Shopping preferences are as varied as the products they’re regularly buying. While there’s some commonalities among consumers, everyone’s shopping cart is as unique as they are. A shopper’s age, gender, and location all have an impact on how they shop as well. Consumer shopping preferences To better understand what shoppers are looking for, how they’re buying, and how they’re interacting with user-generated content such as ratings and reviews, we surveyed over 5,500 consumers around the globe.
