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Articles by Eugene Goldenshteyn
Introducing new website insights for UET Tag
Page 1 of results 3-minute read This is an update from a previous blog as our plans changed. The original plan was to automatically roll this feature out to advertisers using UET starting on Monday 17 July, 2023, (with options to opt-out if desired). Given that we want to gather more user feedback, we’ll first pilot this directly in Microsoft Advertising online as a beta for advertisers to manually self opt-in.
Introducing new website insights for UET Tag
3-minute read Understanding user engagement on your website is important to your business and for measuring the impact of your ad campaigns. To help you better meet your business needs and drive more traffic and conversions, we’re excited to introduce UET Insights, a valuable new feature that will be automatically enabled on a rolling basis starting on 3 July 2023, for your existing UET tags. This feature includes new data collection to provide you with valuable insights and improve ad targeting.
Trends for engagement at Microsoft Advertising
5-minute read In the first half of 2022, we saw artificial intelligence (AI) leading the way in enabling ad products to answer consumer behavioural trends. Consumers are looking for and expecting their online experiences to be immersive, visual, and intelligent. Immersive experiences and visual storytelling drive consumer engagement because people expect to be entertained. AI-powered automation leads the way in product development by enriching them with real-time functionality.
Keep performance high with Vertical Ads
5-minute read In changing times, amid increased regulations and legislation addressing consumer privacy concerns, you’re planning ad campaigns and wondering how to maintain performance. As you prepare your campaigns for the second half of the year, there are simple solutions you may not have considered. Consumers are engaging more with imagery and personalised messages. They often go online with a goal and shop within a specific category.
Microsoft and Shopify partner up
Page 1 of results With the acceleration of digital commerce, consumers have significantly increased their online shopping, exploring new products and brands. We’re always looking for ways to help connect brands with consumers and we’re excited to announce our partnership with Shopify. This means Shopify merchants in the United States and Canada can reach more customers using the updated Microsoft Channel app available in their Shopify store.
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