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What is a Privacy Policy? A company’s privacy policy details its commitments regarding the handling and use of consumer data. The policy must explicitly define the company’s practices for collecting, storing, processing, and disclosing personal information. Significant deviations from the commitments outlined in the policy may be considered deceptive trade practices, which can result in serious consequences. Who Regulates Privacy Policy Compliance?
In the wake of the Schrems II ruling last July by the Court of Justice of the European Union (CJEU) invalidating the EU-US Privacy Shield, redress became a major sticking point in efforts to preserve transatlantic data flows. In that ruling, the CJEU found fault with how the United States affords individuals with ‘redress’ when they believe they have been the targets of illegal surveillance.
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