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This campaign from Nestlé, the food and drink group, in Malaysia, was designed to celebrate 100 years of memories during the centenary that the group had operated in the country. Bread, cake, biscuits Confectionery Malaysia Strategy Milan Agnihotri, Gavin Hoh and Tony SavarimuthuMcCann, Kuala Lumpur Brand owner: Nestle CorporateAgency: McCann, Kuala LumpurBrand: NestleCountry:... WARC subscribers can sign in to keep reading Not a subscriber?
In Malaysia, Twisties - the snack owned by Kraft - faced threats from new competitor products with large advertising and promotional budgets. Savoury snacks, potato chips Malaysia Strategy Milan Agnihotri, Gavin Hoh and Ben ChewMcCann, Kuala Lumpur Brand owner: Kraft FoodsAgency: McCann, Kuala LumpurBrand: TwistiesCountry: MalaysiaIndustry: Savoury snacks, potato chipsMedia budget (USD):$1 -... WARC subscribers can sign in to keep reading Not a subscriber?
Against deeply-entrenched and bigger players in the Malaysian feminine care category, Libresse opted to challenge the advertising conventions of its peer set of brands. Feminine hygiene Malaysia Strategy Milan Agnihotri, Gavin Hoh and Ben ChewMcCann, Kuala Lumpur Brand owner: SCAAgency: McCann, Kuala LumpurBrand: LibresseCountry: MalaysiaIndustry: Feminine hygieneMedia budget (USD): Up to $500kChannels... WARC subscribers can sign in to keep reading Not a subscriber?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
