Our vision at Typeform is to “make things a little more human.” replace unnatural moments of interaction between people and machines with the most innate form of communication: the conversation. By leveraging its beauty and simplicity, we allow real people to learn about each other — creating a context where conversational data collection can thrive. As the man in charge of analytics I wonder: what does this mean for our team? How can we data scientists make things a little more human?