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Host–guest interaction is pivotal for sustainable rural tourism, yet its role in shaping tourists’ pro-environmental behavior remains underexplored, particularly across diverse interaction dimensions This study used structural equation modeling to collect data from 328 visitors through online platforms (e.g. WeChat) and offline field surveys.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
