We’ve been fortunate to work closely with a number of teams that have built and scaled modern consumer brands. These include Blue Bottle Coffee, Fitbit, Madison Reed, Peloton, Ring, and more. Over time, we’ve compiled a list of attributes we think are most important to evaluate when investing in next-generation consumer brands and products. This list shares some of those qualities and how we think about them in the context of building a scalable, durable business and consumer brand that lasts. 1.
