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Garrick Robinson

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Articles by Garrick Robinson

Women’s World Cup insights for your ads

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By Garrick Robinson, Microsoft Advertising
Page 1 of results 2-minute read The Women’s World Cup is quickly approaching, and consumers are eager to support their favourite teams. The event is set to take place starting 20 July 2023, in Australia and New Zealand, making it the first women’s tournament ever to take place in two countries. The event will likely be a huge success and provide a valuable opportunity for Retail brands to reach younger audiences, according to a recent study produced by Footballco and Indivisa.
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It's gifting time: Mother's Day and Father's Day - Microsoft Advertising

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By Jae Park, Garrick Robinson, Microsoft Advertising
3-minute read With May rapidly approaching, it’s time to start thinking of two big holidays this spring. Mother’s Day (14 May) and Father’s Day (18 June) are only about one month apart, and consumers are actively searching for the best gifts for their loved ones. Luckily, we have the top targeting and timing recommendations to help you maximise your reach and performance.
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Check out our top insights for Halloween 2022

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By Microsoft Advertising, Angela Bahreyni, Garrick Robinson
| microsoft.com
Halloween’s just around the corner, and people are already hitting the stores. In fact, 45% of consumers have said they plan to start their shopping sometime in September. Using last year as an example, we can infer that consumers will spend a little over $100 on Halloween gear. The top three categories for Halloween purchases are: Costumes, candy, and decorations. Microsoft Advertising Insights investigated past search trends on our network to help you plan your advertising budget accordingly.
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