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Articles by Hannah Hargreaves
A Little Project Just for Me - Code Academy
Hannah Hargreaves · Follow 3 min read · -- This is my first article on Medium, and I appologise that it’s not about something more scandalous or thought-provoking. Things only get better from here… In this brief post I’ll be sharing a little project done for the Codeacademy Intro to IT course, where I map out a simple software program concept from written idea, to flow chart, to pseudocode. At the end, I asked Claude.ai to correct my pseudocode for me, because I knew I hadn’t nailed it.
How to appeal to older audiences online
There is one group in society that has a particularly bad reputation online. References to old racist uncles and confused grannies on Facebook are the stuff of legend in many jokes and memes. Undeservedly so. The over 50s are a force to be reckoned with online: according to research, 71% look for health advice on the internet, 77% shop online and 72% have social media accounts. And let’s not forget demographics.
How social insight can help you understand the job to be done
I was late to this party. (It started in 2016 but better now than never). A recommendation drew me down a rabbit hole until I found ‘Competing Against Luck’ by Clayton Christensen et al. It’s the origin of the Jobs to be Done theory. If you know, you know. But if like me, this is news to you, here’s a quick intro. Clayton sums up the essence of the Jobs to be Done theory with a quote from the famous marketeer, Theodore Levitt. But it’s all too easy for us to lose sight of this.
What can TikTok teach us about immune health?
TikTok is massively underused for insights. It can help you understand what consumers are buying, why they’re making the choices they do and how you can better appeal to them. So we’ve researched the topic of immune health to show you why you need to be using TikTok data, what sort of insights you can gain from it, and how brands might use this information to better connect with customers. Overall, we can see that there is a strong interest in boosting immune health on the platform.
5 reasons why your social listening strategy isn’t working
With the ability to monitor real-time consumer conversations, social listening is one of the best ways to gain accurate insights into your audience, your competitors and the market in general. But according to a Socialbakers report, most organisations aren’t using it to its full potential. For example, only 8% of brands who leveraged a listening solution used it for competitive research and analysis. If social listening is so valuable, why aren’t businesses using it more?
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