Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Heath Shackleford
Preguntas que determinarán para siempre el futuro de los negocios
En medio de la incertidumbre económica, la política polarizada, los conflictos globales y un futuro que está en gran medida fuera de foco, muchos consumidores continúan luchando la buena batalla cuando se trata de usar su dinero para impulsar un cambio positivo.
Four questions that will determine the future of business for good
In the midst of economic uncertainty, polarizing politics, global conflict, and a future that is largely out of focus, many consumers are continuing to fight the good fight when it comes to using their dollars to drive positive change. It’s the 13th year that I have helped run an annual survey on the momentum of socially responsible spending, nonprofit giving, and earth-friendly practices, called the Conscious Consumer Spending Index.
Socially Responsible Spending Holds Firm According to 13th Annual Conscious Consumer Spending Index
13th Annual Conscious Consumer Spending Index CCSIndex has posted a score of 50 or better in four of the last five years. This year’s Index matched 2024 results, even as consumer sentiment on the state of the world soured and economic and political uncertainty dominated headlines. In a year of headwinds, it’s a positive sign to see we are holding the ground we’ve gained.
Consumo consciente fica só na vontade e perde para o preço baixo
Depois de atingir o fundo do poço durante a pandemia da COVID-19, a percepção do consumo consciente atingiu novos patamares nos últimos anos. Superficialmente, as estatísticas estão indo na direção certa. A maioria dos americanos acredita que é importante apoiar produtos e serviços socialmente responsáveis. A maioria fez isso no ano passado. Além disso, cerca de um terço da população americana planeja gastar mais com essas marcas no próximo ano.
Shoppers say they want conscious consumption. But they won’t spend to do it
After bottoming out during the throes of the COVID-19 pandemic, the perception of conscious consumerism has ascended to new heights in recent years. On the surface the statistics are headed in the right direction. The majority of Americans believe it is important to support socially responsible products and services, and the majority have done so in the past year. Additionally, roughly a third of the country plans to spend more with such brands in the year ahead.
How socially responsible companies can help conscious consumerism achieve critical mass
If you are a longtime supporter of the conscious consumerism movement, this may be the moment you’ve been waiting for. Despite growing pessimism about the state of the world, Americans are engaging socially responsible brands at an unprecedented level. It seems we are approaching critical mass, and we are on the precipice of a tipping point for “good” business.
How socially responsible companies can help conscious consumerism achieve critical mass
By Heath Shackleford4 minute Read If you are a longtime supporter of the conscious consumerism movement, this may be the moment you’ve been waiting for. Despite growing pessimism about the state of the world, Americans are engaging socially responsible brands at an unprecedented level. It seems we are approaching critical mass, and we are on the precipice of a tipping point for “good” business.
3 ways sustainable brands could help conscious consumerism make a comeback
The number of Americans who believe it is important to support socially responsible brands has risen in the past decade. The percentage of consumers who plan to increase their spending with such brands in the year ahead has never been higher. Yet, when push comes to shove, fewer and fewer consumers report purchasing products and services from socially responsible companies.
Conscious consumerism has bounced back after a pandemic low
By Heath Shackleford 2 minute Read My firm has been tracking socially responsible behaviors since 2013, and most years, the data seems to fall in line with our overall expectations based on what we’re seeing in the world around us. But when the data returned from the field this year, I had to check the math multiple times before I believed it. At the onset of the pandemic, Americans rallied.
The Frantic Rise of Consumer Wellness: Combat the Craze or Ride the Wave?
BY: Sara Martin, MS // CEO • WELCOA & Heath Shackleford // Founder • Good.Must.Grow. In case you missed it, Playboy is a wellness company now. So is Amway. At L’Oreal it’s not about the makeup. They are filling the fundamental need for beauty, which taps deep into our “sense of belonging, self-realization, and self-confidence.” Sleep Number doesn’t sell beds. Its mission to improve lives by individuating sleep experiences.
The pandemic inspired a new wave of conscious consumerism—but only temporarily
Earlier this year, Americans quickly progressed from dismissing the significance of COVID-19 to bunkering in our homes, faced with a frightening and uncertain future. My firm, Good Must Grow, was curious to see what impact the pandemic was having on purpose-driven behaviors, so we launched a mid-year checkpoint for our annual Conscious Consumer Spending Index, which measures consumer sentiment about conscious shopping. Our findings were as encouraging as any we had seen in recent history.
In the wake of the pandemic and the protests, purpose is suddenly a superpower
The coronavirus crisis, and the senseless killing of George Floyd, served as a relentless one-two punch for companies of all shapes and sizes. As the virus wages on, and the demands for social justice continue to be urgently needed, companies that have purpose built into their bottom line are the most likely to remain standing. Suddenly, having a purpose is a superpower.
The conscious consumerism movement is stalling-and I know why
I’m waiting patiently in line at the fish counter of my local Whole Foods. Two customers ahead of me are standing at opposite ends of the counter, bridging the space between with friendly grocery store banter. As they chat, the man points toward one of the rows of fish in the case. The woman shakes her head and politely explains that his selection contains way too much mercury. He points toward another, but it’s “full of carcinogens.” “For real?” he mumbles in disbelief.
We need to debunk some big myths about conscious consumers
By Heath Shackleford 5 minute Read If you want evidence that consumers are conscious, that socially responsible behaviors are en vogue, that doing good is good for business, you don’t have to look very hard to find it. There is a mountain of evidence that confirms your hypothesis. It’s clear that doing the right thing will attract customers, and employees, to your organization. But it’s also extremely naïve to assume all is as good as good can be.
The Future Of Social Enterprise In 2015
The social enterprise space has definitely come of age in recent years, growing by leaps and bounds and gaining momentum even as you read this. But there’s no denying that it gets harder from here. The year ahead is filled with a mixed bag of challenges and opportunities. Consumers are ready to be conscious, but most don’t know where to start.
Social Enterprises Must Move Beyond Purpose
Once upon a time, it was easy for a social enterprise to stand out and get noticed. Early entrants to the space were rewarded handsomely with attention and accolades because of their higher calling and charitable business models. But if you’re a social business trying to differentiate in today’s marketplace, purpose is no longer a golden ticket.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Heath
Contact Heath, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack