Frederik Hermann on Muck Rack

Frederik Hermann

(He/Him)
Mountain View
Covers:  viral marketing, word of mouth marketing, wearables, silicon valley, innovation, startups, apple, online marketing, marketing, social media, content marketing
Senior Director of Marketing at 23andMe, 4 exits including one IPO, focused on global marketing, growth and demand generation in #DTC and #B2B.

Frederik Hermann’s Biography

Strategic and results-oriented senior marketing executive known for driving business success through innovative and impactful marketing strategies in competitive markets. With a proven track record of achievement, I excel in developing and leading global cross functional teams, executing agile and effective campaigns, and delivering measurable results in continued pipeline growth and revenue generation. As an influential leader, I leverage data-driven insights to propel demand generation across a diverse range of channels such as paid search, paid social, organic social and PLG. My expertise extends to account-based marketing, lifecycle nurturing, content strategy, and organic search (SEO), ensuring a comprehensive and integrated approach to marketing initiatives. I’m adept at conducting complex performance analyses, and spearheading initiatives that focus on acquisition, retention and growth with tight cost control.