Senior Journalist at WTR / Formerly @PA @LivEchonews @alzheimerssoc & @NewsAssociates / likes ≠ agreement
Articles by Gemma Bradley
NRF’s general counsel puts collaboration at heart of anti-counterfeiting strategy
4 min read | | ada Images / Shutterstock.com Newly appointed NRF general counsel looks to unite brands, marketplaces and retailers against increasingly organised infringement. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and leading copyright professionals in Copyright 1000, and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Mercado Libre ramps up AI enforcement as IP detections hit 21.6 million
5 min read | | Piotr Swat / Shutterstock.com Mercado Libre’s latest Transparency Report highlights a higher proportion of proactive IP removals, growing membership and enforcement extending beyond the marketplace itself. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and leading copyright professionals in Copyright 1000, and gain limited access to subscriber content.
$23 million Slush Puppie damages decision offers takeaways on licence terminations
5 min read | | seeshooteatrepeat / Shutterstock.com Former Slush Puppie licensee SPL ordered to pay $23 million damages after admitting to creating a forged agreement. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and leading copyright professionals in Copyright 1000, and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Why Mexico’s 0% alcohol boom requires a trademark rethink
6 min read | | Mexico’s booming 0% drinks market is creating new opportunities for brand owners, but expansion can expose unexpected gaps in trademark protection. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and leading copyright professionals in Copyright 1000, and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Starbucks leverages layered IP toolkit to protect iconic global brand
5 min read | | Lifestyle Travel Photo / Shutterstock Starbucks' head of IP explains how the company uses a tiered global portfolio and centralised strategy to prioritise protection and enforcement across 90 markets. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and leading copyright professionals in Copyright 1000, and gain limited access to subscriber content.
Victoria’s Secret v Thomas Pink: can a decade-old coexistence deal survive brand expansion?
7 min read | | Ken Wolter / Shutterstock.com A fresh transatlantic dispute between Victoria’s Secret and Thomas Pink over PINK tests the limits of long-standing trademark coexistence agreements. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
New Balance’s ‘mirror-image N’ clash with Decathlon signals evolution of footwear disputes
5 min read | | anatoliy_gleb / Shutterstock New Balance claims stylised Kiprun “K” becomes an infringing “N” when mirrored across a pair of running shoes. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
One month to go: industry leaders gather in New York for Brand Strategy Summit USA 2026
In one month, New York will host WTR Live’s Brand Strategy Summit USA 2026, bringing together an impressive faculty of brand protection experts, in-house counsel, trademark specialists and policy leaders for two days of practical discussion and strategic insight. The summit’s editorially curated programme combines keynote interviews, masterclasses, panels and lightning talks, all designed to address the issues currently shaping trademark practice, brand protection and adjacent IP issues.
Brazil considers tougher anti-counterfeiting regime as focus shifts to organised crime networks
5 min read | | Valery Evlakhov / Shutterstock Brazil approves interim proposals that would treat counterfeiting as part of wider organised crime in a "significant shift" of approach to IP enforcement. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Hidden AI prompts in court filings raise new litigation risk, expert warns
4 min read | | Courts must prepare systems to spot AI manipulation, expert warns, as litigants are sanctioned for hidden AI prompt injections in US and Brazil. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Eleventh Circuit keyword bidding ruling offers playbook for advertisers, but trademark owners still have avenues for enforcement
5 min read | | Tada Images / Shutterstock Opinion confirming "behind the scenes" keyword bidding is not infringement brings court in line with sister courts, but doesn’t mean enforcement is impossible, expert says. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Arizona judge condemns “lawfare” and awards $3 million in “exceptional” RAW tobacco dispute
4 min read | | AleTanevitch / Shutterstock A tobacco brand was criticised for “scorched-earth litigation” in an Arizona district court during “exceptional” case finding. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Buc-ee’s enforcement strategy may be “pushing the limits of trademark law”, expert warns
6 min read | | Logan Bush / Shutterstock Buc-ee’s expansion of its enforcement efforts beyond its beaver mascot has clear benefits, but may put its marks at risk, expert warns. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Top Gun case highlights urgent need for US Supreme Court guidance on substantial similarity
5 min read | | Stefano Chiacchiarini '74 / Shutterstock A Top Gun franchise copyright dispute highlights the need for the US Supreme Court to resolve a longstanding circuit split that is encouraging forum shopping, argues a local litigation expert. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Jack Daniel’s loss in long-running Bad Spaniels case significantly raises bar for tarnishment claims, experts say
8 min read | | Y.Gq_photo / Shutterstock.com Ninth Circuit rules in favour of VIP in 12-year Bad Spaniels dispute with Jack Daniel’s in decision that raises bar for tarnishment. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Legacy billable hours system fading as trademark clients increasingly demand proof of value, experts say
7 min read | | Andrey_Popov / Shutterstock Trademark clients are pushing back on traditional billing models and expect greater proof of value due to AI, experts say. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Small team, global reach: building a strategic IP function at Grupo AlEn
5 min read | | Daniel Advogados presents the WTR Industry Award to Grupo AlEn How Grupo AlEn’s three-person IP team prioritises innovation across a complex international footprint. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Failed model, nightclub suit highlights evidentiary bar for false endorsement claims
4 min read | | A US court has dismissed claims against a nightclub landlord over the unauthorised use of models’ images, highlighting the challenges of proving commercial injury and contributory liability as influencer-led trademark litigation continues to grow. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
YouTube Shorts creators “turning counterfeiting into lifestyle content”, experts warn
5 min read | | Anti-counterfeiting specialists claim that YouTube’s expanding shopping and affiliate tools are being exploited by counterfeit sellers, while algorithms, influencers and dupe culture make infringement harder to detect and stop. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
WIPO panel brands CREDITGPT complaint a “poster child for RDNH”
6 min read | | WIPO panel brands CREDITGPT complaint a “poster child for RDNH”, and decision comes amid rising RDNH findings and tougher evidentiary standards for bad faith, expert says. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
“Trust nothing, verify everything”: warning for trademark lawyers generating AI filings
6 min read | | Krakenimages.com / Shutterstock A string of recent cases shows US judges are losing patience with lawyers who submit AI-generated fake citations. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Thai government works with Shopee, Unilever; USPTO rolls out enterprise AI tool – IP office update
3 min read | | Shutterstock/Sulastri Sulastri Our latest round-up also includes Brazil’s position marks consultation, Indonesia’s developing National IP Strategy Roadmap, and IP India’s rules for electronic Know Your Counsel compliance. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Temu claims major gains in anti-counterfeiting efforts
4 min read | | Bangla press / Shutterstock The platform’s annual IP report says it now proactively monitors more than 15,000 brands, blocks 80,000 counterfeit-related searches each day and resolves infringement complaints in under 24 hours. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Nike, 7-Eleven sneaker clash highlights evolving nature of colour mark disputes
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Kraft retains 3D Toblerone mark; poet appeals Taylor Swift ruling – news digest
4 min read | | Shutterstock/Taras Vykhopen Four bite-sized IP updates from the week, also featuring GoDaddy’s challenge to India’s privacy-by-default domain registration rules and EasyGroup’s loss against EASY BATHROOMS. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts.
USPTO abandons controversial BOARD OF PEACE applications
3 min read | | The USPTO has abandoned its controversial BOARD OF PEACE applications after months of scrutiny. Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Get news, unique commentary, expert analysis and essential resources from the WTR experts. Subscribe now Copyright © 2026 LBR trading as CentellicCompany Number: 03281866 VAT: GB 160 7529 10 Related Most read 1 2 3 4 5 6 7 8 9 10
Build-A-Bear case highlights difficulties of navigating soured adviser relationships
4 min read | | JHVEPhoto / Shutterstock.com A California decision serves as a reminder that disputes arising from soured adviser relationships can develop into trademark litigation. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Subscribe to unlock unlimited access Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Brazil reform proposals widely commended, but balance between efficiency and protection crucial
5 min read | | Maxim Studio / Shutterstock IP office reform proposals include streamlining unopposed trademark examination and updating industrial designs to include new technologies. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Subscribe to unlock unlimited access Get news, unique commentary, expert analysis and essential resources from the WTR experts.
AI policy watch: need-to-know updates from June 2026
8 min read | | Shutterstock/Sorapop Udomsri This month, US lawmakers introduce the CREATOR Act, Japan releases its IP Strategic Programme for 2026, Ireland publishes its Regulation of AI Bill, and more. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Renault loses INSULFILM fight as Brazil’s top court rejects “common use” genericide claims
5 min read | | Yusia13 / Shutterstock.com Brands cannot rely on widespread consumer use to prove genericide in Brazil, expert says. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Subscribe to unlock unlimited access Get news, unique commentary, expert analysis and essential resources from the WTR experts. Subscribe now Already have access?
Starbucks sues union after negotiations over fair use of branding break down
7 min read | | Christopher Penler / Shutterstock.com Starbucks is sued its union for alleged misuse of its trademarks when making political comments and selling merchandise, after negotiations over permitted use broke down. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Mexican system “far from perfect”, but EU agreement a “positive signal” of continuing improvement
5 min read | | FatihYavuz / Shutterstock A new trade agreement between the EU and Mexico promises enhanced IP protections, but Mexico’s legal system needs stronger implementation to deliver meaningful change, claims a local expert, in this week's Opinion Column. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
UGG design loss muddies dupe debate as jury finds infringement but scraps protection
4 min read | | The invalidation of UGG’s design patent in a dispute against a dupe brand is neither a clear endorsement nor a rejection of dupe culture, an expert says. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Subscribe to unlock unlimited access Get news, unique commentary, expert analysis and essential resources from the WTR experts.
SpaceX telecoms mark; major publishers against WeLib; Asia UDRP complaints up 50% – news digest
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Mexico examiner recruitment drive; IPONZ scam email warning – IP office update
4 min read | | Shutterstock/carlos castilla Our latest round-up also covers cross-government Korean anti-counterfeiting efforts, the Brazilian INPI’s aims to improve office recognition, and the USPTO’s confirmed CIO. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Cox v Sony could make trademark law the “next battleground” on contributory infringement
5 min read | | The narrowing of contributory liability in US copyright law could inspire similar restrictions in trademark law, argues Offit Kurman IP practice group leader Marc Misthal. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Pop Mart hit with BEANIE injunction; TfL roundel limited; MIRACLE-GRO trade dress fail – news digest
6 min read | | Five bite-sized IP updates from the week, also featuring the Kenyan Anti-Counterfeit Authority's response to claims made by a social media influencer, and a major seizure of high-quality fake FIFA World Cup merchandise in Hong Kong. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
IHG Hotels brings $10.7m claim against former licensee over alleged unauthorised CROWNE PLAZA migrant shelter
5 min read | | IHG sues licensee over alleged unauthorised use of CROWNE PLAZA branding during conversion of hotel to migrant centre. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Subscribe to unlock unlimited access Get news, unique commentary, expert analysis and essential resources from the WTR experts. Subscribe now Already have access?
Trader Joe’s targets US distributors in alleged counterfeit tote bag crackdown
5 min read | | Nova irianti / Shutterstock A recent lawsuit filed by Trader Joe’s could offer an example of how targeting US-based distributors of alleged counterfeit goods – rather than overseas manufacturers – can streamline enforcement. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
HOT GIRLS READ backlash; 1,300+ Russian marks in Ukraine; Pattie Gonia v Patagonia – news digest
5 min read | | Five bite-sized IP updates from the week, also featuring an LGBTQ+ travel company responding to a Boy Scouts suit and Corsearch acquiring MF Brands’ case management system. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Tensions rise as USTR steps up Brazil probe into counterfeit, piracy deficiencies
3 min read | | VUTUK DESIGN AND MEDIA / Shutterstock The USTR has proposed responsive action to “longstanding and serious” failures to effectively combat counterfeits and piracy in Brazil, including a 25% tariff on Brazilian goods, and has opened a public consultation process. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
WTR Home News & Analysis Japan approves Copyright Act changes; India trials opposition mediation: legislation and policy watch 6 min read | 01 June 2026 | Victoria Arnold-Rees Gemma Bradley Louise Newstead Joyce Ng Alice Nunwick Victoria Arnold-Rees Gemma
Copyright © 2026 LBR trading as CentellicCompany Number: 03281866 VAT: GB 160 7529 10 Related Most read 1 2 3 4 5 6 7 8 9 10
WTR Home News & Analysis YouTube Shorts win, CNN targets Perplexity, Pfizer defeats Merck – news digest 5 min read | 29 May 2026 | Victoria Arnold-Rees Gemma Bradley Louise Newstead Joyce Ng Alice Nunwick Victoria Arnold-Rees Gemma Bradley Louise Newstead
5 min read | | Five bite-sized IP updates from the week, also featuring rising recognition of the MADE IN BRITAIN mark, and a settled Nike/Converse “Love” dispute. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Subscribe to unlock unlimited access Get news, unique commentary, expert analysis and essential resources from the WTR experts.
WTR Home News & Analysis ‘Va-va-voom’ sexiness argument falls flat as TTAB upholds VAVA refusal 3 min read | 28 May 2026 | Gemma Bradley Gemma Bradley Pamela Au / Shutterstock TTAB finds GRUPPO VAVA likely to be confused with VAVA and rejects “va-va-voom”
3 min read | | TTAB finds GRUPPO VAVA likely to be confused with VAVA and rejects “va-va-voom” connotation argument. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Subscribe to unlock unlimited access Get news, unique commentary, expert analysis and essential resources from the WTR experts. Subscribe now Already have access?
WTR Home News & Analysis The fight against the “growing scourge” of scams is a “trade-off”, USPTO says 7 min read | 28 May 2026 | Gemma Bradley Gemma Bradley Cinefootage Visuals / Shutterstock The USPTO is increasing its use of AI tools to combat rising f
7 min read | | Cinefootage Visuals / Shutterstock The USPTO is increasing its use of AI tools to combat rising fraud rates but a "trade-off" is inevitable, spokesperson says. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Subscribe to unlock unlimited access Get news, unique commentary, expert analysis and essential resources from the WTR experts.
WTR Home News & Analysis IMPI World Cup counterfeit bust; CNIPA image search; Portugal electronic notices – IP office update 4 min read | 27 May 2026 | Gemma Bradley Tim Lince Joyce Ng Gemma Bradley Tim Lince Joyce Ng Shutterstock/Gennady Grechishkin Our
Copyright © 2026 LBR trading as CentellicCompany Number: 03281866 VAT: GB 160 7529 10 Related Most read 1 2 3 4 5 6 7 8 9 10
WTR Home News & Analysis Ecuador elevates bad faith and unfair competition in trademark disputes, signalling major shift 4 min read | 27 May 2026 | Gemma Bradley Gemma Bradley corund / Shutterstock A new resolution from the National Intellectual Property
4 min read | | A new resolution from the National Intellectual Property Service (SENADI) could impact how foreign brand owners approach enforcement in Ecuador. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content. Register now Subscribe to unlock unlimited access Get news, unique commentary, expert analysis and essential resources from the WTR experts.
WTR Home News & Analysis Brazil trademark delays dissatisfaction; Korea overseas design defence; EUIPO Balkan push – IP office update 5 min read | 20 May 2026 | Gemma Bradley Tim Lince Louise Newstead Joyce Ng Alice Nunwick Gemma Bradley Tim Lince Louise
5 min read | | Our latest round-up also covers the EU’s first craft GI registration, Peru’s new AI search tool topping 500,000 visits, and a temporary shutdown of Germany’s e-filing system. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
WTR Home News & Analysis Australian High Court clarifies scope of honest concurrent use defence 8 min read | 22 May 2026 | Gemma Bradley Gemma Bradley Greg Brave / Shutterstock A High Court ruling has provided crucial clarification on the date of assessme
8 min read | | Greg Brave / Shutterstock A High Court ruling has provided crucial clarification on the date of assessment and evidentiary bar for the honest concurrent use defence in Australia. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
WTR Home News & Analysis Brazil trademark delays dissatisfaction; Korea overseas design defence; EUIPO Balkan push – IP office update 5 min read | 20 May 2026 | Gemma Bradley Tim Lince Louise Newstead Joyce Ng Alice Nunwick Gemma Bradley Tim Lince Louise
5 min read | | Our latest round-up also covers the EU’s first craft GI registration, Peru’s new AI search tool topping 500,000 visits, and a temporary shutdown of Germany’s e-filing system. Register for free for limited access Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
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