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Interview

Have you ever used a typewriter?

Once, in a museum.

How is social media changing news?

It's making news more readily available.

What tools and software do you use to do your job?

Anything I can find in my office is fair game.

What's your favorite social network?

MuckRack.

Who do you wish followed you?

I would love to be followed by anyone who could gain something valuable from my work—be it insights, specific solutions, or inspiration. My goal is to create content that serves others, helping professionals overcome challenges, offering fresh perspectives, and encouraging meaningful conversations. Whether it’s an industry peer, a company looking for new ideas, or someone at the start of their journey: the value of a follower lies in the opportunity to contribute to that person´s success, regardless of who they are.

What advice can you offer to aspiring journalists?

Find your passion. Find your beat. Don't settle for less than the best.

When's the best time to pitch you?

How about now?

What's the best pitch you ever got?

The latest one is always the best.

What's the worst pitch you ever got?

No such thing as a bad pitch.

What's your favorite drink?

Black coffee. I´ll settle for a latte macchiato.

When you're not at a computer, where are you most likely to be?

Swimming.

What's the most common misperception about your beat?

One of the most common misconceptions about enterprise technology is that it is a one-size-fits-all collection of loosely coupled infrastructure components. Quite to the contrary, customization and integration are key to meeting the needs of each organization.

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