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Welcome to the World of Forever By Kerry Stackpole, FASAE, CAE, PMI CEO/Executive Director What does it cost you to acquire a new customer? We know on average, the cost of acquiring a new customer is about seven times more than keeping an existing customer. The rudimentary calculation is straight up: Customer acquisition costs (CAC) equal total costs of sales and marketing divided by number of new customers. What we don’t always know is the value of each of those new customer acquisitions.
The PMI19 Conference – A Completely New Experience by Nate Kogler, President, PMI Board of Directors; Bradley Corporation During or after you read this article, take a look at the agenda for the PMI19 Conference – Manufacturing Success. You’ll see many topics and sessions you haven’t seen at a PMI Conference before. First off, the Aspiring Leaders’ Program on Nov. 4, the first day, is brand new.
Are You Ready for the Next Level of Disruption? By Kerry Stackpole, FASAE, CAE, PMI CEO/Executive Director How disruptive is disruption? In the manufacturing environment, pre-emptive disruption is now a cornerstone of success in the marketplace. While many longstanding companies grew steadily over decades or centuries, some of the great American companies fell quickly. If someone offered to sell you Netflix for $50 million, would you buy it?
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