Guilda Hilaire
Hyde Park
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Articles by Guilda Hilaire
Applications for the Marketing Champions class of 2026 are open!
Skip to Content 0% Marketing Champions are passionate about sharing their expertise with the community [Photo credit: Adobe Stock] Yes, it’s that time of year again: applications are now open for 2026 Marketing Champions. This program is designed to empower active Trailblazers in our community who love sharing product knowledge and resources with others.
Applications for the Marketing Champions class of 2025 are open!
Yes, it’s that time of year again: applications are now open for 2025 Marketing Champions. This program is designed to empower active Trailblazers in our community who love sharing product knowledge and resources with others. Marketing Champions collaborate with product and industry leaders, participate in Salesforce events, join our private networking community, and receive exclusive Marketing Champions swag. It’s a year of personal growth and a lot of fun.
Join Us in the Community Hub at Connections 2026
Have you ever walked around Connections and wondered, where are my people? Well, now you know exactly where they are. We are bringing back our popular Community Hub space for marketers, by marketers, at Connections (June 3-4 in Chicago). The Community Hub will be in Campground, Level 3. This space will only feature content from Trailblazers.
What’s up with Generative AI and Email Marketing?
It’s not a stretch to say generative AI in email marketing is a hot-button topic.
Let's Celebrate the 2025 Marketing Champions
We’re thrilled to officially announce the 2025 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. This group will begin a year full of career development that amplifies their voices and honors their contributions to help others in the Salesforce ecosystem. What makes a Marketing Champion? All marketers are storytellers, artists, tinkerers, and scientists by nature.
What Career Advice Would You Give Your Younger Self?
When I was a freshman in college, one of my professors had us write a letter to future selves. We wouldn’t see the letter again until senior year, right around the time we graduated. He wanted us to write words of encouragement and map out what we wanted to achieve over the four years. That could be things like studying internationally, getting a great internship, or focusing on a specific major. He wanted us to be crystal clear, even down to what we expected our GPA and favorite class to be.
10 Community Appreciation Tips That Build Loyalty for Brands
These 10 tips will help you bolster community appreciation between your brand, customers, prospects, and supporters. [Maskot / Getty Images] Jan 04, 2022 3 min read In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Community appreciation rests on simple tenets like respect and empathy, and a positive, long-lasting, and mutually-beneficial relationship should be celebrated whenever possible.
Marketing
Jul 24, 2020 By Chris Jacob Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event...
How Keyword Research Helps You Find Profitable Niches
You know you want to have a blog. You know you should have a blog, because content is your number one form of marketing, regardless of product. But what kind of blog should you have? That is the question that many people tend to have starting out, as brand specific content only gets you so far. A great example is the Mint blog, MintLife. If they had only operated based on their service, their blog posts wouldn't have been especially interesting or helpful.
5 Tools to Help You Build a More Secure Online Presence
Businesses put time and money into your online presence only to find out one day that it's been hacked or broken or down for hours resulting in lost conversions and bad reputation. The Internet world can be cruel to online businesses: You can lose rankings or suffer a huge data loss overnight. It can be heartbreaking and leave you with a sense of defeat and despair when it happens, but you don't have to leave yourself open to these kinds of risks.
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