Gina Way on Muck Rack

Gina Way

New York
As seen in: LinkedIn, CNN, MSN, MSN Canada, Yahoo Life, MSN UK, Yahoo News Malaysia, Yahoo Singapore, Aol, Cosmopolitan and
Covers:  Beauty, Wellness, and mainly Skin Care
Writer/Editor/Copywriter/Brand Consultant/Professional Skincare Junkie instagram.com/ginaway1/
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Gina Way’s Biography

BRAND CONSULTING, COPY & CONTENT
As a recognized beauty expert with more than 15 years of industry experience, I work with beauty brands to finesse and strengthen their voice, content strategy and messaging across all platforms. I have created original copy and content for beauty brands such Elizabeth Arden, Allergan, MM Skincare and Dove. I specialize in creating branded original content, translating clinical studies and white papers into cohesive and readable copy, and I am adept at creating a compelling, unique brand voice. Essentially, I am a storyteller—a brand script doctor and content creator.

EDITORIAL
I am a writer and editor specializing in beauty, health, and primarily skin care. My work—from beauty features to celebrity interviews—has been featured in Marie Claire, Harper’s Bazaar, O The Oprah Magazine, Martha Stewart Living, Real Simple, and Cosmopolitan, among many others. I also write digital content for The Cut, Violet Grey, Refinery 29, Vogue, Real Self, & Oprah Daily.

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