Heather Ferris

You've been hearing social media, claimed your branded profiles and made preliminary attempts to add social m…

Many websites struggle to bring in the kind of traffic that can turn casual googlers into potential leads. So…

Learn How To Nurture Fans From Mere Prospects to Paying Customers Facebook for B2B is about more than just ha…

This is the second in a series we're putting together on common B2B marketing myths, and ways a smart markete…

Two weeks ago we started our B2B Marketing Myths blog series, with last week's focusing on developing a tailo…

Social media for start-ups can produce awareness and engagement quickly and cost-effectively. Pairin, Inc., a…

Last week I made the astonishing discovery that I have a whopping 106 apps on my smartphone; only half of tho…

It's not a Don Draper world anymore. Gone are the days of 10 channels on your television, a handful of magazi…

Establishing a successful new brand in today's market of nostalgia is a challenge. The past decade has been l…

Have you ever wondered what it takes to run a successful social media campaign? You know, the ones that grab …

The cyber race is on. U.S. President Barack Obama and former Massachusetts Governor Mitt Romney are in search…

Having an active, engaging website for your business is a necessity in today's digital marketplace. Your site…

Earlier this week we explored how an active, engaging website is the key to brand growth in this digital era.…

Word of mouth has always been the most effective form of advertising. Potential consumers are more likely to …

To choose between prevention or damage control, most people prefer prevention. Prevent catching the flu with …

Content. It is king, right? The most important part of your dazzling website is your content, which comes in …

Wouldn't it be great if you could create a website for your business and, just like that with no inbound mark…

When it comes to branding, you could have the most prolific, trending, consistent content online but if you'r…

My debut post for this blog looked at the changing face of marketing and advertising in the new digital world…

The past few weeks we've talked about branding yourself as a trusted industry resource and about the how the …

Finding the right content on the Internet can be akin to drinking from a fire hose. There is so much out ther…

Keeping up a with a prolific output of valuable content is difficult. Even if you have a team allocated solel…

Earlier this week, I went five rounds with writer's block (in the form of Monty Python's Black Knight) and em…

How perceptive is your Twitter business strategy? As your reach grows and your brand becomes more engaged, it…