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Articles by Gordon Wright
Road Runner Sports Taps Leading Active Lifestyle Agency OutsidePR as
Fitness retailer joins forces with OutsidePR to ramp up visibility and help you Run Like A Pro SAUSALITO, Calif. (November 19, 2024) /OUTDOOR SPORTSWIRE/ – OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent the running retailer Road Runner Sports. A trailblazing family business that has become the world’s largest running and walking store, Road Runner Sports is committed to inspire every individual to get moving, stay active and live healthy.
Premium Swiss Performance Brand X-BIONIC® Takes Grip on North America
Olympians, Industry Veterans and Key Partnerships Signal Strong Positioning for Performance Brand Denver, CO. (October 22, 2024) /OUTDOOR SPORTSWIRE/ – Swiss-engineered apparel and gear brand, X-BIONIC®, an innovative leader in high-performance athletic-wear, is excited to announce its official launch into North America, with a commitment to superior quality and cutting-edge technology.
BUFF® Partners with Protect Our Winters and Artist Kate Zessel to Champion Climate Action
Collaboration capsule marks seven years of partnership in supporting POW Santa Rosa, CA (October 16, 2024) /OUTDOOR SPORTSWIRE/ – BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, is thrilled to announce its 7th year of collaboration partnership with Protect Our Winters (POW), a movement empowering outdoor lovers to become climate champions.
Wild Rye Breaks Into Winter Mid-Layers Introducing a Synthetic Down Collection and Cold Weather Technical Pant
Women-led Wild Rye continues to expand its performance and lifestyle offerings, crafted with sustainable, PFAS-free fabrics and a seasonal color and graphics refresh Sun Valley, ID (September 24, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, launches its fall-winter 2024-25 collection, unveiling the brand’s first-ever synthetic down pieces, the Payette Collection, and a new technical pant for cold...
Oiselle Becomes Inaugural Athletic Apparel Sponsor
Progressive women’s run brand partners for inaugural track event aimed at creating equitable experience for women Seattle, Wash. (August 21, 2024) /OUTDOOR SPORTSWIRE/ – Innovative women’s running brand, Oiselle, today announced they are the inaugural athletic apparel sponsor for ATHLOS, the track invitational created by entrepreneur and investor Alexis Ohanian.
Teva Introduces Aventrail, The Brand’s Most Innovative Trail Running Sandal
Aventrail delivers an entirely new sensation of freedom while running and adventuring outdoors. GOLETA, Calif., (June 26, 2024) /OUTDOOR SPORTSWIRE/ – Teva®, a division of Deckers Brands (NYSE: DECK), is continuing to push the boundaries in performance footwear, introducing the first-of-its-kind, trail running sandal built for an uninhibited run experience.
Sun Valley Resort Named Host of Audi FIS Ski World Cup Finals
Pending final FIS council approval in September 2024, Sun Valley Resort looks to host the world’s top alpine ski competitors at the first-ever Stifel Sun Valley Finals Sun Valley, ID (June 5, 2024)/OUTDOOR SPORTSWIRE/ – Sun Valley Resort is proud to be named on the FIS Alpine Calendar as host of the Audi FIS Ski World Cup Final in Sun Valley, March 22-27, 2025. The event is still subject to FIS ratification in September 2024 and will not be officially confirmed until then.
Teva Partners with FP Movement on a Limited Edition Outdoor Footwear Collection
Goleta, California (May 14, 2024) /OUTDOOR SPORTSWIRE/ – Teva®, heritage footwear brand and a division of Deckers Brands (NYSE: DECK), is excited to announce a limited-edition summer adventure kit with FP Movement, Free People’s renowned activewear brand, launching this May. The collaboration will include a new take on Teva’s iconic styles, the FP Movement Grandview GTX hiking boot and FP Movement Terra Fi 5 sandal.
Wild Rye Grows Its Team with Four New Strategic Hires
Bolstering its marketing and design teams, women-led Wild Rye continues its commitment to thoughtful growth within the North American market Sun Valley, ID (May 14, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor and active lifestyle apparel brand for and by women, is excited to announce four new additions to the brand’s quickly growing team, including a fractional marketing director, product development associate, eCommerce and digital merchandising manager, and customer...
Cotopaxi Hires First Combined CFO and COO
Lindsay Shumlas Joins as Dynamic Leader to BCorp Brand; Cotopaxi Partner Stephan Jacob Assumes Strategic Growth Role Salt Lake City, UT. April 18, 2024/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, welcomes Lindsay Shumlas to the team, in a first for the company combined CFO and COO role.
BUFF® Joins 1% For The Planet with Bestselling CoolNet UV®
As a commitment to a healthier future, 1% of CoolNet UV® sales will be donated directly to environmental organizations through the global network SANTA ROSA, California (April 11, 2024)/OUTDOOR SPORTSWIRE/ – BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, announces its continued commitment to the environment by joining 1% For The Planet with one of its most loved product, CoolNet UV®.
King Oscar to Showcase Premium Products
San Diego, Calif. (April, 2023)/OUTDOOR SPORTSWIRE/ – King Oscar, the legendary Norwegian seafood producer, is set to make waves at the Norwegian Seafood Council’s upcoming Norwegian Seafood Summit in San Francisco and Seattle.
Wild Rye Advocates for Women’s Rights
With the election year ahead, women-led Wild Rye furthers its commitment to fight for reproductive healthcare rights Sun Valley, ID (April 9, 2024)/OUTDOOR SPORTSWIRE/ – –Wild Rye, the premiere outdoor and active lifestyle apparel brand for and by women, announces the limited release of the brand’s fourth benefit tee, “Ride Fast, Raise Hell.” It is a pivotal time for women fighting for their right to make decisions about their own bodies and futures, and through this benefit tee, Wild Rye...
Wild Rye Announces Pro Team and New Industry Partnerships
Women-led Wild Rye welcomes its most robust athlete roster yet, representing the brand’s mission of holistically supporting women in their outdoor pursuits and beyond Sun Valley, ID (March 28, 2024) /OUTDOOR SPORTSWIRE/ –Wild Rye, the premiere active lifestyle apparel brand designed for and by women adventurers, announces their 2024 Pro Team, composed of 16 accomplished skiers, cyclists, and hard-working individuals who excel not just in their sport, but in their roles as friends, mothers, ER...
CamelBak® Delivers Icy Cold Refreshment for Hot Days on the Bike
The best-selling Podium line of water bottles expands to include all-new vacuum-insulated models, available in stainless steel and titanium PETALUMA, Calif. (March 25, 2024) OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today the launch of the Podium Steel and Podium Titanium vacuum-insulated bike water bottle collection.
Questival is Back, Now on College Campuses
Cotopaxi’s 24-hour adventure race focuses on encouraging students to do good Salt Lake City, UT. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is announcing the return of Questival: a 24-hour adventure race where teams of up to 6 students will complete challenges and create memories for a lifetime.
The Running Industry Diversity Coalition (RIDC) Launches First Ever “RUN THE BLOCK” Grant Program To Expand Ownership in the Running Industry
The awardee will be granted $200,000 to open a retail running store and a mentorship team to support them along the way.
BUFF® Releases NEW National Parks Collection
A nostalgic, artist-designed collection of CoolNet UV® neckwear featuring popular National Parks SANTA ROSA, California (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – BUFF, a world leader in headwear and neckwear for outdoor enthusiasts, announces its new National Parks Collection, designed by Northwest based artist Gretchen Leggitt. The collection features seven custom CoolNet UV neck tubes with artwork of Zion, Yosemite, Rocky Mountain, Glacier, Grand Teton, Grand Canyon and Yellowstone National Parks.
The National Forest Foundation and USDA Forest Service
Built on the Foundations of Education and Understanding Provided by Tribal Nations Missoula, MT. (February 26, 2024)/OUTDOOR SPORTSWIRE/ – The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of the 193-million-acre National Forest System, and USDA Forest Service announced today the “Nature Connects Us” outreach campaign which sparks awakening and strengthening of all peoples’ connection to national forests and grasslands.
Strava and Fi Partner to Launch a first-of-its-kind Integration
Fi Smart Collar members will now have the ability to integrate their dog’s activity metrics and share with their community on Strava SAN FRANCISCO – February 22, 2024/OUTDOOR SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with Fi, the connected dog collar and health platform.
Cotopaxi Introduces Más Vida Resale Program
Giving Good Gear More Life Salt Lake City, UT. (February 22, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is proud to expand their gear trade-in program with the introduction of Más Vida, the brand’s new resale program in partnership with Trove and Tersus Solutions, encouraging consumers not only to trade-in but also to buy used gear and apparel.
CamelBak® Sets a New Standard For Safety
The integration of RECCO® technology makes the all-new Apex™ Pro run vest a first-of-its-kind, providing runners with a layer of safety in remote environments PETALUMA, Calif. (Feb. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today the launch of a first-of-its-kind innovation in the outdoor running category, the Apex™ Pro run vest.
National Forest Foundation (NFF) President & CEO, Mary Mitsos to trans
The NFF Board will commence a search for its next CEO as it continues to invest more into Forest Service lands than any other nonprofit organization. Missoula, MT., Feb. 21, 2023 /OUTDOOR SPORTSWIRE/ – Today, the National Forest Foundation (NFF), the only congressionally chartered non-profit for the United States Forest Service (USFS), announced that its President and CEO, Mary Mitsos, will step down from her role as the organization embarks on its next phase of growth.
Fjällräven, Teva and Breeo Join OutsidePR
Flagship brands in the outdoor and active lifestyle spaces seek strategic support and growth opportunities through leading boutique agency Sausalito, Calif., (February 20, 2024)/OUTDOOR SPORTSWIRE/ – This month marks a significant milestone as OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, proudly announces strategic partnerships with leading active lifestyle brands, Fjällräven, Teva, and Breeo to provide comprehensive public relations support.
Breeo Launches Live-Fire Pizza Oven on National Pizza Day
The original smokeless fire fit brand gets a slice of the action with its newest live-fire cooking innovation LANCASTER, Pa. (Feb. 9, 2024)/OUTDOOR SPORTSWIRE/ – Breeo®, the original made-in-United States smokeless fire pit brand, offering lifestyle-centric outdoor warmth and live-fire cooking solutions, today announces its newest innovation for wood-fired pizza aficiona-doughs, the Breeo Live-Fire Pizza Oven.
DECATHLON UNVEILS A CUTTING-EDGE IMMERSIVE EXPERIENCE ON APPLE VISION
SAN FRANCISCO, CALIF. (February, 1 2024)/OUTDOOR SPORTSWIRE/ – Committed to offering a state-of-the-art experience to its customers, DECATHLON, the world’s largest sporting goods retailer, is launching a brand new immersive shopping app for Apple Vision Pro, which will be available on February 2nd in the United States.
Sun Valley Resort To Host 2024 Toyota U.S. Alpine Championships Presented by Stifel
For the Second Year in a Row, Historic Resort Welcomes Top Athletes Vying for Position on US National Team Sun Valley, ID (Jan. 23, 2024) /OUTDOOR SPORTSWIRE/ – Sun Valley Resort is proud to host the Toyota U.S. Alpine Championships presented by Stifel for the second year in a row, kicking off March 20, 2024. The alpine racing event, which runs March 20-24, welcomes elite Stifel U.S. Alpine Ski Team athletes and next-generation ski racers and is the final elite competition of the season.
CamelBak® Partners with Rich Roll
The all-new fully leak-proof Thrive™Series provides an ideal companion for athletes and everyday users to stay hydrated and thrive for life on the move PETALUMA, Calif. (Jan. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today a partnership with health and wellness advocate, Rich Roll, and teases the launch of its all-new vacuum-insulated drinkware collection in the Thrive™ Series of leak-proof tumblers and mugs.
King Oscar USA Launches All-New Salmon Product Line
Leader in Global Seafood Introduces Three Tinned Salmon Offerings San Diego, Calif. (January 15, 2024) /OUTDOOR SPORTSWIRE/ – King Oscar, the legendary Norwegian seafood producer, is proud to announce the launch of a new line of Skinless & Boneless Atlantic Salmon in Extra Virgin Olive Oil in the US. “As a premium brand, our all-new salmon lineup elevates the category beyond anything consumers have seen,” said King Oscar USA president, John Engle.
Cotopaxi, Official Sustaining Sponsor
Connecting Storytellers and Community to See the World and Make it Better Salt Lake City, UT.
OutsidePR Partners With Four Organizations for Justice, Equity, Diversity and Inclusion Work
The Kwek Society, Varlo Sports, The L. A.
Paleblue to Debut in REI Retailers Nationwide
USB-C Rechargeable Li-ion batteries set to launch in 35 key REI retailers Park City, UTAH (December, 2023)/OUTDOOR SPORTSWIRE/ – Paleblue, the Park City-based startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, announced a partnership with REI today. The partnership will see Paleblue’s industry-leading rechargeable batteries and solar chargers available for purchase in 35 REI stores across the country.
GOES Health and Recreate Responsibly Partner to Save Lives
GOES’ new feature, PrecisionAlert now contains Recreate Responsibly Protocols, an Innovation in Recreation San Francisco, Calif., (Nov 27, 2023)/OUTDOOR SPORTSWIRE/ – GOES Health, the award winning outdoor health and safety platform, is delighted to announce its partnership with Recreate Responsibly, the coalition working to inform people on how to safely and responsibly recreate outdoors.
Vans Skates Past Summary Judgment Challenge To The Validity Of Its Shoe Trade Dress
Shoes come in many shapes and styles—running shoes, dress shoes, work boots, high heels, and (relevant here) skate shoes, to name a few. The designs of these shoes are virtually limitless, and if a shoe has a sufficiently distinctive and unique design, that design may qualify for trade dress protection.
Women-Led Wednesday Initiative Urges Consumers to Shop Intentionally This Sales Season, Supporting Women-Owned Businesses
Sixth installment of purpose-driven commerce holiday brings awareness to women+ Sun Valley, ID (Nov. 15, 2023) – Women-Led Wednesday, the annual purpose-driven holiday that encourages consumers to shop women-led businesses leading up to popular e-commerce holidays like Black Friday and Cyber Monday, returns this year on Nov. 22, 2023.
Athletic Brewing Company Donates $1.6 Million
Grant awards will help cover funding gaps for over 200 nonprofit projects nationwide MILFORD, Conn. and SAN DIEGO (November 13, 2023)/OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, America’s largest non-alcoholic brewery, today announced that over 200 recipients have received more than $1.6 million as part of its Two For The Trails grant program in 2023.
No Reception Club Releases New Weekender Family Travel Bag
The Hideaway Carry-On Duffel joins No Reception Club’s catalog of award-winning products in time for holiday travel San Francisco, Calif. (November 2, 2023) /OUTDOOR SPORTSWIRE/ – Award-winning family travel brand, No Reception Club, today launched their newest product, The Hideaway Duffel.
Cotopaxi and Headspace Create a Mindfulness Collaboration
Limited-edition collab celebrates interconnectedness of mindfulness and the outdoors Salt Lake City, UT. (November 2, 2023)/OUTDOOR SPORTSWIRE/ – Impact driven adventure brand, Cotopaxi, is partnering with Headspace, the provider of the world’s most accessible, comprehensive mental health platform, to bring a limited-edition collaboration to customers, encouraging them to discover the interconnectedness of mindfulness and the outdoors.
Athletic Brewing Honors Heroes on Veterans Day with Ready Front IP
For fourth consecutive year, Athletic Brewing will donate 100% of profits from limited-time brew MILFORD, Conn. and SAN DIEGO (November 2, 2023) /OUTDOOR SPORTSWIRE/ – Athletic Brewing Company, the largest non-alcoholic brewery in America, today announced the re-release of Ready Front IPA, a limited-time offering created to celebrate veterans.
KOO Eyewear Launches New Hybrid ENERGIA Snow Goggles
Chiuduno, BG, ITALY. (October 31st, 2023) /OUTDOOR SPORTSWIRE/ – The premium Italian Eyewear brand, KOO Eyewear, announced the official launch of a ground-breaking new snow goggle that significantly enhances clarity and optical precision: the ENERGIA Goggles. Equipped with a first-of-a-kind hybrid lens shape that combines cylindrical and toric lenses, the ENERGIA snow goggles are the newest winter essential from KOO Eyewear.
Cotopaxi Partners With New Story
Funding through the Cotopaxi Foundation supports safe and accessible housing in Latin America Salt Lake City, UT. (October 30, 2023)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ adventure brand, Cotopaxi welcomes their newest impact partner New Story, a nonprofit pioneering solutions for families without adequate housing.
DECKED Reveals Next-Generation of Drawer Systems
Complete redesign of award-winning truck bed storage system provides optimized storage and gear management for outdoor adventurers Ketchum, ID (Oct. 24, 2023)/OUTDOOR SPORTSWIRE/ – DECKED, manufacturer of premium, American-made storage and organization systems for mid to full-sized pickup trucks, unveils its second generation of drawer systems nearly a decade after transforming the disorganized chaos of truck beds with its first award-winning solutions in 2014.
GOES Health Launches PrecisionAlert
Redefining outdoor safety with precision forecasts, location-based health risk alerts, and an enriched wilderness medicine library San Francisco, Calif., (October 18, 2023) /OUTDOOR SPORTSWIRE/ – GOES Health, the award-winning outdoor health app, unveils its PrecisionAlert Update today, empowering outdoor enthusiasts with vital information.
Mountain Hardwear Names Parallel 45 Sales
With a focus on socially and environmentally responsible specialty retailers, the Parallel 45 sales team will help grow Mountain Hardwear's presence in the Midwest region Richmond, Calif. (Oct 17, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, announces its partnership with Parallel 45 Sales to represent the brand across the Midwest territory.
Wild Rye Partners With METHOD Outdoor Collective
With a focus on speciality outdoor and active lifestyle brands, METHOD will help grow Wild Rye’s presence in the North American market Sun Valley, ID (Oct. 17, 2023) /OUTDOOR SPORTSWIRE/ –Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, is excited to announce its partnership with METHOD Outdoor Collective, a full-service go-to-market sales agency based in Burlington, Vermont.
CamelBak® and Protect Our Winters® Unveil Limited Edition Winter Capsule Collection
The limited run of CamelBak hydration products features unique artwork inspired by epic landscapes and the conscious interaction of outdoor play and sustainable exploration PETALUMA, Calif.
Mammut North America Bolsters Sales Team, Adds Four New Regions and Welcomes New Sales Director
Leading mountain safety brand invests in expansive regional representa Williston, VT (Oct. 5, 2023) /OUTDOOR SPORTSWIRE/ – Mammut, premiere mountain safety and outdoor brand is pleased to welcome Vanessa Block as the new Sales Director, bringing her decades of experience in sales strategy and management to lead Mammut’s aggressive next phase of growth.
Mountain Hardwear Releases Reissue Capsule
Taking its most iconic designs and making them new again, Reissue emulates Mountain Hardwear’s throwback style with today’s technology and sustainable fabrics Richmond, Calif. (Oct. 3, 2023) /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and outdoor athletes, is celebrating its 30-year anniversary by throwing it back to 1993 when the brand’s distinct, functional style was born–introducing the Reissue capsule.
Wild Rye Expands Lifestyle Collection With New Fleece Kit
“Sweater Weather” takes on new meaning with fresh prints and patterns for active women+ Sun Valley, ID (Sept. 26, 2023)/OUTDOOR SPORTSWIRE/ –Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover and Jogger, the ultimate comfort-forward lifestyle kit.
Smalo Launches the First AI-Powered Smart E-Bike
Enter a new era of cycling with fully automatic riding experience and seamless bike connectivity service Mountain View, CA September 20, 2023 /OUTDOOR SPORTSWIRE/ – Smalo E-Bikes, a new brand of electric bikes designed by leading builder BESV, debuts in the United States beginning September 25, 2023. The two models showcase sleek, gorgeous styling with ground-breaking technologic functioning powered by artificial intelligence to make cycling more accessible and smarter than ever before.
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