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Gemma Boothroyd

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As seen in: Forbes, Medium, MSN, MSN Money Canada, Yahoo Life, Business Insider, Color Research & Application, Financial Times, Forbes Advisor UK, Wiley and
Covers:  Finance & Stock Market Psychology Technology Investigations
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Gemma Boothroyd’s Journalist Portfolio

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Women Aren't Bad at Taking Risks, The System Is Just Rigged

Women Aren't Bad at Taking Risks, The System Is Just Rigged

Nonprofit Quarterly — Women typically invest less than men. It's not that they are unwilling. The problem lies in how investing has been portrayed as a high-stakes, alpha game.
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Neuroethics, AI, and Depression

Neuroethics, AI, and Depression

Nonprofit Quarterly — Artificial intelligence won't save racial biases in healthcare, unless we program them to. We need representative data. How do we get there?
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Is Oil & Gas Back in Vogue?

Is Oil & Gas Back in Vogue?

Financial Times — My commentary as a stock market analyst on whether investors are willing to go dirty for higher rewards.
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He Shoots, He Scores Eh?

He Shoots, He Scores Eh?

The Hockey News — The latest research on language and sports suggests that American hockey players adopt accents to sound more ‘Canadian’.
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Investors could be 'duped' by BlackRock's loose ESG labels

Investors could be 'duped' by BlackRock's loose ESG labels

Yahoo Finance UK — I spoke with Yahoo Finance after my investigation research turned up an instance of Blackrock's alleged 'green' investing funds funnelling billions of dollars in oil and gas.
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Replacing iconic provincial park signs blow to Saskatchewan's heritage

Replacing iconic provincial park signs blow to Saskatchewan's heritage

Sask Dispatch — The signs aren't the only cultural and identity markers Saskatchewan has seen replaced with updated versions that feel lifeless and indistinguishable from what can be found in other provinces and cities.
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Uhhhh.... Why Is My Plane Missing Rows?

Uhhhh.... Why Is My Plane Missing Rows?

Fodor's Travel — You could say I was on edge from the moment I boarded this Boeing 737...
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How To Invest In Nuclear Energy

How To Invest In Nuclear Energy

Forbes Advisor UK — My commentary featured in a Forbes Advisor article debating the merits of investing in nuclear energy.
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Superdry Stock Plunges 16% But Neymar And Sustainability May Come To The Rescue

Superdry Stock Plunges 16% But Neymar And Sustainability May Come To The Rescue

Forbes — While the U.K. fashion group is struggling due to protracted store closures resulting from Covid-19 restrictions, a brand reset is underway.
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Can Neymar Save Superdry?

Can Neymar Save Superdry?

Forbes — My commentary in a Forbes piece on whether a soccer superstar can save a dying UK brand.
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Between an Ice Road and a Ring of Fire

Between an Ice Road and a Ring of Fire

The BREAK—DOWN — The Ring of Fire is a social and environmental calamity dressed up as economic necessity. Yet another continuation of Canada's long colonial history.
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