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DEI (Diversity, Equity, and Inclusion) and ESG (Environmental, Social and Governance) are not widely understood acronyms but have crept onto broader industry agendas of late.
The year has just bagged its first month and South Africa's brand advertising community has taken up arms against a BMW billboard at Cape Town International Airport. Moreover, many of the consumers for whom this billboard was intended did not resonate with its sentiments. The integrated campaign comprised a 90” showcase on YouTube, TVC spots (60” and 30”), digital and social (15” and 6” clips), radio and out-of-home.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
