Frannie Sprouls
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@guerreromedia editorial director. avid reader. cat enthusiast. nerd. she/they
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Articles by Frannie Sprouls
Sheila Mendez Harnesses IT Transformation at TXNM Energy
Sheila Mendez is not only an IT expert but also a TXNM Energy expert. The vice president and chief information officer has been with the organization for twenty-six years, having started with the company when it was known as PNM Resources. She helped transition all IT services when TXNM Energy sold its gas operations to New Mexico Gas Company, and led the high-profile, $21 million program for the company to enter the Western Energy Imbalance Market.
Healthcare Executives to Watch: May 2025
At American Healthcare Leader, we shine a light on the visionaries and experts shaping the future of health in a highly regulated, ever-evolving field. This month, we’re highlighting ten impressive, problem-solving healthcare executives to watch across hospital systems, pharmaceutical organizations, and medical schools who are navigating healthcare transformation, driving innovation, and fostering collaboration.
Healthcare Executives to Watch: April 2025
At American Healthcare Leader, we shine a light on the visionaries and experts shaping the future of health in a highly regulated, ever-evolving field. This month, we’re showcasing sixteen executives who are driving strategy and revolutionizing patient care, pharmacy services, employee experience, data and analytics, operations, and more.
Pharmacy Executives to Watch: April 2025
At American Healthcare Leader, we shine a light on the visionaries and experts shaping the future of health in a highly regulated, ever-evolving field. This month, we’re showcasing six impressive pharmacy leaders who are driving innovative initiatives that not only advance the pharmacy function at their organizations but also put patient care first.
Marie Leguizamo Wants More Women at the Table
Marie Leguizamo caught the entertainment bug learning from and visiting her brother John Leguizamo on different sets, like House of Buggin’. From a young age, she saw all the hard work that goes into the TV shows and movies that we watch from the comfort of our homes. She also saw that it was mostly men working on the sets and wondered where the women were.
How Vanessa Nadal Seeks Challenges and Constant Learning
Vanessa Nadal has always sought out being challenged and finding opportunities that played to her strengths. It’s guided the scientist-turned-lawyer throughout her career. “I was never someone who said, ‘I’m so passionate about this one thing and that’s all I care about,’” explains Nadal, who is the global marketing counsel at the Estée Lauder Companies. “I recognized that about myself early on.” Nadal has built an impressive career alongside her husband, Lin-Manuel Miranda.
Women in Healthcare: Executives to Watch, March 2025
At American Healthcare Leader, we shine a light on the visionaries and experts shaping the future of healing in a highly regulated, ever-evolving field. In honor of Women’s History Month, we’re showcasing six impressive women in pharmacy, legal, technology, and HR who are implementing impactful initiatives at their organizations.
Leading Latino Business Leaders
Since trading in her scrubs for winemaking, Elena Rodriguez aims to open doors for other Latinx winemakers in Willamette Valley
Giving Tuesday Guide: Latino Nonprofits to Support in 2024
Philanthropy is deeply woven into the fabric of Latino culture, where giving is often expressed through informal networks, mutual aid, and direct community support. Yet, as the Latino community continues to grow in influence across the United States, the role of Latino-led nonprofit organizations has become essential in addressing systemic challenges and creating opportunities.
Willie White Lives Culture Transformation at JELD-WEN - Modern Counsel
Early in the morning, half awake and eating breakfast before school, Willie White and his older brother would hear inspirational speeches from their father. In these motivational moments, their father would tell them they could be anything they wanted to be. One story involved becoming lawyers and running their own law firm. “That was the first time I thought about going into law,” says White, a native of Charlotte, North Carolina.
11 LGBTQ+ Visionary Leaders Transforming Business
LGBTQ+ visionary leaders are breaking barriers in every field, from business and tech to nonprofits and social justice. These trailblazers not only make an impact in their respective industries but also advocate for equality and inclusion, creating space for others to follow in their footsteps. We’re highlighting eleven exceptional LGBTQ+ leaders—including executives, founders, and activists—who are transforming the corporate and nonprofit landscapes.
15 LGBTQ+ Latinx Activists—Past and Present—You Should Know - Hispanic Executive
LGBTQ+ Latinx activists have long been at the forefront of advancing both queer and Latinx communities, often navigating the intersections of multiple oppressions. These trailblazers haven’t just fought for equality; they’ve also built movements that elevate their communities while challenging systemic injustice. Their work, from icons like Sylvia Rivera and Gloria Evangelina Anzaldúa to current leaders like Jennicet Gutiérrez and Julio Salgado, has shaped the course of LGBTQ+ history.
Conversations at the Top: Miguel Zaldivar
Conversations at the Top ◙ Miguel Zaldivar ◙ From Venezuela to Miami to Washington, DC, Miguel Zaldivar carved his own legal legacy as a global lawyer. The Hogan Lovells CEO shares his journey of determination and commitment in Conversations at the Top.
Preserving Queer Latino History for Future Generations
In recent years, the preservation of queer Latino history has gained significant momentum, as activists, scholars, and archivists recognize the importance of documenting the unique experiences and contributions of LGBTQ+ Latinos. These stories, which intertwine struggles for both racial and queer justice, have historically been overlooked, leaving gaps in our collective understanding of identity and culture.
10 Major Milestones in Queer Latino History: A Timeline of Progress
The Latino queer community has made significant strides over the last century, breaking barriers and building movements that champion intersectionality, identity, and justice. From the activism of figures like Sylvia Rivera in the Stonewall riots to the rise of Latinx-led queer organizations advocating for equality, the community’s resilience has been pivotal in shaping broader LGBTQ rights.
5 Tips for Starting a Truly Impactful LGBTQ+ ERG
Employee resource groups (ERGs) are a powerful tool for change. They bring people together—even in remote and hybrid settings—and improve both retention and recruitment rates. They provide key leadership development opportunities and offer a platform to those whose voices might not otherwise be heard. But they also give members an opportunity to effect meaningful, long-term change in company policies and work environments.
Don’t Just Show Me the Money—Show Me the Community - Hispanic Executive
The new media landscape is opening doors to new content, but it’s also closing the doors to important content that minority audiences need. We all know how much the rise of streaming has changed the way we interact with and consume entertainment. It has also caused a seismic shift in content producers’ approach to production and distribution. Networks used to allow their shows time to develop creatively and grow their audience.
A Q&A with Jerry Snider
The last time I spoke with Jerry Snider, our discussion turned into a sales meeting fairly quickly. (I was trying to sell him life insurance.) But for NextGen Collective, there would be no selling involved. I wanted to speak with him about how an All-American distance runner uses his athletic discipline to achieve success off the track and how it has application in the business world.
The Señora Era: It’s Time to Embrace Ancestral Traditions
Many Gen X and Millennial Latinas embrace habits associated with their abuelas, such as gardening or baking. Mexican American Christina Kelmon and Chilean Ann Murray-Dunning, both in their forties, embrace slow-living movement that focuses on well-being.
PING: A Framework for Effective Network Expansion
To effectively approach networking and building our professional networks, it’s essential to employ a structured framework that aids in understanding and dissecting the process. The framework I’ve developed is called PING, which stands for personal brand, interpersonal communication, networking, and generating value for others. In this article, I will break down the four elements of PING and how you can use these to attract and build an effective and extensive professional network.
Graciela P. Villanueva Removes Barriers at Yakima Valley Farm Workers Clinic
When Graciela P. Villanueva was a child, she went to the Yakima Valley Farm Workers Clinic (YVFWC) in Toppenish, Washington, for her first dental appointment. She remembers sitting in the chair, the hygienist cleaning her teeth, a service that would not have been possible without YVFWC since her parents had no access to medical insurance. Yakima Valley Farm Workers Clinic was trusted with the healthcare of each member of her family.
Meet the Founder: Lylette Pizarro, Influence Media Partners
In 2019, Lylette Pizarro founded Influence Media Partners, the music and entertainment company with a mission to transform the music space through its partnerships with artists, songwriters, and creative executives. “At the heart of it, founding Influence was about partnering with artists to protect their legacy and future works,” says Pizarro, who is a comanaging partner.
The First Ninety Days: How to Maximize Your Impact
What do you do when you finally get the job, and it is day one? It’s taken a lot of work for you to get to your start date, and you don’t want to deliver a stellar performance throughout the recruiting process only to fumble the bag in your first ninety days. We’re bookending this series about career transition on how to capitalize on your new opportunity and feel empowered by your previous experience(s) to deliver value in your new role.
Polly Klane Cultivates Collaboration at Citizens Financial
Polly Klane was nearly eight years into her second tenure at Capital One when she received a call from Citizens Financial Group. She had built quite the résumé as a long-standing deputy general counsel at Capital One, with a total of nearly seventeen years at the company and various promotions. There had been other calls for roles that were just not the right fit. “I liked my job at Capital One, so my bar was high,” Klane says. But this call was different.
Valentina Bueno Dedicates Herself to the Mission of the Con Cora Foundation
Reigning reggaeton queen, Colombian Karol G, is one of the most influential Latin music artists today. The award-winning singer has received Grammy Awards and Billboard Music Awards, and she has five Guinness World Records. She has used her fame for good and launched the nonprofit organizationCon Cora Foundation in 2022.
Ron Peppe Never Stops Learning
Ron Peppe doesn’t do downtime. Throughout his nearly forty-year legal career, Peppe has added one experience after another. It started with financial transactions, bond deals, and international banking at Kutak Rock. Then mortgage-backed securities, which fed his passion for computers, at Prudential Financial. From Prudential, Peppe moved on to Canam Steel Corporation, where he spent twenty-eight years.
How Welcome Tech Is Building the Digital Ellis Island
In an election year where the often-negative rhetoric around immigration is at an all-time high, Welcome Tech Cofounder and Chief Community Officer Raul Lomeli-Azoubel believes the best thing his startup can do is to continue to center immigrant communities and connect them with the right resources.
NextGen to Watch: Christine Rice
In the latest installment of NextGen to Watch, we’re showcasing Christine Rice. The New York City-native is a marketing manager at Direct Agents, MBA candidate at Hofstra University, and director of marketing and social media at ALPFA New York. My mom. Eva Longoria. Early on in my career, I learned that it is so important to create a list every week of all the tasks that you accomplish, along with the impact of those tasks.
NextGen to Watch: Joselyn Matamoros
In this week’s NextGen to Watch, we’re showcasing Joselyn Matamoros, who is an international banker at JPMorgan Chase. In her role, she supports the US-headquartered middle market companies as they expand internationally. Matamoros was born in El Progreso, Honduras, and has lived in New York City since she was four. My mom is my biggest inspiration. She is courageous, compassionate, and resilient. Her strength is truly admirable, and I can only hope to be half the woman she is.
James Cotto Leads Authentically at Morgan Stanley
Growing up as a Puerto Rican in a lower middle class New Jersey neighborhood that was predominately white in the 1960s, James Cotto tried to fit in and assimilate. That continued as he entered the financial services industry in 1988 and even when he climbed the corporate ladder. “I got the blue suit, white shirt, and tie; kept my hair short and my face clean shaven,” Cotto says. “I assimilated, did the job, and people didn’t know my nationality.
In a Career Transition? Leverage LinkedIn and ChatGPT
In my previous article on why losing your job is not the end of the world, I revealed the exact steps I took to secure another role during a period of career transition using LinkedIn and ChatGPT. Now, I’m going deeper and providing more clarity on what activities you can engage in to secure your next role. You will see some of the tactics can be executed now without having to be laid off, fired, or furloughed.
NextGen to Watch: Erika Rodriguez
In our latest NextGen to Watch, we’re featuring Erika Rodriguez, who is the founder of Nadi Marketing and cofounder of the Co-Impact Collective. She grew up in Santa Ynez Valley, California, with roots in Jalisco, Mexico. Rodriguez launched Nadi Marketing—which specializes in partnership marketing and collaboration for conscious B2C small- and medium-sized businesses—in 2020 to empower business owners who were doing good for both people and the planet.
The 10 Largest Four-Year Hispanic-Serving Institutions in the US
Hispanic-Serving Institutions (HSIs) play a crucial role in higher education by catering to the educational needs of Hispanic students in the United States. Defined by the Higher Education Act as degree-granting institutions with a Hispanic undergraduate enrollment of at least 25 percent, HSIs are pivotal in promoting academic success and social mobility within the Hispanic community.
Apply for the 2025 Entrepreneurs Access Network
Ernst & Young LLP (EY US) is calling all trailblazing Black and Hispanic/Latino entrepreneurs to join the 2025 cohort of the EY Entrepreneurs Access Network (EAN). This accelerator program, which is now accepting applications, aims to bridge the disparity in access and resources, supporting these businesses in scaling and maximizing their potential. Black and Hispanic/Latino-owned businesses are economic powerhouses, generating over $183 billion and a staggering $800 billion, respectively.
8 Latino-Owned Organizations that Drive Sustainability Forward
Climate change continues to impact the planet at an alarming rate, which often leaves us feeling helpless. But if you ask the founders of these eight Latino-owned organizations committed to sustainability, there are approaches—at both a company and personal level—to help restore our ecosystem. Read on to learn about how these Hispanic-led companies are addressing environmental challenges, fostering cultural and economic empowerment, and leading the charge for a greener, more equitable future.
What Aspiring Latino Entrepreneurs Need to Know
Latino entrepreneurs are a vital force in today’s business landscape, bringing innovation, diversity, and resilience to various industries. Aspiring Latino entrepreneurs have unique strengths and perspectives that can set you apart in the competitive market. This guide offers essential advice to help you navigate the entrepreneurship journey. Whether you are just starting or looking to grow your business, these strategies will empower you to thrive in the entrepreneurial landscape.
VLRA Victory Series Helps Latinas Run for Office
Latinas have been making significant strides in US politics, but there’s still a long way to go. Ileana Ros-Lehtinen (R-FL) broke ground as the first Latina to serve in the US Congress, serving in the House of Representatives from 1989 to 2019. Following her, Nydia Velázquez (D-NY) and Lucille Roybal-Allard (D-CA) became the first Democratic Latinas in Congress in 1993. Catherine Cortez Masto (D-NV) made history as the first Latina US Senator in 2016.
7 Scholarship Resources for College-Bound Latinos
Navigating the path to higher education can be financially daunting for Latino students striving to achieve their dreams. Thankfully, a wealth of scholarship opportunities exists to lighten this burden. We’ve compiled seven scholarship resources for college-bound Latinos, outlining eligibility criteria and essential details to help students find the financial support they need to pursue higher education opportunities.
The Top 10 Largest Latino-Owned Financial Companies
Providing financial equity is essential in bridging the gap that often exists in access to financial services for minorities and underserved communities. Latino-owned financial companies have been at the forefront of promoting financial equity by offering tailored services that address the unique needs of these populations. These companies not only offer culturally relevant products and services but also understand the socioeconomic challenges faced by their clientele.
Ask the CEO: Temoc Morfin, Cilantro Taco Grill
In 2013, Temoc Morfin opened the doors to the first Cilantro Taco Grill in the Chicago west suburb of Stone Park. His goal was to share the authentic flavors of Jalisco, Mexico, and create a place where the community could come together. He was deeply inspired by his father’s work ethic and drive to create something meaningful for the community. After starting his career in Chicago’s municipal government, Morfin realized his true calling was to share his family’s culinary heritage.
A Conversation with Julián Castro
Hispanic Executive’s mission is to unite the leaders of the new majority by turning a spotlight on our community’s most influential Latinos. We tell stories about Latinos and for Latinos. Valley Initiative for Development and Advancement (VIDA)‘s Felida Villarreal returns for our American Dream series to speak with former presidential candidate Julián Castro, who was appointed CEO of the Latino Community Foundation at the start of 2024.
10 Must-Read Books by Queer Latinx Authors
While Pride Month came to an end a little more than a week ago, it’s important that conversations around queerness continue, especially in the Latino community. According to the Williams Institute, 2.3 million Latinx adults living in the US identify as LGBTQ. The intersection of queer and Latino identities brings forth a multitude of narratives that challenge conventional notions of both gender and sexuality.
NextGen to Watch: Georgina Gonzalez
In this week’s NextGen to Watch, we’re showcasing Georgina Gonzalez, a student at Cornell University who is double-majoring in communication and biometry and statistics. Gonzalez was raised in the Latino-dominated Sun Valley, California, by two Mexican immigrants who instilled a deep love and connection to her culture. At Cornell, she leads a peer mentorship program in the Department of Communication.
Why Losing Your Job Is Not the End of the World
Most of us strive to do our absolute best at work and believe our efforts will contribute to that next promotion or overdue recognition. For forty hours a week (and for some even more), we deliver results without ever considering we may one day be let go. We don’t give it consideration because, somehow, we believe we are immune to this circumstance because of the loyalty given to a company or the amount of work we have executed. Then, it happens.
Book Review: Relentless by Luis A. Miranda Jr.
I have never enjoyed a memoir more than Luis A. Miranda Jr.’s Relentless: My Story of the Latino Spirit That Is Transforming America. Like many people, I was listening to Hamilton nonstop in 2015 and 2016. My brain is a sponge when it comes to anything pop culture or fandom, and I soaked up everything I could about Hamilton, Lin-Manuel Miranda, and the show’s impact. That included Lin-Manuel’s father, Luis A.
Luis A. Miranda Jr.: Relentless Pursuit of the American Dream
In 1974, Luis A. Miranda Jr. arrived in New York City to pursue the best version of himself. Fifty years later, he shares his own journey of community organizing, political campaigning, and advocating for the Latino community and creating pathways for them to pursue their American Dreams. By Frannie Sprouls Photo + video by Cass Davis Design by Arturo Magallanes In early April 2024, Luis A. Miranda Jr. met Hispanic Executive at the United Palace Theater in Washington Heights, New York City.
The American Dream - Hispanic Executive
Photos Daniel McGarrity (Mastroianni), Adriana Escalante (Lopez), Dawn Rodriguez (Gil Valletta), Jason Garcia (Toro), Cass Davis (VIDA), Laura Kaiser (Egli), Karen Vaisman (Silva), Andrés De Haro (Kannan), Tom Pich (Ramirez), Courtesy of NaturaLawn of America (Catron), Courtesy of Rodrigo Tajonar (Tajonar), Courtesy of Harris (Saenz), Siobhan Gauzur (Del Rio), Igor Khodzinskiy (Unanue), Muriel Santos (Romano), Reshni Aryamane (Esquivel), Ron Diamond (Thibodeaux), Haley Gasparine (Londoño),...
NextGen to Watch: Yanel Rivera
In this week’s NextGen to Watch, we’re highlighting Yanel Rivera, who is the founder of nonprofit, Women Speak Up, and the secretary of the Perth Amboy Arts Council. She specializes in digital media and public relations work for both her positions. Who inspired you the most in your life growing up? The person who inspired me most growing up was my English teacher Ms. Sanabria in high school. She never gave up on me even when I was unsure of the path I was set to be on.
Discover the Opportunities for Inclusive Ad Spending
Digital media is ever-present in our lives. A Forbes Home survey found that Americans spend an average of three hours and nine minutes a day streaming digital media, and 99 percent of all US households subscribe to one or more streaming services. At the start of 2024, US audiences had more than 1.1 million unique video titles across platforms to select, compared with 656,000 at the start of 2020, according to Gracenote’s newest report, Diverse by Design.
Latinos in Music Q&A: Diana Dotel, MTW
A passion for equality in music drives everything that Diana Dotel does. “Everywhere I looked, I was told things weren’t possible and us as Latinos couldn’t be this or that,” says Dotel, who grew up in New York City as a first-generation Dominican. “I grew up on hip-hop and pop music but didn’t know one person at a non-Latin label or company despite being a 200 percenter and knowing both English and Spanish.
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