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Articles by Felicitas Sommer
Situational leadership has a blind spot, and it's you
The first time someone told me I was too harsh, I genuinely didn't understand the feedback. I had been clear. I had been direct. I had said the thing that needed saying without wrapping it in three layers of padding. Where I come from, that is a form of respect. You assume the other person is a competent adult who would rather hear the truth than be managed around it. What I heard as respect, they had heard as cold.
The relationship is the strategy: A marketing leader's guide to working with sales
Most advice about aligning marketing and sales treats it as a process problem: fix the handoff, speed up lead follow-up, and agree on what a qualified lead is. But the thing you're actually looking at is rarely a broken workflow. It's a broken relationship, and no amount of processes will fix a human problem. Here is what does, along with the weekly, monthly, and quarterly rhythm I keep to make it hold. You can tell in the first week.
The loneliness of leadership: How I built a peer network that actually helped
They tell you leadership is lonely. What they don’t tell you is how literal that gets, or how subtly it happens. There are more meetings, more messages, more people asking for your time than ever. But the conversations get thinner. The ones where you can say, "I don't know. What do you think?" without it landing as a problem. I felt it most clearly on an ordinary Tuesday.
Marketing a SaaS product that refuses to stand still
A campaign goes live on Monday. By Thursday, the product team has shipped two features that change what the product actually does, deprecated a third the campaign was built around, and renamed the workflow at the center of the messaging. None of it was wrong when it launched. It was just out of date by the end of the week. This is the part of the job nobody warns you about. Most marketing leaders in tech can handle a tight budget or a skeptical board.
Where AI belongs in marketing – and where it doesn't
There’s a version of this article I could have written six months ago. It would have sounded more certain, more polished, and probably more useful in all the wrong ways. A neat framework, a few tool recommendations, and a closing line about embracing the future. The kind of piece that makes it sound as if the strategy was obvious from the start. It wasn't.
One voice, many markets: Creating a unified brand voice as a global organization
There is a meeting that happens in almost every global organization. Group marketing presents the new brand guidelines. Regional teams nod politely. Then they go back to their markets and continue doing what they were already doing. I've been in that room twice. Once as the regional marketer nodding along, and once as the person presenting. Both times taught me something different about why the gap between brand standard and brand reality is so hard to close.
Values and representations in land registers and their legal, technical, social effects on land rights as an administrative artefact
Sommer, Felicitas [1] ; de Vries, Walter Timo [2] [1] Martin-Luther-Universität Halle-Wittenberg, Institut für Ethnologie, Reichardtstraße 11, 06114 Halle, Germany [2] Technical University of Munich, School of Engineering and Design, Chair of Land Management, Arcistrasse 21, 80333 Munich, Germany Localización: Land use policy: The International Journal Covering All Aspects of Land Use, ISSN-e 1873-5754, ISSN 0264-8377, Nº.
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