The fifth Africa Youth in Tourism Innovation Challenge (AYTIC) concluded at the Africa Tourism Leadership Forum & Awards 2023 in Gaborone, Botswana, last week, with Gloria Kisilu taking home the ultimate prize for her product The Shaba. The Shaba in Kenya is a social impact design brand that works closely with rural communities to make handcrafted sisal bags, ultimately connecting them to potential buyers such as hotels, lodges, and souvenir shops through its digital platform.