Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Gus Coldebella
Home, sweet home
Immigration and Customs Enforcement has reportedly issued a memorandum that authorizes its agents to enter private residences forcibly without a judicial warrant. James Percival, the general counsel for the Department of Homeland Security, recently defended the department’s policy and wrote that “deep-state actors in the federal government have for decades told ICE officers that they may not enter a fugitive alien’s home even with a final order of removal and administrative warrant.” We disagree.
Opinion | We Were Top Homeland Security Lawyers. You Can’t Wish Away the Fourth Amendment. Original
SKIP ADVERTISEMENT You have a preview view of this article while we are checking your access. When we have confirmed access, the full article content will load. Immigration and Customs Enforcement has reportedly issued a memorandum that authorizes its agents to enter private residences forcibly without a judicial warrant.
AI Transformation for Consumer Brands: A Case Study With Madison Reed
As a founder of a consumer brand that’s been growing for over a decade, I intimately ‘get’ both the challenges and opportunities of AI automation in business operations. Madison Reed has used AI since its inception to match a consumer’s color for their hair, however our business is not AI-native — we make tangible products that our customers pick up with their hands and use on their hair… There’s nothing more personal than that.
Our Letter on the AI Action Plan in the U.S.
By Gus Coldebella, March 18, 2025 Share on TwitterShare on FacebookShare on LinkedIn Last month, we invited startup founders building AI technologies to join us in influencing the shape of our country’s AI policy following the Trump Administration’s request for input on its AI Action Plan — a framework that will influence the direction of United States federal AI regulation for at least the next four years.
Shaping New AI Policy in the U.S.
The development of a new federal AI policy has begun. The Trump administration has requested ideas from the public on its AI Action Plan—a framework that will influence the direction of U.S. federal AI regulation for at least the next four years. As outlined in the recent AI executive order, the administration is prioritizing innovation and national security, seeking to maintain America’s lead in AI development.
Best practices for pitching contributed articles to the media
How can you remain in the public eye and in front of potential investors, customers, and hires when you don’t have specific news to announce? One way is by sharing a bylined article, contributed post, or op-ed. Whatever you call them, these are simply articles you write, pitch, and place in third-party publications as a way to establish credibility and speak to key audiences as part of a comprehensive public relations strategy for any startup.
The Startup Boilerplate: An Opportunity for Alignment
A lot of the companies we fund are so early on they often don’t yet have boilerplates. Sure, they may have an elevator pitch from fundraising, but customer-facing language shaped for the right audience is often still up in the air. For those who don’t recognize the jargon, your boilerplate is the three-to-five sentence description you use consistently to describe what your company does on public-facing channels. At face value, boilerplates appear to be a simple copywriting task.
WordPress Turns 20
Two decades ago today, WordPress came to life thanks to founder innovation and big vision — enabling the democratization of publishing and people all over to broadcast their ideas, writing, businesses, communities, and so much more to the world. Today, we congratulate Founder Matt Mullenweg and the entire WordPress team for creating this part of web history and giving voice to so many on WordPress’ 20-year anniversary.
True Climate Action Guide
By The True Team, May 11, 2023 Share on TwitterShare on FacebookShare on LinkedIn This spring we launched our Climate Action Guide to give the True Founder community a framework on where to start when decarbonizing their companies in the hope that influencing climate strategies at the earliest stages of company formation will have outsized impact down the line. Now, we’ve launched the guide publicly so all startup founders, from the True Portfolio and beyond, can benefit from the guide too.
Reuniting the True Ventures Fellowship Community & What’s Next
Since 2009, the True Ventures Fellowship has placed over 200 students in roles across our portfolio companies with the intent of offering a well represented group of students a foot in the door at technology companies – and as a way to help founders in our community recruit sharp, pre-vetted talent. Many True Fellows are offered full-time roles at our portfolio companies following their summer fellowships while others go on to become startup founders, operators, and investors themselves.
The Power of Intellectual Partnerships
One of my favorite things about VC is getting to work with so many different perspectives and seeing how any one discussion often prompts exponential understanding. The intellectual partnerships that form within our walls and beyond inform our areas of focus and become deeply mutually beneficial. As an investor in climate technology, I’ve also recently enjoyed partnering with decarbonization expert Peter Nocchiero. We collaborated on the True Climate Action Guide (more on that below!).
True People & Product Leadership Summits
As part of True’s event strategy, we create opportunities for forging connections among senior leaders across the True Portfolio so all can benefit from the community’s collective wisdom. To that end, in early 2023, we hosted Leadership Summits for both product leaders and people team leaders in San Francisco to create time and space for discussing issues that are top of mind for high-growth technology startups.
The Crypto Clarity Crisis
Last year started with such promise. In March 2022, President Biden issued an executive order that coordinated agencies within the Executive Branch to take a long, hard look at the U.S. digital asset ecosystem: the good and the bad, the opportunities and the pitfalls. Those of us who advocate for a comprehensive, whole-of-government U.S. strategy on crypto were cautiously optimistic, for a few reasons.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Gus
Contact Gus, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack