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Articles by Esti Frischling
Thinking Outside the Blog: How Content Can Power Omnichannel Marketing Efforts
Sign In or Join Now to save your favorite resources. In other articles on this blog, you will have read about how content is the connective tissue between all of your marketing efforts. We even have a term for it: the hub-and-spoke model. Imagine a wheel where your content hub is at the center, and it fuels all your other marketing channels via numerous spokes, such as SEO, social media, and PR. This rings true because the content journey mirrors the consumer journey.
Content Marketing and the Path to Predictability
Sign In or Join Now to save your favorite resources. Every business strives to reach a state of predictability. When a business becomes predictable, it can drive sustainable growth from knowing exactly how much money to invest to generate a precise amount of new revenue. Predictability is what allows small business owners to march into ABC’s “Shark Tank” and capture six-figure investments from investors like Mark Cuban.
How to Measure Top-of-Funnel Content: Key Metrics, Explained
At NewsCred, one of our favorite things to say is that content marketing is not about being good at creating content – it’s being good at driving business results through content. The definitive way of proving content marketing ROI is by using an analytics platform to measure hard conversions like leads generated or purchases completed.
For Real Marketing Success, Focus On Your Superfans
Marketing tools and techniques shift at dramatic speeds. Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment. However, throughout all the technological changes that drop onto the marketer’s plate every day, one low-tech marketing tool often falls between the cracks: People. You know, us homo sapiens.
3 Things About Video Content We Can Learn from Beyonce
If video killed the radio star, then when MTV cancelled TRL and stopped playing music videos, we all resigned ourselves to the fact that the internet killed the video star. However, in the years since we’ve had a dedicated TV channel for music videos, they have only become more popular. Artists rely on strong visual content to promote and enhance their musical offering.
Why You Should Consider Using Twitter For B2B Leads
Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Whether you turn these moments of opportunity into high-quality leads is up to you. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. But when you listen to what others are saying on Twitter (and successful sales people have known this for years), you can really begin to harness the platform’s full potential for lead generation.
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