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Articles by Ethan Mort
2026 FIFA World Cup Ad Analysis From Huge Audiences to Hydration Breaks: A Big Win for FOX, Telemundo and Advertisers
The World Cup proved sports are still king for linear, remaining one of the best ways for advertisers to reach an audience. Viewership for some of the games, even those without Team USA, became some of the highest viewed sports programming of the year, beating out the NBA Finals, Stanley Cup Finals, and the World Series.
Democrats Currently Hold a $137M Advantage in Future Presidential Ad Reservations
As of May 22nd, Democratic advertisers hold a $137.3M advantage in future Presidential ad reservations over Republicans. Since Super Tuesday, Democratic advertisers targeting the Presidential election have run $47M worth of ads compared to $21.5M from Republicans. Republican advertisers currently have $1.5M in future reservations, with their latest reservation ending on May 28th. In comparison, Democratic advertisers have $138.8M booked through election day.
The Hoosier State's Record Breaking $98M Primaries
Indiana has seen competitive spending for races up and down the ballot heading into tomorrow’s primary election day. There has been $98M in spending ahead of the Hoosier State’s primaries, which ranks fifth in most non-Presidential spending in any state to date this cycle. Indiana’s gubernatorial primary makes up a plurality (46%) of the state’s primary, while 49% is comprised by House and downballot spending.
2022 Midterms Cost Per Vote Analysis
Written by Nate Schwartz and Ethan Mort In the world of political advertising, the total amount of money an advertiser spends will not always fetch the same ad rates across the country. For instance, the New York City media market is more expensive than the Juneau market, and candidates have cheaper ad buying rates than issue groups. Because of this, the cost per vote (CPV) can differ wildly based on a variety of factors.
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