Every year, Pitti Fragranze in Florence gathers numerous brands from artistic perfumery, perfumers, people from the industry, distributors, and stores, as well as journalists eager to interact and learn new things in the perfume world. We eagerly await meetings, trying the latest fragrances and falling in love with some old ones that we may have accidentally skipped to try; we collaborate with brands to provide timely, exclusive information that we are happy to share with our audience.
