Gaurav Phogat
(He/Him)
Hyderabad
Covers:
Healthcare, Hospitals, Digital Marketing, Marketing, Artificial Intelligence, Health Technology, Medical Tourism, Search Engine Optimization, Business Strategy, India.
Doesn't Cover:
coding, engineering
Articles by Gaurav Phogat
Patient acquisition strategy for hospitals: the full-funnel playbook for India
13 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. A good patient acquisition strategy for a hospital starts with capacity, not channels. Grow specialties that can take more patients, capture demand in search and referral networks, convert enquiries fast on calls and WhatsApp, follow up through a CRM, and judge every rupee on cost per treated patient. See every healthcare digital growth guide in one place.
The state of hospital digital in India, 2026
10 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. Four forces shaped hospital digital in India in 2026. AI moved into the patient conversation, from assistants answering health questions to agents booking appointments. Consolidation turned brand architecture into a board-level question. New bed capacity raised the stakes on filling it.
What AI assistants say about hospital marketing in India: Q3 2026
10 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. In late September 2026 I asked four AI assistants (ChatGPT, Gemini, Perplexity and Google AI Overviews) the same twelve questions a hospital leader in India might ask about hospital marketing: digital, CRM, AI and growth.
What hospital ads can and cannot say: NMC and ASCI rules for marketers
10 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. Hospital advertising in India is governed by several overlapping rules: medical ethics regulations that restrict doctors from self-promotion, the Drugs and Magic Remedies Act that bans claims to cure listed conditions, consumer protection rules against misleading ads, and ASCI’s self-regulatory code. The safe principle is simple: inform, do not promise.
Medical tourism in India: what medical value travel is, and who the patient is
23 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. Medical value travel, which most people search for as medical tourism in India, means patients who leave their own country for planned treatment in India, with family alongside them. The patient is rarely one person and rarely the decision maker. Demand clusters by country, language and specialty, and the map moves.
Healthcare content marketing: answer the question patients ask
25 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. Healthcare content marketing works when it answers the questions patients, families and referring doctors actually ask, at the stage they ask them, reviewed by a clinician and connected to an enquiry. Build the question inventory first, write for the late decision stages most hospitals ignore, and measure booked appointments rather than traffic.
Hospital marketing strategy: how Indian hospitals win patients
22 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. A hospital marketing strategy in India is a small set of choices: which demand pools to pursue, which specialties have capacity, how the front door and contact centre convert enquiries, and what the brand promises versus the doctors. Fix listings, doctor pages and follow-up before buying reach, and measure appointments, not leads.
The AI strategy a hospital group can actually execute
23 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. An AI strategy in healthcare is six decisions, not a technology view: which few problems to automate, in what order, what stays human, who owns it, how it is funded and what review can stop it. This piece separates a genuine strategy from a portfolio of disconnected pilots. Most hospital groups in India already have an AI portfolio.
What a hospital CRM is actually for
20 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. A hospital CRM in India earns its cost only when it triggers an outbound action that would not otherwise happen, not when it merely stores a single view of the patient. The piece names the four use cases that actually pay back, and the data-ownership and consent fights that decide whether adoption survives past the pilot. New to the topic?
What is generative engine optimization (GEO) for healthcare brands? How a hospital gets cited by AI search
25 min read Reviewed on 5 October 2026 by Gaurav Phogat. Statistics checked against their original sources on the same date. Generative engine optimization (GEO) for healthcare brands is the practice of becoming the source that ChatGPT, Gemini, Perplexity and Google AI Overviews quote when patients ask health and provider questions. It is won through clear entities, consistent facts, corroboration on trusted sites and pages that answer the exact question first. Last updated: 1 October 2026.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Gaurav
Contact Gaurav, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack