Articles by Greg Glynn
How to team with influencers for more marketing home runs
By Greg Glynn, guest columnist Heading into 2026, the term "influencer marketing" continues to evolve, so if you've been thinking about working with influencers, now could be the perfect time. According to one estimate, brands routinely generate around $5 to $6 in revenue for every $1 invested in influencer campaigns. So how do you tap into this opportunity and get that type of return on investment? It starts with understanding what a strong influencer partnership should look like.
How to make the most of QR codes in your marketing
By Greg Glynn, Pliable Marketing Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code. The QR code was invented in 1994 by Masahiro Hara while working for a Japanese company called Denso Wave, but it took quite a while for them to catch on. Now QR codes are used everywhere.
How to make the most of QR codes in your marketing
By Greg Glynn, Pliable Marketing Summertime in Maine means outdoor marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code. The QR code was invented in 1994 by Masahiro Hara while working for a Japanese company called Denso Wave, but it took quite a while for them to catch on. Now QR codes are used everywhere.
A game plan for winning on social media, TikTok or not
The recent controversy and very brief TikTok ban highlighted the importance for businesses to control their content and evaluate which social media platforms they are using and why. With more than 170 million users, TikTok is one of the most popular social media platforms because it has content that is informational and entertaining. It is used by businesses, influencers and of course, people who want to find the latest dance trend.
Revisiting the case for a UK whistleblower reward programme
Almost two years have passed since the UK Economic Crime Manifesto was published, igniting the controversial debate over a potential whistleblower reward scheme in this country. Momentum on this topic gradually ground to halt since, until new Director of the UK Serious Fraud Office (SFO) Nick Ephgrave outlined his plans for “a more pragmatic, more proactive” approach in a February 2024 speech.
How to find the right influencer for your brand
For both small businesses and large corporations, there are all kinds of influencers who can represent your business and brand. Partnering with the wrong influencer can be very costly, but finding the right influencer can lead to a lot of success. While most influencers use social media to become brand ambassadors, there are several ways influencers can help build your brand awareness and create affinity for your product or service.
Maine Voices: Let’s celebrate Title IX and the future of women’s sports
When I was in middle school, I had to write a paper about important legislation in U.S. history. All I really wanted to do was write about sports. I thought creatively, followed the assignment and decided to learn more and write about Title IX. Now, as our country celebrates the 50th anniversary of Title IX and what it has done for women’s sports, I can reflect on how far we have come. I remember learning about President Nixon signing Title IX into law in 1972.
Maine Voices: Let’s celebrate Title IX and the future of women’s sports
When I was in middle school, I had to write a paper about important legislation in U.S. history. All I really wanted to do was write about sports. I thought creatively, followed the assignment and decided to learn more and write about Title IX. Now, as our country celebrates the 50th anniversary of Title IX and what it has done for women’s sports, I can reflect on how far we have come. I remember learning about President Nixon signing Title IX into law in 1972.
Name, Image, and Likeness Certification
Course Details Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive Zoom video chats with fellow students, Dr. Lashbrook, Marc Isenberg, SMWW mentors, SMWW agents, certified agents in all sports, professional athletes, and renowned guest speakers.
Lipman & Katz Attorney Stephen Smith Receives “AV” Peer Review Rating™ from Martindale-Hubbell®
AUGUSTA, Maine – Lipman & Katz today announced that attorney Steve Smith has received the highest Martindale-Hubbell® Peer Review Rating™ of “AV.” Smith, a native of Whitefield, handles personal injury, criminal defense and other civil litigation for the Augusta law firm. This distinction means he has very high professional ethics and preeminent legal ability. Only lawyers with the highest ethical standards and professional ability receive an “AV” Martindale-Hubbell Peer Review Rating.
Dedham School Student Helaina Winslow Receives Julia Clukey Courage Award
DEDHAM, Maine – On Monday, May 23, Olympian Julia Clukey reached more than 100 students as part of her new “Julia Inspires” campaign when she presented to students at the Dedham School. As part of the assembly, Clukey encouraged students to find their passion, create a plan and go after their dreams. After the presentation, she honored sixth grade student Helaina Winslow with the Julia Clukey Courage Award.
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