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Articles by Fergus Gordon
A purpose-driven banking case study
For banks, embracing purpose and the financial wellbeing of their customers is more than good PR. As Mohamed Khalil from the Commonwealth Bank of Australia explained during his talk at Sibos in 2020, it can be a powerful way to grow the business. “We discovered that improving wellbeing by 1% correlated to a risk adjusted revenue increase of 1-5 times that amount, while an equivalent decline correlated to a 3-6 times effect,” Khalil said of CBA’s efforts in this area.
Purpose-driven banking leaders | Accenture Banking Blog
It’s an axiom among data-minded people that “In God we trust; all others must bring data.” Today we’re going to apply that idea to the hypothesis that purpose-driven banks outperform their peers. The specific data we’re looking at comes from Accenture research on the subject, which analysed 70 leading banks from around the world using three different lenses: customers, employees and products.
Banking’s ‘electric car moment’ approaches
Forward-thinking incumbents are preparing now No matter what they drive, bankers today should pay attention to the electric car space. It’s a striking example of how an innovator with a tech edge and strong sense of purpose can upend a mature industry and force incumbents to compete on their terms.
How banks can address rising skepticism in 2021
One of the most striking results from our recent Accenture Global Banking Consumer Study is the prevalence of banking Skeptics around the globe. Skeptics are one of the four persona groups identified in the study, which is built on input from 47,000 consumers from all over the world. Skeptics are the largest persona group, making up 38 percent of all banking customers globally. At first glance, bank leaders might be alarmed by this. Skeptics are tech-wary and generally dissatisfied with their banks.
Sibos podcast: Top 10 banking trends for 2021
As the calendar turns to another , one of the things I look forward to is putting together my annual Top 10 Banking Trends report. It’s a chance to connect with colleagues and clients and reflect on what the year gone by means for the year ahead in the banking industry and then capture that thinking in an interesting and thought-provoking way. Every year I wind up with more material to fit into the paper than space allows.
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