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Articles by Groundswell PR
Evan Gill Summits all Colorado 14ers
Get access to everything we publish when you sign up for Outside+. Columbia, MO (October 12, 2021) – ust, maker of outdoor equipment whose goal is to inspire and cultivate people’s love of all things outside, is proud to announce that brand ambassador Evan Gill has become the fourth African-American and second African American veteran to summit all 58 of Colorado’s 14ers. Evan summited Capitol Peak on Saturday September 25th, marking the end of his fifteen month-long mission.
Ruffwear Launches New 2021 Spring/Summer Collections
BEND, OR (February 17, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch three new collections for Spring/Summer 2021. The Trailhead, Front Range and Water Collections offer practical and playful gear for making the most of the warmer months ahead.
Independent Manufacturer, Bajio, Challenges Sunglass Industry with Sustainable Performance Sunglasses
New Smyrna Beach, FL (Jan 27, 2020) - Bajio Sunglasses is bringing fresh eyes to the sunglass market through the introduction of their first-ever collection launching March 1, 2021. Bajio, Spanish for “the shallows”, draws inspiration from flats around the world, and seeks to bring sustainably built sunglasses featuring blue light filtering lenses to the market.
Accidental Author: Freewaters Footwear Co-founder Eli Marmar Creates New Children’s Adventure Novel
Encinitas, CA (1.27.21) – There was no master plan. But in this time of increased fear and separation, industry veteran Eli Marmar felt compelled to put his creativity to paper and give the youth a spark of inspiration. Wind Quest, his debut novel, is an oceanic tale designed to inspire deep connections through adventures on the water, mysticism, ecology, and stunning illustrations. The healing power of water has been a running thread through Marmar’s life.
PHOOZY Launches “Mask” for Phones to Protect Devices from Nasty Germs
CHARLOTTE, NC (Dec. 3, 2020): PHOOZY, maker of protective capsules for phones, tablets, and laptops, is launching the brand new Apollo II Series + Antimicrobial Thermal Capsule. This capsule, which is available at PHOOZY.com and on Amazon.com, gives consumers a daily solution to keep phones and their PHOOZY more hygienically clean, especially in the era of COVID.
GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance Food and Gear Storage Solution Engineered for People Who Live Ready
Austin, TX (Nov 19, 2020) – GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System delivers customizable storage and organization in a fully integrated, modular design that allows consumers to tailor their ultimate prep kit for any outdoor adventure or emergency preparedness need.
Ruffwear Launches Fall/Winter 2020 Product Line
BEND, OR (October 1, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch their new fall/winter line. This season’s gear equips dogs to get outside with their humans in the colder months ahead – and stay warm while doing so. Fall and winter classics get an updated look and feel, and a new piece of human gear offers home-trail solutions.
OluKai Launches Premium Shearling, Leather, and Wool Slippers
Irvine, CA – Sept. 28, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is thrilled to introduce several new slipper styles for men and women. According to Google Trends, 2020 research searches for slippers have already doubled over the 5-year trend. Known for comfort, OluKai is taking the aloha spirit one step further by becoming a true player in the slipper category.
ust Announces Complete Brand Refresh
Columbia, MO (July 8, 2020) - ust, maker of camping and outdoor essentials since 1936, has announced a major brand “refresh” with the goal of creating a company that brings the outdoors closer to people of all backgrounds and experience levels, and encourages them to share their stories to inspire others.
Hydro Flask Launches #RefillForGood Campaign
Bend, OR (July 1, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to launch its new #RefillForGood campaign, underlining the brand’s continued global efforts to reduce single-use plastic consumption and waste.
Ruffwear Summer 2020 Product Line Now Available
BEND, OR (May 18, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping bag and pad, a convenient solution for carrying full pick up bags, a collaborative artist series, and a brand new toy. This new gear offers dogs and their human companions the tools they need to keep moving forward from sunrise to sunset.
Ruffwear Introduces New Spring 2020 Product Line
BEND, OR (Feb. 4, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch its Spring 2020 collection. Now available for purchase, the 2020 Spring line introduces the newly redesigned Front Range™ Collection and reflective leashes and collars in new hues and – for the first time – new patterns that are as inspiring as they are innovative.
Ruffwear Partners with Groundswell PR as Agency of Record
BEND, OR (Jan. 27, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around Ruffwear’s trailblazing quality designs, numerous giveback initiatives and commitment to sustainability.
Elevenate Launches Fall/Winter 2019 Collection
(Åre, Sweden) November 5, 2019 – Elevenate, makers of modern mountain life performance apparel, has announced the launch of its Fall/Winter 2019 Nordic Dreams collection. Inspired by the northern lights in a sharp contrast to the monochrome landscape, the Elevenate Fall/Winter collection combines technical features with the shape of perfection – letting you enjoy the surroundings with an open mind.
Tortuga Launches Women’s Travel Backpack as Part of Award-Winning Setout Collection
Walnut, CA (July 9, 2019) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers – is excited to announce the launch of the award-winning Setout Backpack with a new suspension system designed for women. “There are a lot of bags designed to be unisex and fit both men and women.
Sherpa Adventure Gear Names Groundswell Public Relations as Agency of Record
Modesto, CA (Aug. 20, 2019)— Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing consumer awareness around Sherpa’s innovative product lines and social initiatives that positively impact the Nepalese community.
Deschutes Selected as Presenting Partner and Official Beer of 2020 American Ultimate Disc League
(Bend, Oregon) August 1, 2019 – Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is proud to announce its marquee partnership deal with the American Ultimate Disc League (AUDL) as the 2020 presenting partner and official beer of the AUDL. Deschutes will kick off the agreement in 2019 as Official Beer of Championship Weekend VIII, taking place August 10-11 in Los Altos, CA.
Elevenate Names Groundswell PR Agency of Record in North America
(Åre, Sweden) July 1, 2019 - Elevenate, makers of modern mountain life performance apparel, is pleased to announce its partnership with Groundswell PR.
BUBBA™ Debuts New Fully Featured Fishing Net
(Columbia, MO) May 1, 2019 – BUBBA™, a fishing lifestyle brand known for its high-quality angling equipment designed by fishermen, for fishermen, today announced the launch of the BUBBA Fishing Net, the newest expansion of the brand into premium, highly dependable fishing products. The BUBBA Fishing Net is now available online at www.bubbablade.com. The all-new BUBBA Fishing Net is designed to be nearly indestructible.
Trekking across the Pacific to Inspire Action Towards A Healthy Island
Hawaiian Lifestyle Brand OluKai Supports Voyage to Raise Awareness for Plastic Pollution. OluKai is working with long-time partner, Polynesian Voyaging Society (PVS) to bringing awareness to single-use plastic pollution and climate change through the Alahula Kai o Maleka voyage.The Hikianalia, a traditional Polynesian voyaging canoe, is sailing more than 2,800 miles across the Pacific from Hawaii to California, carrying a message about the critical need to protect our Island Earth.
Mountainsmith Creates Groundbreaking Fastpack with Adventure Athlete The Real Hiking Viking
Golden, CO—Dec. 12, 2018— Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has created the ultimate thru-hiking pack co-designed with elite long distance hiker, The Real Hiking Viking aka, Thomas Gathman. Mountainsmith and Gathman drew inspiration from the ultra running, backpacking, and the fastpacking worlds to create the Zerk 40. The pack, which is unlike anything on the market, will launch though a grassroots campaign on Indiegogo December 12.
Mountainsmith Launches Game Changing Adventure Photography Pack. TanuckLITE 40 Co-designed with Legendary Photographer Chris Burkard
Golden, CO—Oct. 17, 2018 - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is thrilled to announce the launch of the TanuckLITE 40 adventure and travel photography backpack. The pack is a result of Mountainsmith’s continued product collaboration with legendary outdoor lifestyle photographer Chris Burkard, who co-designed the TanuckLITE 40. The pack is available now on Mountainsmith.com and Chrisburkard.com.
Hawaiian Lifestyle Brand OluKai Supports Voyage to Raise Awareness for Plastic Pollution
San Francisco, CA – Sep. 13, 2018 – OluKai is working with long-time partner, Polynesian Voyaging Society (PVS) to bringing awareness to single-use plastic pollution and climate change through the Alahula Kai o Maleka voyage. The Hikianalia, a traditional Polynesian voyaging canoe, is sailing more than 2,800 miles across the Pacific from Hawaii to California, carrying a message about the critical need to protect our Island Earth.
OluKai Partners with Inaugural REI Outessafest
Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and music. The first-of-its-kind festivals will be filled with activities such as yoga and rock climbing, inspirational speakers, outdoor classes including camp cooking, and an evening featuring female-led music performances. Tickets are now available at www.Outessa.com.
OluKai Introduces the New Hue of Hawaiian Blue
Orange County, CA (May 30, 2018): OluKai, the premium, Hawaiian-inspired lifestyle brand launches Hawaiian Blue on May 30, 2018. Each pair of shoes in the small-batch, collection is 100% unique due to being hand crafted, and hand-dyed with indigo plants grown in Hawaii. OluKai partnered with Hawaiian Blue artists Donna Miyashiro and Tokunari Fujibayashi to create beautiful indigo fabric, which is the centerpiece of this limited edition release.
DUDE, Idaho 12ver was Officially Selected For Winter Wildlands Alliance Backcountry Film Festival
Sego Ski Co, the leading handcrafted, made-in-the-Tetons ski company, is proud to have Sego athlete Mark Ortiz in The 13th Annual Winter Wildlands Alliance Backcountry Film Festival. Since the initial one-film screening in 2005, the festival has grown into a 90-minute showcase of top films selected by Winter Wildlands Alliance staff members. This year’s tour is going international, with over 100 non-U.S. stops planned for winter 2017/18.
Smartwool Announces 2017 Agency and Rep Awards
Smartwool, the outdoor industry’s leading Merino brand, awarded High Plains Outdoor Group as the 2017 Agency of the Year, Patrick Manzer as 2017 Rep of the Year and Lynsey Cole as Key Account Rep of the Year. “The High Plans Group is a progressive and innovative agency; always looking for ways to improve their business and drive revenue,” said Jody Carlson, Smartwool director of U.S. Wholesale Sales.
Summit Sales Agency Joins the Perfect Storm Footwear Team in The Pacific Northwest
Perfect Storm Boot Corporation, bringing Comfort, Protection & Value to footwear inspired by our living through the four seasons of New England weather, is proud to announce the addition of the Summit Sales NW team, effective immediately. Based in Seattle, WA, Summit Sales NW has represented some of the leading brands in the outdoor industry since 1994. Managed by Rob Birzell & Kris Stahl, the team also includes Justin McGregor, Drew Hamblin, Andy Dahlen and Carmi Schulmn.
Merrell Makes Key Leadership Appointments
Merrell, the outdoor performance brand that empowers amazing outdoor lives, today announced the appointment of Strick Walker to the position of Chief Marketing Officer and Johanna Koeberle to Senior Product Director, Active Lifestyle. Walker will spearhead global brand strategy and marketing efforts for the Merrell brand. He will report directly to Merrell President, Sue Rechner.
Direct Alpine Enters North American Market
Direct Alpine, technical outdoor wear made in the Czech Republic, is now available for sale in North America. The brand will make its debut at the 2018 Outdoor Retailer + Snow Show in January 2018. As a critical first step, the brand established distribution and operations based in Eagle, Colo. The central location in the Rocky Mountains allows better service and infrastructure for retailers, including faster delivery times and greater flexibility to adapt to seasonal trends.
Share the Stoke of Surfing this Holiday Season with Sharkbanz
This holiday season, Sharkbanz, the proven, wearable shark deterrent, is teaming up with acclaimed surf artist Jay Alders, to share the stoke of surfing. Jay has created a one-of-a-kind design that celebrates the majesty of sharks, which will be featured on t-shirts, available on Sharkbanz.com and jayalders.com. A portion of the proceeds from the sale of each shirt will benefit Surfers Healing, a nonprofit that empowers children with autism by teaching them how to surf.
KICKER Bullfrog BF200 is Adventure-Ready and Now Available for Purchase Online
KICKER announced today the release of its new Bullfrog BF200 adventure-ready and amphibious Bluetooth® speaker. Designed for outdoor enthusiasts, the BF200 joins the legendary BF400 to amplify the collection of durable, long-lasting performance speakers made for any and every environment. The BF200 is now available to consumers nationwide on www.kicker.com and retails for $299.95. Need a little more kick to your backyard barbecue, pool party or camping excursion?
The New Primal Adds Grass-Fed Meat Sticks to 7-Eleven Snack Aisles Nationwide
Clean, High-Integrity Meat Snacks Now Available to the Masses The perfect protein just got more convenient. The New Primal, makers of the healthiest, most responsibly-sourced meat snacks, is excited to announce that their Classic and Spicy Beef Meat Sticks will be available at over 900 7-Eleven convenience stores nationwide beginning October 2, 2017. The New Primal Classic and Spicy Beef meat sticks are made from 100% grass-fed, grass-finished beef and contain no hormones, antibiotics, or soy.
Sharkbanz Shark Deterrent Now Available in the European Union
Brand Excited to Keep Even More People Safe from Sharks Charleston, S.C.—Aug. 15. 2017—Sharkbanz, the affordable, wearable shark deterrent, is now available to consumers in the European Union (EU). Sharkbanz, which makes the Sharkbanz 2 and the Shark Leash, is now shipped and sold via Amazon to all 26 countries that are part of the EU.
Hydro Flask Launches New Wine Bottle and Wine Tumbler Products
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new 25 oz Wine Bottle and 10 oz Wine Tumbler. The new products will allow consumers to take and enjoy their favorite wine anywhere. The 25 oz Wine Bottle holds an entire standard 750 ml bottle of wine and features TempShield™ insulation to keep whites perfectly chilled and reds at room temperature.
Hydro Flask Launches Apparel Collection and New Product Accessories at Summer Outdoor Retailer
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its apparel collection, designed with moisture wicking and thermal technology inspired by the brand’s sweat-free, insulated bottles.
Hydro Flask Announces New Grant Recipients of Parks For All Charitable Giving Program
Company donates $160,000 to support five non-profit organizations working to build, restore, maintain public green spaces Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the new recipients of the company’s Parks For All charitable giving program, granting $160,000 to five non-profit organizations whose missions align with working to build, restore and...
Hydro Flask Launches New Unbound Series Collection
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Unbound Series™ Soft Cooler products. The only soft coolers on the market that liberate you to live your everyday adventures, the collection will include the 22 L Soft Cooler Pack and 24 L Soft Cooler Tote.
Hydro Flask Introduces New Kids Product Line
Company expands hydration category with new 12-ounce straw lid bottle designed for kids Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to unveil its new 12 oz Wide Mouth Kids bottle designed specifically for adventure-seekers ages 3 years and up.
Hydro Flask Launches New Oasis Products
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Oasis products. Designed to be shared amongst multiple people or small groups, the collection includes easy-to-carry 64 oz and 128 oz insulated bottles that will keep hot liquids hot for 12 hours and cold liquids cold for up to 48 hours.
KICKER Delivers New IPx7-Rated EB400 Bluetooth Earphone, Designed for Active Users in Every Type of Weather
EB400 Represents New Standard for Performance, Durability, and Comfort from a Bluetooth Earphone KICKER today announced the availability of the follow-up to its highly successful EB300 Bluetooth® compatible earphone, the EB400, adding “waterproof” to the long list of benefits that made the EB300 one of KICKER’s most successful earphones to date. The EB400 ear buds will debut at Outdoor Retailer Summer Market this month at booth #PV1242 and will be available to consumers in August 2017.
OluKai Continues POW! WOW! Partnership by Sponsoring Long Beach Art and Culture Festival
OluKai, the premium, Hawaiian-inspired lifestyle brand, is excited to continue its partnership with POW! WOW! as an official footwear sponsor of POW! WOW! Long Beach, a weeklong festival that brings unique art and culture to public spaces. OluKai’s partnership with the organization aligns with the brand’s Anywhere Aloha mission, which celebrates the belief that anyone, no matter where they are, can live the spirit of Aloha.
KICKER Performance Audio Brand Partners with Groundswell Public Relations
KICKER, a division of Stillwater Designs, LLC specializing in speakers and products for car, home and the outdoors, has partnered with Groundswell PR. Groundswell PR will lead KICKER’s day-to-day media relations and increase brand awareness for its lifestyle products including portable Bluetooth® speakers, headphones and earbuds.
GoPure Pod Expands Distribution In United States
Wilton, CT - June 22, 2017) GoPure™— creators of the first-ever portable, reusable water purification Pod— is thrilled to announce expanded distribution of the GoPure Pod™ in select Bed, Bath & Beyond locations throughout the country, as well as Wegmans and Akins-Chamberlin Natural Food stores.These new retail partnerships increase GoPure’s presence to 150 additional stores in a number of new regions, as demand for portable, convenient water purifying products continues to grow...
All Good Becomes the Official Sunscreen Partner of Surfrider Foundation’s Five Hawaii Chapters
Partnership aimed at raising awareness and increasing support for the protection and restoration of fragile reef ecosystems Morro Bay, CA All Good—makers of organic skincare and reef friendly sunscreens—is excited to announce their official sunscreen partnership with all five of the Surfrider Foundation’s Hawai’i Chapters. They will launch the partnership on International Surfing Day, Saturday, June 17, at the Oahu Chapter’s annual Beach Cleanup at Diamondhead Lookout in Honolulu.
Mountainsmith Athlete Chris Bombardier Becomes First Hemophiliac to Summit Everest
Mountainsmith brand ambassador plans to conquer the Seven Summits to raise awareness for hemophilia research Golden, CO (June 13, 2017) Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is proud to announce Mountainsmith athlete Chris Bombardier’s recent summit of Mount Everest amid his quest to conquer the tallest peaks on each continent, also known as the Seven Summits.
Imlak’esh Organics Expands National Distribution Into All Sprouts Farmers Markets
Superfoods that fuel every adventure, now readily available nationwide Santa Barbara, CA — June 13, 2017 Imlak’esh Organics—a sustainable superfoods company dedicated to bringing consumers and wholesalers the highest quality organic and ethically harvested products—has expanded their national distribution into all 270 Sprouts Farmers Market store locations across the United States.“Sprouts’ approachable setting—similar to an old-fashioned farmers market—is an ideal retail location for...
Hydro Flask Welcomes New Ambassadors to Team Hydro
Company adds select action sports and active lifestyle ambassadors to expanding lineup BEND, ORE - JUNE 13, 2017 Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of over 20 action sports and active lifestyle ambassadors to its growing team.
All Good Launches #ReefFriendly Sunscreen Pledge Campaign
All Good launches #ReefFriendly Sunscreen Pledge aimed at protecting coral reefs Morro Bay, CA - June 9, 2017 All Good–makers of organic skincare and sunscreens–has officially launched a #ReefFriendly Sunscreen Pledge Campaign aimed at protecting coral reefs by urging consumers to take action and choose mineral-based sunscreens. The campaign is designed to raise awareness and increase support for the protection and restoration of fragile reef ecosystems.
OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming
ommemorative Sandals Feature Actual H?k?le‘a Sailcloth Orange County, CA-- June 7, 2017 OluKai Releases One-of-a-kind Collection as tribute to H?k?le‘a’s Homecoming Commemorative Sandals Feature Actual H?k?le‘a SailclothMedia Contacts:Kate DittloffKate@groundswellpr.com(704) 575-8499Daniel Ikaika ItoIkaikaIto@gmail.com(808) 936-1036Orange County, CA ? June 5, 2017 ?
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