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Is perception more important than facts? Is having a better brand more important than having a good product/services? Perception isn’t always half the battle; at times, it’s the entire battle. In the marketing community, there is a constant grapple between two schools of thought. One school is product-focused, and the other is brand-focused. The product folks are of the opinion that the ultimate winner in every marketing battle is the better product.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
