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Articles by Gordon Wright
Unlocking millions in efficiency: How automating simple business processes transforms the construction industry
View more insights Agility Unlock the full potential of your construction business with tools designed to boost efficiency and profitability. By using tools you may already have, you can automate processes can transform your operations and stay ahead of the competition.
Adrian Josef Margelist Appointed CEO of JET SET
Swiss Mountain Luxury Brand Taps Ground-Breaking Creative and Brand Expert to Take the Helm St. Moritz, Switzerland (December 10, 2024) /OUTDOOR SPORTSWIRE/ – JET SET, the premier luxury mountain apparel brand, is proud to announce the appointment of Adrian J. Margelist as its new Chief Executive Officer, effective January 1, 2025.
BUFF® Partners with Jackson Hole Mountain Resort
Custom designed neckwear, product vending machines and a VIP trip giveaway SANTA ROSA, California (December 4th, 2024) /OUTDOOR SPORTSWIRE/ – BUFF®, certified B Corporation and world leader in headwear and neckwear for outdoor enthusiasts, announces a partnership with Jackson Hole Mountain Resort (JHMR).
Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26
Honoring their snowsport roots, the women-led brand unveils its first outerwear collection designed for hard-charging skiers and riders Sun Valley, ID (Dec. 4, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation.
Laura Beachy Joins Thermore as Vice President of Global Marketing and Communications
Thermore prepares for next phase of growth into the end-consumer market Milan, Italy (December 3, 2024) /OUTDOOR SPORTSWIRE/ — Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014.
GORE-TEX Outerwear On Demand Clothing Rental Program Increases Access For Consumers Through Expansion to New Resort and Retail Partners
The premium snowsports garment rental program provides more people a great day on the slopes with top-quality GORE-TEX Rental Garments ELKTON, MD. (November 20, 2024) /OUTDOOR SPORTSWIRE/ – W. L.
Shop Women-Led Wednesday To Support Women In Business This Spending Se
Annual ecommerce holiday encourages consumers to harness their purchasing power to create a more gender-balanced economic landscape Sun Valley, ID (Nov. 7, 2024) /OUTDOOR SPORTSWIRE/ – Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday.
Injinji introduces new Over The Calf toesock for fall and winter running
Injinji adds the Snow Over The Calf toesock to its core lineup SAN DIEGO, Calif. (October 29, 2024) /OUTDOOR SPORTSWIRE/— Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of its new Snow Over The Calf (Snow OTC) toesock – uniquely engineered for runners training in colder temperatures and an expansion of the Over The Calf line.
Olympic Champion Marco Odermatt invests in a future together with X-BIONIC
X-BIONIC athlete and investor Marco Odermatt and CEO Max Lenk /OUTDOOR SPORTSWIRE/ – X-BIONIC, the Swiss premium performance sports brand, has been synonymous with cutting-edge materials and patented technologies for over 25 years. Under the new leadership of CEO Maximilian Lenk, the team is dedicated to develop X-BIONIC into a globally leading name for running, cycling, and winter sports.
Sun Valley Resort Welcomes Guests Back for 2024-25 Season
Sun Valley’s 89th Season Boasts Seattle Ridge Upgrades and World Cup Excitement Sun Valley, ID (Oct. 9, 2024) /OUTDOOR SPORTSWIRE/ – Sun Valley Resort, North America’s first destination ski resort, established in 1936, looks forward to welcoming guests back for its 89th winter season which commences on Thanksgiving Day, Thursday, November 28, 2024.
Thermore presents Invisiloft
Milan, September 30th, 2024 /OUTDOOR SPORTSWIRE/ – Thermore Group, which has been innovating in the apparel insulation-alternative sector for 50 years, announces the launch of Invisiloft®, the revolutionary slim insulation that combines exceptional warmth with unprecedented thinness. Invisiloft® has been designed to offer extraordinary insulating capacity while minimizing bulk, a feature that marks a significant step forward in the design of technical garments.
Sun Valley Resort Receives Final FIS Ratification, Officially Named Host of Audi FIS Ski World Cup Finals
World’s top 25 male and female alpine athletes set to compete at the first-ever Stifel Sun Valley Finals, including slalom, giant slalom, super-G and downhill disciplines Sun Valley, ID (September 27, 2024) /OUTDOOR SPORTSWIRE/ – Sun Valley Resort has officially been named host of the Audi FIS Ski World Cup Finals, March 22-27, 2025, including all four disciplines for men and women.
Cotopaxi Unites With Groundbreaking Musical Artists Danny Ocean And Tierra Whack In ‘Music For Good’ Campaign
A Partnership Aimed at Cultural Impact, Social Good, and Power of Music September 26, 2024 (Salt Lake City, UT) /OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand Cotopaxi is thrilled to announce its official partnership with purpose-driven musical prodigies: Venezuelan singer-songwriter Danny Ocean and Philadelphia rapper and singer Tierra Whack as part of the brand’s ‘Music For Good’ campaign.
Join Women-Led Wednesday Initiative to Drive Change and Uplift Women In Business
Annual ecommerce holiday invites businesses to join its community of women-led brands to help power the movement and level the playing field for women entrepreneurs Sun Valley, ID (Sep 26, 2024) /OUTDOOR SPORTSWIRE/ – Women-Led Wednesday, the annual purpose-driven holiday that urges the public to shop women-led businesses, returns for the seventh year, calling on consumers to be mindful of their purchasing power leading up to popular eCommerce holidays like Black Friday and Cyber Monday.
X-BIONIC® Strides Into The North American Market
Premium Swiss Performance-wear Brand Introduces Decades Long Expertise in Science-Based Gear Denver, CO. /OUTDOOR SPORTSWIRE/ – Swiss-engineered, science-based performance apparel brand, X-BIONIC®, is proud to announce its launch into North America, alongside the debut of their first ever footwear offering; the TerraSkin trail system. X-Bionic is centralized in the advanced innovation hub of Zurich, Switzerland, under the leadership of Max Lenk, CEO.
Fjällräven Launches Resale Marketplace to Extend Product Lifespans and Reduce Waste
Archive Powers Fjällräven Pre-Loved, the Swedish Brand’s New Peer-to-Peer U.S. Site for Buying and Selling Second Hand Apparel, Bags and Gear Louisville, CO. (September 23, 2024) /OUTDOOR SPORTSWIRE/ – Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and gear.
Cotopaxi and Intrepid Travel Unite
BCorp trailblazers come together to spark inspiring journeys, deep cultural connections, and an Explore for Good mindset. Salt Lake City, UT.
The North Face Launches New Brand Anthem “We Play Different”
The new campaign is a declaration of why the iconic outdoor brand exists and a celebration of its rebellious spirit. “We didn’t become The North Face playing by the rules. We Play Different Denver, CO – September 10, 2024 /OUTDOOR SPORTSWIRE/ – The North Face premieres its “We Play Different” anthem and brand campaign today which is a celebration of the brand’s fearless spirit and core values.
Teva Launches Fall 2024 Collection
New styles designed for cold weather adventures offer exceptional fit and comfort both on and off the trail GOLETA, Calif., (September 3, 2024)/OUTDOOR SPORTSWIRE/ – Teva®, a division of Deckers Brands (NYSE: DECK), announces the arrival of its Fall 2024 launch introducing new functional performance and lifestyle products, rounding out the brand’s collection of year-round footwear designed for outdoor adventure.
The North Face Taps OutsidePR
Legacy outdoor brand aligns with leading active lifestyle and outdoor agency for strategic endemic support Sausalito, Calif., (Aug. 19, 2024)/OUTDOOR SPORTSWIRE/ – OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, is proud to announce its partnership with the storied outdoor equipment brand, The North Face.
OutsidePR Expands to Australian & New Zealand Markets
Leading outdoor and active lifestyle PR agency taps Michelle Bates to head up Australia/New Zealand operations Sausalito, Calif. (August 8, 2024) /OUTDOOR SPORTSWIRE/ – OutsidePR (OPR), North America’s leading boutique active lifestyle and outdoor public relations agency, is proud to announce its expansion to the Australian market.
Cotopaxi Releases New Allpa Travel Packs
Made with 100% recycled fabrics, these packs support Cotopaxi’s mission of sustainability Salt Lake City, UT. (August 1, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is excited to announce the release of their new Allpa Travel Packs.
It’s a Spanish Cinderella Story in San Francisco
Four major titles in a super Sunday of sport for the Spanish, as Spain secure $2Million in prize money by taking the SailGP Grand Final in San Francisco SAN FRANCISCO, CALIFORNIA /OUTDOOR SPORTSWIRE/ – They say things come in threes, but for Spain it’s four from four, as Los Gallos snatch their first SailGP Championship title, adding to major wins in the Euro 2024 Championship final, the Wimbledon final, and LIV Golf on a Sunday of sport the Spanish won’t soon forget.
Decathlon Launches Decathlon Pulse
A fully-owned subsidiary of DECATHLON to explore new frontiers and drive additional long-term growth. An ambition to invest and partner with forward-thinking businesses and brands to accelerate and lead the change within the industry. Franck Vigo appointed Chief Executive Officer of DECATHLON PULSE, Barbara Martin Coppola, DECATHLON’s Global CEO, will serve as Chairwoman.
Cotopaxi and the International Rescue Committee
Live Mural Art Installation at SLC’s World Refugee Day to reflect impact on the global community of displaced peoples Salt Lake City, UT. June 18, 2024/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, and one of its Cotopaxi Foundation partners, International Rescue Committee (IRC), are teaming up for World Refugee Day, a global day of recognition honoring displaced people who have been forced to flee their homes.
SailGP Season 4 Grand Final in San Francisco
The ultimate battle will unfold over two days of racing (July 13 - 14) on San Francisco Bay, with the global league crowning the winner in one final USD $2 million race. Media accreditation is open, with all ticket categories on sale now. SAN FRANCISCO, CALIF. /OUTDOOR SPORTSWIRE/ – Just one month remains until SailGP – the most exciting racing on water – returns to San Francisco Bay for the Season 4 Grand Final on July 13 – 14.
Permasteel Celebrates 20th Anniversary
Consumer Favorite Patio and Outdoor Brand Continues to Impress in Second Decade of Work Pomona, Calif. (June 11, 2024) /OUTDOOR SPORTSWIRE/ – Permasteel, a leading innovator in outdoor living products, celebrates 20 years of serving outdoorists and patio enthusiasts this week. Staff, fans and community members gathered to honor the brand’s legacy and look toward the future.
GOES Health App Named 2024 ISPO Award Winner
Receiving the international seal of quality from the leading global sports platform ISPO San Francisco, Calif., (June 4, 2024) /OUTDOOR SPORTSWIRE/ – GOES Health, the outdoor industry leading and original health and safety app created by wilderness medicine experts, is thrilled to announce it is a winner of the 2024 ISPO Award. GOES provides access to vital wilderness medical information and support for users to make informed decisions in the backcountry.
Teva Partners with FP Movement on a Limited Edition Outdoor Footwear Collection
Goleta, California (May 14, 2024) /OUTDOOR SPORTSWIRE/ – Teva®, heritage footwear brand and a division of Deckers Brands (NYSE: DECK), is excited to announce a limited-edition summer adventure kit with FP Movement, Free People’s renowned activewear brand, launching this May. The collaboration will include a new take on Teva’s iconic styles, the FP Movement Grandview GTX hiking boot and FP Movement Terra Fi 5 sandal.
BUFF® Partners with Surfrider Foundation on New Collection
Ocean-inspired collection made by artist Gemma Lessinger will support Surfrider’s mission to protect the world’s ocean, waves, and beaches for all people by donating 10% of sales SANTA ROSA, California (May 7, 2024)/OUTDOOR SPORTSWIRE/ – BUFF®, a world leader in headwear and neckwear for outdoor enthusiasts, announces its new collection with Surfrider Foundation and Surfrider Foundation Europe.
Permasteel® Launches All-New Kenmore® 2-Burner Portable Tabletop Retro Gas Grill
Award-Winning Outdoor Living Brand’s Retro Grill Is New for Spring 2024 Pomona, Calif. (April 30, 2024) /OUTDOOR SPORTSWIRE/- Permasteel, a leading innovator in outdoor living products and authorized licensee for Kenmore Gas Grills, proudly announces the launch of their all-new Kenmore 2-Burner Portable Tabletop Retro Gas Grill for spring 2024. The retro-style grill represents Permasteel’s commitment to high-quality, durable, cutting-edge design with exceptional functionality and aesthetics.
Lindsey Vonn joins the United States SailGP Team board of directors
NEW YORK, April 29, 2024 /OUTDOOR SPORTSWIRE/ – The United States SailGP Team is pleased to announce that Lindsey Vonn — three-time Olympic medalist, eight-time world championship medalist, alpine skier, philanthropist and entrepreneur— has joined the United States SailGP Team as a member of the board of directors.
King Oscar and His Royal Highness the Crown Prince Haakon of Norway Work to Improve the Norwegian Seafood Industry
Norwegian Seafood Summit Brings Together Key Stakeholders to Discuss Sustainability and the Future of the Norwegian Seafood Industry San Diego, Calif. (April 17, 2024) /OUTDOOR SPORTSWIRE/ – King Oscar, the legendary Norwegian seafood producer, attended the Norwegian Seafood Summit in San Francisco this week, and worked alongside other industry stakeholders to improve the seafood industry.
Cotopaxi Releases 2023 Impact Report
BCorp Purpose-Driven Brand Continues Commitment to Social and Environmental Responsibility Salt Lake City, UT. (April 16, 2024) /OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi, today releases its annual impact report, sharing outlooks and reporting on their progress in sustainability, circularity, philanthropic giving, diversity equity and inclusion, as well as supply chain and human rights data from the 2023 calendar year.
Cotopaxi Welcomes OneGoal as Newest Impact Partner
The US-based partnership works toward eliminating the “opportunity gap” so all students can realize postsecondary success Salt Lake City, UT. (March 19, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi has been a leader in humanitarian work since its inception in 2014, and 2024 welcomes the addition of the newest Cotopaxi Foundation impact partner, OneGoal, achieving global poverty-alleviation through strategic and sustainable partnerships.
SailGP returns to San Francisco
Tickets now on sale for season-deciding championship on July 13-14, 2024 SAN FRANCISCO – March 19, 2024 /OUTDOOR SPORTSWIRE/ – Tickets for the SailGP Season 4 Grand Final in San Francisco are now on sale, giving fans the opportunity to once again experience the high-adrenaline conclusion to the SailGP Season 4 Championship on San Francisco Bay on July 13-14.
Thermore Introduces Freedom Stretch Insulation
Sustainable Performance for The Boldest of Movement MILAN, Italy, March 18, 2024 /OUTDOOR SPORTSWIRE/ – The Thermore group today announced the debut of its most dynamic stretch insulation in its five decades of innovation: Freedom.
Wild Rye Launches Spring 2024 Collection Featuring New Gravel Kit, Versatile Outerwear, and Technical Maternity Apparel
Women-led Wild Rye debuts new product categories so women+ can go boldly forward on more adventures, in clothes that look as good as they feel Sun Valley, ID (March 4, 2024) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere active lifestyle apparel brand designed for and by women+ adventurers, unveils its Spring 2024 collection offering new styles for more activities and more body types.
Afuera Productions Launches Crowdfunding Campaign for Second OUTLIER Film
Support production of next episode in the groundbreaking OUTLIER Film Series by streaming OUTLIER: TRUST DENVER, CO. /OUTDOOR SPORTSWIRE/ – Latina-founded production company, Afuera Productions, is announcing the release of OUTLIER: TRUST to support crowdfunding for their second film. TRUST is the first episode of the OUTLIER series—which questions the role identity, community, and belonging have in our survival as a species.
Cotopaxi Welcomes Two New Impact Partners
Newest Grantees of the Cotopaxi Foundation Help Support Poverty Alleviation Mission Salt Lake City, UT. (January 30, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi welcomes two new impact partners, Water1st, a nonprofit implementing clean water and sanitation projects for the world’s most vulnerable communities; and GlobalGiving, a nonprofit helping the Cotopaxi Foundation reach more people and drive community-led change in Ecuador.
No Reception Club Announces Baby2Baby as Impact Partner
The family focused company supports Baby2Baby this Giving Tuesday to help the organization provide essentials for children living in poverty across the country San Francisco, Calif. /OUTDOOR SPORTSWIRE/ – Award-winning family travel brand, No Reception Club, is proud to announce its first impact partner, Baby2Baby, a national nonprofit that provides children living in poverty across the country with diapers, clothing and all the basic necessities that every child deserves.
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