Evan Kelly
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Articles by Evan Kelly
Artist Mary Mattingly explores commoning Tufts’ campus ecology
The Tufts University Ecologies visiting artist discusses a proposal for a functional living installation. Mary Mattingly’s visual art tackles more than some would ever think is possible. Mattingly, a New York-based interdisciplinary artist, has begun working with The Center for Humanities at Tufts in the University Ecologies and the Question of the Commons project to imagine the future of the campus as a commons.
Boston summer theater recap
Welcome — or welcome back — to Tufts! Those of us who spent this summer in the Boston area had a lot to be excited about. Between World Cup crowds, Sail Boston’s fleet of visiting tall ships and special festivities for the nation’s 250th anniversary, this summer was one to remember. While the summer tends to be an in-between time for the city’s subscription-based theater seasons,Boston has enjoyed a considerable variety of professional productions since Tufts students wrapped up in May.
Ankitha Raman on music as an outlet at Tufts
Graduating senior Ankitha Raman knew coming into college that she wanted to continue playing music. A child of a musical father, she was classically trained in piano throughout her childhood and was involved in music ensembles in school. “I was just slowly getting to play more things for fun … by artists that I love and just [to] accompany my singing,” she said. “I used to write my own songs sometimes. It was almost like a therapy for me in ways.
‘LATE’ humanizes gun violence through poignant storytelling
Content warning: This article contains discussions of gun violence. Seven years ago, writer and lyricist Kathleen Cahill was on a flight when she had the idea to write a musical focusing on the emotional, human effects of a school shooting rather than the politics. “I had this period of time where I was thinking that we couldn’t do it, that it was too hard,” Cahill said.
[2511.02795] Can LLMs subtract numbers?
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Marketing For People Who Hate Marketing (or Think it’s Too Hard)
If You Can Solve a Problem, You Can Market a Product. Let’s kill the myth right now: Marketing isn’t complicated. You’ve just been poisoned by marketers who want you to think it is. So you stay stuck, overwhelmed, and desperate for their $2,000 course. But the truth? You’ve probably already done 90% of what’s required to be a good marketer. Here’s the formula: You had a problem. You solved the problem. You created something that helps others do the same. You tell the story of how you solved it.
The Simple 3-Step Business Model Nobody Talks About
The no-niche, no-funnel, no-followers method that works every time. If a catastrophic sequence of events left me penniless, jobless, and completely wrecked with nothing but the clothes on my back… I wouldn’t panic. I’d go to a library, log onto Medium or Substack, and start writing. No social following. No complex funnel. No niche. Just words on a screen and an offer that solves a real problem. That’s the secret most new writers miss: You don’t need much to make money online.
The Easiest Way to Make Money with Your Newsletter in 2025 đ§| with Jamie Northrup and Evan Kelly
I donât have time. You donât have time. Nobody ever has time. Itâs the world we live in nowâhigh stress, low time, low income, high inflation. So yeah... Side hustles are everywhere, and honestly? I donât blame anyone for wanting one. Jamie Northrup totally gets this. Heâs been trying side hustles since the mid-90s. But after dozens of experimentsâonline and offlineâheâs finally landed on a system that works, even for people who are super busy. Like, really busy.
The LOOP Method. A System for Nicheless Creators Who… | by Evan Kelly | Apr, 2025 | Medium
A System for Nicheless Creators Who Want to Do It All – Without Burning Out or Getting Stuck in One Thing Evan Kelly · Follow 6 min read · -- Photo by Chaitanya Tatikonda on Unsplash Learn. Organize. Output. Pause. Four words that changed the way I show up – online, in life, and in my head. If you’re a multi-passionate, neurospicy, high-input human who’s never fit neatly into one “lane,” this post is for you. Because the truth is: You’re not broken. You’re just looping. Let me explain.
3 Types of Essays You Must Write (If You Want to Grow an Audience)
Are you struggling to attract an audience? Good content can fall flat if it's packaged the wrong way. Each content format below will help you get your message across in a way that pulls readers into your world, piques their interest, and converts them into a valued subscriber for your newsletter. Let's jump in. If you can't punch your readers in the face and force them to read your content, this is the next best thing.
I Introduced Myself on Substack and Instantly Attracted a Hater
I recently decided to become more active on Substack. And, much to my delight, my very first "tweet" or "post" or "stack" or "whatever-the-heck-you-wanna-call-it" instantly attracted a hater.
3 Mistakes Keeping Digital Writers Broke (And How to Avoid Them)
Digital writing seems like an easy path to success, but many writers struggle to pay the bills.
The Embarrassing Fall of Freelancing
The Embarrassing Fall of Freelancing Why you should ditch the grind and become a creator instead! Photo by Luke Peters on Unsplash A few months back, I wrote a blog post criticizing the notion of doing 1 on 1 client work before building a content business. I was reminded of this today when I read a thread from someone I’ve been following on Twitter.
Don’t Doom Scroll; Do THIS Instead!
Don’t Doom Scroll; Do THIS Instead! If you’re a content creator, this is for you! Photo by Linoleum Creative Collective on Unsplash Scroll. Scroll. Scroll. Click. Not interesting. Click back. Scroll. Scroll.
Knicks stun Sixers in controversial come-from-behind win
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments.
Knicks stun Sixers in controversial come-from-behind win
Jalen Brunson has had his two worst games of the season, shooting a combined 16-55 from the floor and just 2-12 from three. Julius Randle is out for the season. OG Anunoby has combined for just 21 points through the first two games. Joel Embiid, injured knee, and all have played 76 out of 96 possible minutes so far in the series, posting 29 points in game one and 34 in game two. His running mate, Tyrese Maxey followed up his 33-point performance in game one with a 35-point effort in game two.
Airchat Will Blow Up!
THE NEXT BIG THING You should be ready when it does. Remember Clubhouse? It attracted a ton of initial buzz with an invite system and exploded in popularity only to die a horrible death. Well… Despite the early comparisons, Airchat is NOTHING like Clubhouse. It’s better. Much better. A Keyboard Doesn’t Exist and Probably Never Will Unlike traditional social networks, you can only post video or audio content by holding a button and releasing it when you’re ready to share.
Stop Dreaming and Start Doing
The wake-up call you need! I see you. You watch from the sidelines and fantasize about building a tiny little business that sets you free. You read. You research. You plan and plan and plan and plan. But you never execute, even though it’s simple: Write something. Push publish. Include a link to an atomic newsletter. Repeat. Fortune favours the bold. Right now, you’re playing scared. Stop dreaming and start doing. It’s time. My name is Evan. I love drinking black coffee and reading Jack Reacher novels.
How I Quickly Crank Out 750-Word Articles in Under 60 Minutes
And earn an extra paycheck every month! Writing when you have small kids is hard. I’ve got three boys that constantly demand my attention. So if I’m going to get some writing done, it needs to happen in the precious few moments that sporadically occur throughout the day. While I’m currently working toward the day when I’ll have the freedom to create content for 4–6 uninterrupted hours, I have to play the cards I’m dealt, in the meantime. Here’s my three-step system for getting it done.
How to Write a Thread on Bluesky
It’s not a bug, it’s a feature. My friend Jamie Northrup recently started a challenge over on Bluesky. Because I’ve grown increasingly tired of 𝕏, I decided to give it a shot. Unfortunatly, I noticed a big problem straight away: Bluesky doesn’t give you the ability to write threads. Fortunately, I found a solution. First, click SETTINGS. Scroll to APP PASSWORDS. And click ADD APP PASSWORD Next, go to https://bluethread.pythonanywhere.com/ and log into the app with the password you just created.
The 3 value contracts that are fueling the New York Knicks' terrific season
In an era of the NBA where it feels like teams are constantly overpaying in free agency, no front office has consistently gotten more bang for their buck than the New York Knicks. Everyone knows about the Jalen Brunson contract that has aged like fine wine, as well as the Julius Randle extension that locked in the All-Star at well below market value. However, the rest of the NBA community may not realize just how smart the Knicks have been with their spending over the past few seasons.
Write Better Headlines: Attract Readers, Have Fun, and Make More Money!
Write Better Headlines: Attract Readers, Have Fun, and Make More Money! Plus, a simple ChatGPT prompt to get the job done! Photo by Unseen Studio on Unsplash Have you ever heard of JTBD? JTBD stands for “Jobs to be Done” and it’s a killer framework for writing better article headlines. Luckily, I’ve made it easy for you:
My ‘Valueless’ Twitter Strategy
Satire, shenanigans, and shitty hot takes. Twitter is a dumpster fire. Everyone I know who is still active on the platform has the same complaints. Divisive politics clutter up their feeds. Memes from people they don’t follow. Low engagement and reach. Non-existent growth. When I started on Twitter in December of 2020, the strategy was simple: Post platitudes. Engage with others regularly. Write valuable and actionable threads. Now – thanks to Elon – the strategy has changed.
My Substack Strategy
My Substack Strategy How I plan to kill two birds with one stone. Photo by Dulcey Lima on Unsplash If you’ve been subscribed to my newsletter for a while, you already know I’ve been contemplating writing on Substack. While this article by Matt Brady highlights most of my current feelings about the platform, Danny Wolf and Jamie Northrup have raised a few good points that made me reconsider my position.
3 must-see college prospects every NBA fan needs to watch during March Madness
While there are many college basketball fans who follow the sport year-round, there is also a large contingent that joins in on the fun only when the calendar turns to March. For those casual fans more invested in the NBA, here are three players with potentially bright NBA futures to keep an eye on during March Madness. 3) Dalton Knecht Knecht has been one of college basketball's most dominant players this season.
Is The ‘Curse of Knowledge’ Alienating Your Audience?
This could be why your newsletter isn’t growing! Earlier today, a member of my private community asked if his article headlines might be the reason for his slow growth. He posted a screenshot of several headlines with his views and read data. Normally, a lacklustre headline would be the first thing I’d suspect when an article isn’t getting views. But this particular situation was different. And it could be the reason why you’re not attracting followers or newsletter subscribers.
Why You Should Use “Conditional Content” in Your Atomic Newsletter
Stop putting money through the shredder! One of the most important features an ESP provider can offer concerning your newsletter is the ability to use something called “conditional content.” Conditional content allows you to show different messages to different users who receive the same email. How is this possible? ConvertKit uses a code called “Liquid” Here’s exactly how it works and why you want to use it. The Power of Conditional Content Let’s imagine you sell two digital courses.
I Save 2 Hours Every Week With This Simple Newsletter Automation!
This is perfect when you go on vacation or just want to take a break! Last week, I read this article by Tina Lopez and it got the wheels in my brain turning a million miles a minute. In her article, Tina details the creative way she uses Zapier to connect her Medium RSS feed to her newsletter with MailerLite. When I finished watching her video walkthrough, I realized ConvertKit has an RSS feature built in, but I never really paid attention to it.
How to Turn Your Haters into a Marketing Asset
And use them to attract your ideal audience! Most bloggers hate getting negative comments. I love it. In fact, I might love my haters almost as much as my fans. Here are a few key reasons why: They spark content ideas. They help me refine my arguments. They give me marketing ammunition. Let’s look at some clever marketing examples to demonstrate what I’m talking about.
How to Start an Atomic Newsletter for Less Than $100 a Year!
Many people think starting a newsletter is slow, difficult and expensive. In this short post, I’m going to show you how to start a profitable newsletter for less than $100 a year in 5 simple steps. Go to Appsumo and buy a lifetime subscription to SendFox for $49 Go to Namecheap and grab a domain name for $12 Link your domain name to SendFox and use it to create a newsletter landing page. Get a Medium membership for $5 per month and start blogging.
Why Are So Many People WRONG About Traditional Blogging?!
Yep, it’s still DEAD. A few months ago, I wrote an incendiary article that proclaimed the death of traditional blogging and the eventual demise of WordPress. It struck such a nerve, that the comments are still rolling in. (I won’t even mention the copycat articles it inspired from fledgling young writers eager to piggyback off its success) While the majority of readers agree with my position, a paltry few naysayers occasionally chime in to defend the near-obsolete blogging platform.
How Good Is The Branding for Your Atomic Newsletter?
Here’s an important lesson: Branding is everything. The little bite out of the Apple. The Golden Arches. Santa Claus holding a bottle of ice-cold Coke. You instantly recognize the logo and the brand. They all give you an instant emotional response to the product. And make no mistake — your newsletter IS a product. My friend Jamie Northrup has one of my favourite newsletter brands ever. His logo is true to the name. In my opinion, this name is a stroke of genius.
Predicting the 10 NBA stars who will still be dominant in five years
Very few debates get basketball fans as spirited as a top-10 player list. With the amount of talent in the league today, it feels almost impossible to narrow a list of the best players to just 10 players. An even more difficult task is to project what that list may look like in five years. Five years ago, if someone was doing this exercise, it’d have been fair to assume that players like Lebron James, Steph Curry, and Kevin Durant would have fallen off to some extent.
I‘ve Been *Mostly* Alcohol-Free for 3 Years
Here are 7 things I’ve discovered: I don’t have a drinking problem. But I did have a drinking habit that mirrored my coffee consumption. 2 or 3 cups of coffee in the morning, 2 or 3 glasses of wine in the evening before bed. As an experiment, I decided to quit. Mostly. For the past 3 years, the only alcohol I consume is: A single glass of champagne during a friend or family member’s wedding. A single pint of Guinness when St. Paddy’s Day rolls around.
This Nifty Trick Used By Master Copywriters Will Make You a Better Writer
Try it and see for yourself! I love copywriting. The psychology of it. The creativity involved. It speaks to the left and right sides of my brain in a way that tickles the deepest depths of my soul. Studying the craft has helped me become a better writer in more ways than I can count. But there is one copywriting formula that trumps all others. It’s not AIDA or PAS or QUEST or any of the other more common formulas that you hear about all the time.
10 Things I Believe With Every Fibre of My Being
Each one of these just makes sense to me. I have some pretty strong beliefs. Here are 10 hills I’d probably die on if I was the type of person who cared enough to die on a hill. 1. 24 hour news networks are the worst thing to ever happen to humanity. Ignorance is bliss. 2. The universe is designed to help you live in accordance with your highest purpose. You just need to go with the flow. 3. Voting, politics, and culture wars are irrelevant, meaningless, and for people with a victim mentality. 4.
Your Newsletter Isn’t Making Money Because of This BIG Mistake!
Are you acting like a total amateur? Your newsletter made $1000 last month. And it’s on pace to make another $1000 this month. Come to think of it… Your newsletter has been making $1000 per month for the last year. You’ve hit an income ceiling. How can you smash through it? Stop Stealing From Your Business! I get it… Some financial guru wrote a book years ago that said you should always pay yourself first. That may be good advice when you have a 9 to 5 and are saving for retirement.
The dream postseason series matchup for each potential NBA playoff team
The NBA has enjoyed some of the best parity it has seen across its history these last few seasons, with this year being no different. While there are plenty of great teams, the lack of a dominant superpower like the peak Warriors or the Big 3 Heat before them has made the playoffs much more intriguing from a fan perspective. Given how exciting the playoffs have been in recent years, it is only fair for fans to dream ahead and imagine what some classic battles could look like this Spring.
Building a Six Figure Business isn’t Difficult
Catastrophic burnout is the real problem. 3 freelance copywriting clients at $3K each per month is $108,000 per year. A service-based business is the easiest way to build a six-figure income online. The real problem is avoiding catastrophic burnout from long hours and boring research. Here’s how I’m combatting freelance fatigue and gaining back my freedom.
Write for Atomic Thoughts!
Here’s everything you need to know… Do you currently have an Atomic Newsletter? Or are you thinking about starting one? Why not attract your audience with Atomic Essays?! The idea was popularized by Dickie Bush and Nicolas Cole as a way to stay consistent with publishing content daily. An atomic essay consists of: One single idea. A maximum of 250 words. Published via a single screenshot.
Mitchell Robinson's return looms large for surging Knicks
Initially believed to be done for the season, the Knicks' Robinson will resume on-court activities following the All Star break. By Evan Kelly | Feb 8, 2024 The New York Knicks received some positive injury news ahead of their game against the Memphis Grizzlies. Head coach Tom Thibodeau told reporters that center Mitchell Robinson would resume on-court activities following the upcoming All-Star Break.
Stop Focusing on Making Money With Blogging…
And start doing THIS instead! You’ve been writing on Medium for ages. But your monthly earnings look like something you’ve pulled from underneath your couch cushion. What gives? You’ve been writing consistently and even attracting followers, but your content isn’t making any cash. You see other Medium bloggers post screenshots of their monthly earnings so you decide to examine their content. “This is nothing special…” You think to yourself, “My articles are better than this!” So what’s the problem?
Ranking all active No. 1 picks in the NBA, from worst to best
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Ranking all active No. 1 picks in the NBA, from worst to best
The number one overall draft pick is as coveted as a commodity as there is in the NBA. The player selected has the ability to completely alter the perception of the franchise that drafts them for the duration of their career. While drafting first overall is an enviable position, history shows that there are very few Slam Dunks. For every all-time great like LeBron James, there are those who never gain their footing in the league at all.
3 Reasons Why Your Newsletter Isn’t Making Any Money
Are you making any of these mistakes? Starting a newsletter is hard. Unless it’s an atomic newsletter. Then it’s dead simple. Unfortunately, it doesn’t matter what format you choose for your newsletter, many new creators are guilty of making the same money-wasting mistakes time and again. Here they are so you can avoid them and grow a profitable newsletter. You Lack Consistency Writing when you feel like it is a recipe for disaster.
It's time to stop taking Luka Doncic's greatness for granted
Luka Doncic does not have the resume of your average 24 year old. Doncic was recently named to his 5th All-Star Game and is well on his way to his 5th straight All-NBA selection. He averages the third-most points in the history of the league, behind only Michael Jordan and Wilt Chamberlain. He ranks 9th all-time in PER and earlier this year, he became the 6th youngest player to reach the 10,000-point threshold.
The Newsletter Alchemy Mission
Helping busy parents build the life of their dreams. I have three boys all under the age of 12. My father was absent growing up and the effects were felt well into young adulthood. It was one of those circumstances that resulted in a personal vow to be the best father I could to my children before they even came along. I wanted to always be there for my kids and give them the kind of love and attention I never received from a male role model.
The Authentic Side Hustle Playbook
The term “side hustle” bothers me. What the authentic me wants is a life of complete freedom (full-time) that allows me to leisurely (in a relaxed manner) explore my creative spirit. The exact opposite of “on the side” and “hustling.” Here’s how you can do the same: Pick an area of your life that needs improvement and set a goal. It could be anything from losing 50lbs to landing your first acting audition. Set a goal, create a plan, and document the process. Keep going until you reach your goal.
How to Design Your Ideal Life and Build a Profitable Content Business Around Your Passions
How to Design Your Ideal Life and Build a Profitable Content Business Around Your Passions The sheer volume of advice on how to start an online business is staggering. Most of it is conflicting. Some of it is absolute trash written by people who have never made a penny on the Internet. And the rest is AI-generated content that blurs the line between vague and generic. It can be hard to know where to start.
How to Build Your Ultimate Lifestyle Business (in Less Than 2 Hours Per Day)
How to Build Your Ultimate Lifestyle Business (in Less Than 2 Hours Per Day) Building an online business is a dream for most creative people. Unfortunately, the plethora of: required to get one off the ground – and make it profitable – keep most people in a state of perpetual limbo. Luckily, I stumbled upon a process so simple I believe my 68-year-old mother – who has never turned on a computer – could replicate it in just a few hours.
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