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This case study describes how OCBC, the Malaysian bank, marketed its credit card by creating a reward system distinct from its competitors. Credit cards & loans Malaysia Strategy Milan Agnihotri, Ben Chew and Gavin Goh Brand owner: OCBC BankAgency: McCann, Kuala LumpurBrand: OCBC Credit CardsCountry: MalaysiaChannels used:Direct marketing, Outdoor, out-of-home, Point-of-purchase,... WARC subscribers can sign in to keep reading Not a subscriber?
This case study describes how Maxis Berhad, the telecommunications company, marketed its mobile phone devices and subscriptions in Malaysia by emphasising low roaming charges. Telephone & internet services Malaysia Strategy Milan Agnihotri, Ben Chew and Gavin Goh Brand owner: Maxis BerhadAgency: McCann, Kuala LumpurBrand: MaxisCountry: MalaysiaChannels used:Email marketing, Internet – general, Outdoor, out-of-home, Point-of-purchase,...
This case study describes a campaign by BFM 89.9, Malaysia's business radio station, to raise Malaysian citizens' awareness about heart attacks – the country's number one cause of death – in support of World Heart Day 2012. Radio stations, services Malaysia Strategy Milan Agnihotri, Ben Chew and Gavin Goh Brand owner: BFMAgency: McCann, Kuala LumpurBrand: BFM 89.9Country: MalaysiaChannels used: Branded content, RadioMedia budget: Up to 500k Heart attacks...
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