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The pandemic disrupted many areas, but one unlikely place? Brand purpose—or so the data suggest. Findings from the Purpose Power Index study reveal a brand purpose landscape that has changed dramatically from just a year prior, pre-pandemic. The new research, conducted in early 2021, compared U.S. consumers’ perceptions about purpose driven brands to an earlier wave of the same study conducted in late 2019.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.