmatic advertising due to privacy concerns. The loss of third-party cookies affects advertisers, publishers, and users, prompting the exploration of alternatives such as first-party data, identity graphs, and new tools like Marketing Mix Models.
Trade Finance Gap: Why Credit Risk Mitigants Are Not Applied
Conflicts of Interest The authors declare no conflicts of interest. Supporting Information Filename Description gpol70017-sup-0001-AppendixS1.docxWord 2007 document , 21.9 KB Appendix S1. Supporting Information. References , and . 2019. “Estimating the Direct Impact of Bank Liquidity Shocks on the Real Economy: Evidence From Letter-Of-Credit Import Transactions in Colombia.” Review of International Economics 27, no. 5: 1510–1536. , and . 2011.
Key factors influencing knowledge acquisition through game‐based learning
REFERENCES , , , , , , , & (2020). Systematic review of enjoyment element in health-related game-based learning. International Journal of Emerging Technologies in Learning (iJET), 15(21), 40–57. , , & (2016). Investigating the influence of the most commonly used external variables of TAM on students' perceived ease of use (PEOU) and perceived usefulness (PU) of e-portfolios. Computers in Human Behavior, 63, 75–90. (1987). Serious games. University press of America. , , & (2018).
La importancia del marketing en el crecimiento empresarial
● Foro Marketing Sevilla congrega a más medio centenar de asistentes de distintas organizaciones en la Escuela Superior de Hostelería de Sevilla para poner de relieve la importancia del plan de marketing en los resultados empresariales. ● El CEO de Avante, Jesús Suso abrió las jornadas con el caso de éxito de la campaña de la famosa lona de Joan Laporta, que se hizo viral en menos de 24 horas, de la cual es artífice la agencia de medios.
Soft power in global governance: fsQCA of thematic specialization strategies of European think tanks
2 STATE-OF-THE-ART, THEORETICAL FRAMEWORK AND PROPOSITIONS Think tanks present a strong heterogeneity that has generated many definitions to explain their characteristics and functions (Abelson, 2012; Medvetz, 2008). McGann and Weaver (2000) define them as non-governmental and non-profit organizations, dedicated to research, with organizational independence from the government and the interests of society, such as political parties.
Combating misinformation in times of COVID-19: A comparison of the social network strategies of the Spanish government and the autonomous communities
Abstract Social networks offer excellent opportunities for healthcare organizations to disseminate information and communicate with individuals during a health crisis, since they can influence health-related decisions and perspectives. In this paper we compare strategies carried out by the Spanish government and the autonomous community authorities on several social networks (Facebook, Instagram, and Twitter). In spite of offering two-way communications, actual use of such platforms was one-way.
Environmentally friendly, but behaviorally complex? A systematic review of e-scooter riders’ psychosocial risk features
Study approach Overall, systematic reviews can be understood as a method of mapping the current literature by successively following a transparent and systematic approach to establish a research topic, discover studies, assess their quality, and synthesize findings, either qualitatively or statistically [21].
Presence and specificity of the political communication of the Catalan independence leaders on Twitter in the 2017 regional elections
Javier Bustos Díaz ESIC Business and Marketing School http://orcid.org/0000-0001-7932-7986 Francisco Javier Ruiz del Olmo University of Málaga http://orcid.org/0000-0002-1953-1798 Miguel Nazario Moreno Velasco University of Málaga Keywords: Political communication, Twitter, Catalan elections, Spanish politics, Catalan independence Abstract The regional elections in Catalonia held on 21 December 2017 received wide media coverage, far beyond Spanish media, due to separatist tension in that...
The Impact of Corporate Sustainability and Digitalization on International Banks’ Performance
Our study shows that digitalization requires the complementary action of CS-based reputation to enhance banks’ performance. This suggests the need for reputation building in those sectors (public and private) immersed in the digital transformation. By doing so, organizations can reduce information asymmetries for their main stakeholders. Since CS efforts exhibit an important potential for building organizational reputation, governments should stimulate the firms’ CS investments.
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