Brett Farmiloe
(He/Him)
As seen in:
godaddy.com,
slideshare.net,
Forbes,
Medium,
MSN,
HuffPost,
Scribd,
Fast Company,
Flipboard,
Inc.
and
Covers:
AI, Artificial Intelligence, Post-Training, AI Research
Doesn't Cover:
Politics + Religion
Founder @FeaturedDotCom, the co-pilot for PR.
Leading @HelpaReporter + @Connectivelyus. Contributor to @Inc. Author, Dad of 3.
Articles by Brett Farmiloe
Journalist Request Platform Connectively Adds Agentic Scores Showing How Ready Each Publication Is for AI Agents
Across 906 publications, Domain Authority showed almost no relationship to agent readiness, so experts now see both before they answer a journalist’s question. SCOTTSDALE, AZ, UNITED STATES, November 4, 2026 /EINPresswire.com/ -- Connectively, the journalist request platform owned and operated by Featured, now shows an Agentic Score, a 0 to 100 measure of how ready a website is for AI agents, next to Domain Authority and Domain Rating for the publications behind 98.6% of open questions.
Unique Selling Propositions: Lessons from Successful Entrepreneurs
Unique Selling Propositions: Lessons from Successful Entrepreneurs What makes a business stand out when competitors offer similar products and services? Successful entrepreneurs share practical ways to claim a clear promise, serve niche buyers, and build lasting trust. The article includes insights from experts in the field, along with proven lessons on support, marketing, hiring, and customer relationships.
A/B Test Revelations: Surprising Revenue Boosts Uncovered by Experts
A/B Test Revelations: Surprising Revenue Boosts Uncovered by Experts Small changes to copy, checkout flows, and follow-up emails can produce surprising revenue gains. Experts in conversion testing share insights from experiments involving phone leads, AI prompts, pricing, personalization, and more. These findings reveal which simple adjustments can turn more visitors into customers.
16 Strategies for Smooth Software Transitions: Expert Advice
16 Strategies for Smooth Software Transitions: Expert Advice Software transitions can quickly become costly when rushed or poorly planned. This article shares 16 practical strategies, including pilot programs, staged training, access controls, and recovery checks. Insights from software transition experts show how to reduce disruption and build confidence at every stage.
Small Business Risks That Paid Off: Professional Development Success Stories
Small Business Risks That Paid Off: Professional Development Success Stories Some small business risks lead to major gains in growth, leadership, and expertise. These success stories show how bold investments in training, coaching, hiring, and new skills paid off. Insights from experts in the field explain which risks were worth taking and why.
Featured Launches Find Substacks So PR Professionals Can Find and Pitch Substack Writers by Topic
Featured Launches Find Substacks So PR Professionals Can Find and Pitch Substack Writers by Topic Analysis of the 38,746 publications in the new database finds 733 with 100,000 or more subscribers, and nearly half launched in 2024 or later SCOTTSDALE, AZ, UNITED STATES, October 20, 2026 /EINPresswire.com/ -- Featured, the AI co-pilot for PR, today launched Find Substacks, a database of 38,746 Substack publications (as of October 2026) that PR professionals can search by topic in plain language.
Featured Launches a Free Newsjacking Tool That Lets PR Agencies Run Reactive PR for Every Client
One workflow per client. As often as every 15 minutes, Featured flags breaking stories with a suggested angle and the reporters and HARO requests to pitch. SCOTTSDALE, AZ, UNITED STATES, October 14, 2026 / EINPresswire.com / -- Featured , the AI co-pilot for PR, today launched Featured Newsjacking , a free newsjacking tool for agencies and in-house teams that react to breaking news for many clients at once.
Featured Launches a Free Newsjacking Tool That Lets PR Agencies Run Reactive PR for Every Client
Featured Launches a Free Newsjacking Tool That Lets PR Agencies Run Reactive PR for Every Client One workflow per client. As often as every 15 minutes, Featured flags breaking stories with a suggested angle and the reporters and HARO requests to pitch.
Startup Success Stories: Performance Incentives and Unexpected Hurdles
Incentive plans can drive startup growth—or reward the wrong behaviors. This article shares practical lessons on aligning pay with quality, retention, teamwork, and honest performance signals. Insights from experts in the field reveal how to avoid common pitfalls and build rewards that support lasting success. Share Share Share Share Email Startup Success Stories: Performance Incentives and Unexpected Hurdles Incentive plans can drive startup growth—or reward the wrong behaviors.
Unique Software Training Methods: Lessons from Successful Implementations
Software training sticks when employees practice the work they actually do. Successful implementations show the value of role-based scenarios, timely feedback, mentoring, and realistic edge cases. Insights from experts in the field explain how these methods build confidence, improve decisions, and speed adoption. Share Share Share Share Email Unique Software Training Methods: Lessons from Successful Implementations Software training sticks when employees practice the work they actually do.
Workflow Mapping for Velocity: Expert Strategies to Identify Bottlenecks
Share Share Share Share Email Workflow Mapping for Velocity: Expert Strategies to Identify Bottlenecks Slow workflows rarely fail for just one reason—hidden delays, unclear handoffs, and approval gaps can quietly drain momentum. This article shares practical ways to find bottlenecks using real process data, automation, and clear ownership. Insights from experts in the field help show which changes can produce faster, more reliable results.
Data Migration Success Stories: Keys to Smooth Software Implementation
Share Share Share Share Email Data Migration Success Stories: Keys to Smooth Software Implementation A smooth software implementation starts with accurate, well-planned data migration. Experts in the field share practical lessons on testing transfers, protecting data integrity, and preparing every system and team for cutover. These proven steps can help prevent costly errors and support a confident launch.
How to Buy Newsletter Ads: 5 Types of Newsletters B2B Brands Can Sponsor
Newsletter advertising gives a B2B company a way to reach a defined professional audience at a known price. The hard part is choosing where to advertise. Thousands of newsletters take sponsors, and they are written by journalists, founders, media companies, trade publishers, and individual creators. The right newsletter depends on who you want to reach. A company trying to reach journalists and PR professionals needs a different newsletter than a SaaS company selling to founders.
The Architect's Guide to Getting Featured in the Media
Quick answer: Architects get featured in the media by getting projects published on platforms like ArchDaily and Dezeen, answering journalist requests on cities and sustainability, winning AIA awards, and writing op-eds on the built environment, then making sure that coverage is visible in AI search. For a practice that runs on reputation, press is how you win the next commission.
How to onboard a virtual teammate
Imagine going to a job board, making a hire for a chief of staff, and onboarding that new hire within a few minutes. That’s the fantasy that artificial intelligence companies are making a reality with virtual teammates. Optimizely recently released virtual teammates to provide marketers with role-specific AI coworkers, ranging from a chief of staff to a marketing analyst. The question is no longer if virtual teammates will be joining the workforce, or even when. They’re here.
How to onboard a virtual teammate
Imagine going to a job board, making a hire for a chief of staff, and onboarding that new hire within a few minutes. That’s the fantasy that artificial intelligence companies are making a reality with virtual teammates. Optimizely recently released virtual teammates to provide marketers with role-specific AI coworkers, ranging from a chief of staff to a marketing analyst. The question is no longer if virtual teammates will be joining the workforce, or even when. They’re here.
11 Ways Fintech Boosts Small Business Cash Flow: Real-World Impact
Share Share Share Share Email 11 Ways Fintech Boosts Small Business Cash Flow: Real-World Impact Small businesses can improve cash flow with the right fintech tools and smarter payment systems. From faster payments to automated billing and live bookkeeping, these strategies can make a measurable difference. The article also includes insights from industry experts on what works in real-world businesses.
Unconventional Professional Development: Small Business Secrets Revealed
Share Share Share Share Email Unconventional Professional Development: Small Business Secrets Revealed Professional growth does not always come from traditional courses or conferences. Small business experts share practical ways to learn, from studying job board trends and support patterns to joining peer groups and testing AI models. These unconventional strategies can help turn everyday work, online communities, and trusted advice into valuable career development.
Busy Entrepreneurs Share Their Best Methods for Continuous Learning
Share Share Share Share Email Busy Entrepreneurs Share Their Best Methods for Continuous Learning Entrepreneurs who succeed over the long term rarely stop learning, yet finding time to grow while running a business remains one of the hardest challenges they face. This article gathers practical strategies from experienced business owners who have solved that problem through methods ranging from calendar blocking to real-time skill building on client work.
Key Factors for Choosing a Small Business Payment Processor
Share Share Share Share Email Key Factors for Choosing a Small Business Payment Processor Selecting the right payment processor can make or break a small business’s cash flow and customer experience. Industry experts have identified eighteen critical factors that separate reliable processors from those that create headaches during peak sales periods, dispute resolution, and daily operations.
How to Find Awards for Your Business: A Step-by-Step Guide
Share Share Share Share Email The best way to find business awards is to start with the type of recognition a company wants, then search industry associations, publications, award directories, and award discovery tools for programs that match its industry, location, achievements, budget, and eligibility. There are thousands of business awards, rankings, and recognition programs available, but they are not all equally relevant.
Effective Change Management: Secrets to Boost Velocity and Secure Buy-In
Share Share Share Share Email Effective Change Management: Secrets to Boost Velocity and Secure Buy-In Organizations struggle to implement change quickly while maintaining team support, but proven strategies can transform resistance into momentum. This article draws on insights from change management experts who have successfully accelerated adoption across diverse teams and industries.
How Small Businesses Customize Employee Growth: 15 Unique Approaches
Share Share Share Share Email How Small Businesses Customize Employee Growth: 15 Unique Approaches Small businesses face a distinct challenge when developing talent: they must maximize individual potential without the resources of larger organizations. This article compiles 15 practical strategies from business leaders and HR professionals who have successfully customized employee growth within smaller teams.
18 Cost-Cutting Strategies for Startups: Lessons and Considerations
Share Share Share Share Email 18 Cost-Cutting Strategies for Startups: Lessons and Considerations Startups face constant pressure to stretch every dollar without sacrificing growth or quality. This article presents 18 practical cost-cutting strategies drawn from experts who have built and scaled lean companies across industries. These methods range from eliminating redundant tools and automating routine tasks to rethinking hiring practices and product design for efficiency.
User Experience Upgrades That Boosted Sales: Real Business Stories
Share Share Share Share Email User Experience Upgrades That Boosted Sales: Real Business Stories Many businesses struggle to convert visitors into customers, but small changes to user experience can produce measurable results. This article examines fourteen proven strategies that real companies used to increase sales, reduce friction, and improve customer engagement. Industry experts share the specific adjustments that transformed their conversion rates and generated tangible business growth.
16 Ways Businesses Found New Revenue During Economic Downturns
Share Share Share Share Email Economic downturns force businesses to rethink their revenue strategies, often leading to breakthrough innovations that outlast the crisis itself. This article gathers practical lessons from founders and executives who identified new income streams when traditional channels dried up. These sixteen strategies demonstrate how companies adapted their existing strengths to meet changing market demands and discovered opportunities hidden within constraint.
16 Ways to Balance Speed and Quality in Software Implementation
Share Share Share Share Email 16 Ways to Balance Speed and Quality in Software Implementation Software teams constantly wrestle with the tension between moving fast and building solutions that work reliably at scale. This article presents sixteen practical strategies for balancing speed and quality during implementation, drawing on insights from experienced engineering leaders and practitioners.
18 Ways to Build Strong Company Culture in Remote Work: Expert Advice
Share Share Share Share Email 18 Ways to Build Strong Company Culture in Remote Work: Expert Advice Building a thriving company culture when teams work remotely requires intentional strategies that go beyond occasional video calls. This article presents 18 actionable methods drawn from professionals who have successfully shaped cohesive distributed teams.
Customer Feedback Game-Changers: Lessons in Business Adaptability
Share Share Share Share Email Customer Feedback Game-Changers: Lessons in Business Adaptability Customer feedback often reveals the gap between what businesses think they offer and what users actually need. This article presents sixteen actionable lessons from industry experts who turned customer insights into measurable business improvements. Each strategy shows how listening carefully and acting decisively creates competitive advantage.
18 Ways AI Enhances Customer Journey Mapping: Marketing Impacts
Share Share Share Share Email 18 Ways AI Enhances Customer Journey Mapping: Marketing Impacts Customer journey mapping has evolved beyond static diagrams and guesswork. This article breaks down 18 specific ways artificial intelligence is reshaping how marketers understand and optimize each stage of the buyer experience, with insights from industry experts.
How Journalists Can Vet Experts Faster as Fake Sources Spread
Share Share Share Share Email Finding an expert is often the easy part. Determining whether that person is real, whether their credentials check out, and whether they are actually qualified to comment on a topic can take considerably longer. That challenge is becoming more important as AI makes it easier to create convincing professional profiles, headshots, biographies and commentary at scale. Recent reporting from Press Gazette illustrates the problem.
17 Strategies for Startup Competitive Advantage: Lessons from Founders
Share Share Share Share Email 17 Strategies for Startup Competitive Advantage: Lessons from Founders Startups face intense competition, but the right strategies can create lasting advantages that larger competitors struggle to replicate. This article presents 17 proven approaches drawn from real-world founder experiences and expert insights across multiple industries.
17 Game-Changing Tools That Accelerate Business: Real-World Lessons
Share Share Share Share Email 17 Game-Changing Tools That Accelerate Business: Real-World Lessons Seventeen professionals share how specific tools solved real business problems in their organizations. These experts reveal practical lessons on deployment, oversight, and scaling—from Kubernetes configuration to Slack channel design. Each insight delivers a concrete strategy that teams can apply immediately to accelerate operations and eliminate inefficiencies.
15 Strategies for Work-Life Integration: Real-World Success Stories
Share Share Share Share Email 15 Strategies for Work-Life Integration: Real-World Success Stories Work-life integration remains one of the most challenging aspects of modern professional life, yet some leaders have found practical ways to make it work. This article presents fifteen proven strategies drawn from professionals who have successfully balanced demanding careers with personal priorities.
Boosting Business Velocity: Lessons from Cross-Functional Team Success
Share Share Share Share Email Boosting Business Velocity: Lessons from Cross-Functional Team Success Cross-functional teams often struggle to maintain momentum when specialists work in silos and handoffs create bottlenecks. This article examines eighteen proven strategies that help organizations accelerate delivery, drawn from expert practitioners who have successfully aligned design, development, and operations teams.
15 Ways Small Businesses Use Job Rotation for Professional Growth
Share Share Share Share Email 15 Ways Small Businesses Use Job Rotation for Professional Growth Job rotation is no longer just a training tactic reserved for large corporations—small businesses are using it to build versatile teams and accelerate professional development. Industry experts reveal fifteen practical ways companies with limited headcount deploy role swaps to improve collaboration, reduce silos, and uncover hidden talent.
How to Show Up in AI Search Results
Share Share Share Share Email To show up in AI search results, a brand needs three things: content AI systems can retrieve and cite, mentions in the third-party sources those systems already cite, and a way to measure which prompts the brand appears in. Most of the work is familiar to SEOs. What’s new is that the unit of competition is the AI-generated answer, not the traditional ranking, and the sources behind that answer are not always the sites with the highest Domain Authority.
Featured Launches GEO Audit to Show Brands Which Publications AI Search Engines Cite and Which Ones to Pitch Original
Scottsdale, Arizona, Aug. 25, 2026 (GLOBE NEWSWIRE) -- Featured today launched GEO Audit, an AI visibility tool that shows brands which AI search prompts they appear in, which prompts they are missing from, which competitors appear instead, and which publications ChatGPT, Claude, Perplexity, and Gemini cite. Featured’s GEO Audit then ranks those publications as PR targets and drafts targeted pitches based on the findings.
How to Boost Revenue with Limited-Time Offers: 20 Expert Strategies
Share Share Share Share Email How to Boost Revenue with Limited-Time Offers: 20 Expert Strategies Limited-time offers remain one of the most effective tools for driving revenue, yet many businesses struggle to deploy them strategically. This article presents 20 expert-backed approaches that turn urgency into genuine value for customers while protecting margins and building trust.
How to Set Realistic Timelines for New Software Adoption: 27 Expert Insights
Share Share Share Share Email How to Set Realistic Timelines for New Software Adoption: 27 Expert Insights Adopting new software rarely happens as quickly as vendors promise, but rushing the process creates more problems than it solves. This article brings together proven strategies from implementation specialists, operations managers, and organizational change experts who have guided teams through successful software transitions.
Featured Launches Find Creators Search With 380 Million Creators Across Instagram, TikTok, and YouTube
Scottsdale, AZ, Aug. 18, 2026 (GLOBE NEWSWIRE) -- Featured today announced the launch of Find Creators, a new creator discovery tool that lets businesses search for creators and influencers across Instagram, TikTok, YouTube, and LinkedIn using natural language. With Find Creators, users can describe the type of creator they’re looking for and search directly using criteria such as platform, follower count, average views, location, language, posting activity, and industry or niche.
Featured Launches Find Creators Search With 380 Million Creators Across Instagram, TikTok, and YouTube
Scottsdale, AZ, Aug. 18, 2026 (GLOBE NEWSWIRE) -- Featured today announced the launch of Find Creators, a new creator discovery tool that lets businesses search for creators and influencers across Instagram, TikTok, YouTube, and LinkedIn using natural language. With Find Creators, users can describe the type of creator they’re looking for and search directly using criteria such as platform, follower count, average views, location, language, posting activity, and industry or niche.
5 Ways to Track Media Mentions
Share Share Share Share Email Knowing when your brand gets mentioned online can help you understand how your business is being talked about, identify PR opportunities, and keep up with what competitors are doing. The challenge is finding those mentions consistently without spending hours searching for them. Fortunately, there are several ways to track media mentions. Some are free and simple, while others offer more advanced monitoring, alerts, sentiment analysis, and competitive intelligence.
AI in Marketing Attribution: Success Stories and Key Lessons
Share Share Share Share Email AI in Marketing Attribution: Success Stories and Key Lessons Marketing attribution has evolved from simple last-click models to sophisticated AI-powered systems that reveal the true impact of every touchpoint in the customer journey. This article examines real-world success stories and practical lessons learned from companies that have implemented AI attribution solutions, drawing on insights from industry experts who have led these transformations.
Fintech and Banks: Business Advice on Striking the Right Balance
Share Share Share Share Email Fintech and Banks: Business Advice on Striking the Right Balance Finding the right balance between traditional banking infrastructure and modern fintech solutions remains one of the most critical challenges facing treasury and finance teams today. This article brings together proven strategies from industry experts who have successfully bridged the gap between innovation and stability.
What is PR in 2026?
Devon Blaine has been doing PR for 51 years. In that time, change has always been a constant. Changes in how and where people want to be featured. Changes in technology and communications. The thing that hasn’t changed? “PR has always been about delivering a timely and honest message in an interesting way,” said Blaine. This article explores what PR is in 2026. It’s no longer one thing. It’s many things, all still centered on Blaine’s definition of PR, but with different spokes that turn the wheel.
Cash Flow Wisdom: 17 Startup Lessons That Reshape Financial Plans
Share Share Share Share Email Cash Flow Wisdom: 17 Startup Lessons That Reshape Financial Plans Many startups fail not from lack of revenue, but from poor cash flow management that drains resources before growth can take hold. This article compiles practical lessons from founders and financial experts who have learned to align spending with actual deposits, set firm payment terms, and build genuine liquidity buffers.
Startup Automation Success Stories: Lessons and Unexpected Benefits
Share Share Share Share Email Automation can transform startup operations in ways that go far beyond saving time. This article presents real success stories and expert insights that reveal how seventeen companies used automation to solve specific challenges and discovered unexpected advantages along the way. These proven examples show what works, what to watch for, and how to maximize the impact of automation in growing businesses.
AI Agents for PR Agencies: Inside Featured’s New MCP Server for Claude, Cursor, and VS Code
Share Share Share Share Email Featured, the AI co-pilot for PR, has launched an MCP (Model Context Protocol) server that connects Claude, Cursor, VS Code, and other AI agents directly to its workflows and opportunity search. It’s a specific answer to a question the industry has circled for the better part of a year: what do AI agents for PR agencies actually do, once the drafting demos are over? What “AI agents for PR agencies” means right now The phrase gets used loosely.
Unique KPIs for Business Velocity: 19 Lessons from Innovative Leaders
Share Share Share Share Email Unique KPIs for Business Velocity: 19 Lessons from Innovative Leaders Business velocity demands metrics that traditional KPIs often miss. This article presents nineteen unconventional performance indicators that innovative leaders use to identify bottlenecks, accelerate decision-making, and maintain momentum across their organizations.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Brett
Contact Brett, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack