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Articles by Hemant Shringy
‘We are not in the business of stunts’
After a very successful debut at One Show Abby's, we are hopeful to score a few at Cannes too. Naren and Anil, two of the brightest creative folks in our office and with the blessings from Yash, produced some brilliant work for us to reach thus far. We still have 48 hours left to remain optimistic. Two of our bravest clients, Surabhi and Rahul are also here, and it is lovely to see them enjoying this festival of creativity.
Cannes Lions 2023: Ogilvy bags Grand Prix; total 7 metals for India on Day 4
Cannes celebrates creativity and this is one of the key parameters for judging, says Anupriya Acharya, CEO of Publicis Groupe-South Asia. This is Acharya’s first time at the festival, and we caught up with her to ask about her experiences and takeaways. Excerpts from the conversation: You're a media veteran, and this is the first time you've come to Cannes. How's the experience been for you? The experience has been awesome - everything that I had expected and more.
Hemant Shringy from Cannes Lions: I wanna be Skinny!
Following a launch at Davos and a mass media global campaign around the Super Bowl, Working with Cancer is entering its third landmark moment of the year. At this year’s Cannes Lions, Working with Cancer will be opening up a brief to the whole industry to help erase the stigma of Cancer in the workplace. As a true cross-industry coalition, Edelman, IPG, Omnicom, Publicis and WPP will come together to invite creatives to join the briefing for this pioneering workplace movement.
Gillette: Soldier for women
This case study explains how Gillette, the shaving brand, created a social movement to appeal to men and win back respect for men in a difficult social climate in India. Shaving products India Strategy Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant Brand owner: Procter & GambleLead agency: BBDO IndiaBrand: GilletteCountry: IndiaIndustry Shaving productsChannels used:Content marketing, Earned media,... WARC subscribers can sign in to keep reading Not a subscriber?
Johnson's Baby: Share the language of love
This case study sets out how Johnson's Baby, the baby care brand, improved its brand metrics by urging Indian mothers to donate their old baby items to less privileged families. Baby care India Strategy Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant Brand owner: Johnson & JohnsonLead agency: BBDO IndiaBrand: Johnson's BabyCountry: IndiaIndustry Baby careChannels used:Content... WARC subscribers can sign in to keep reading Not a subscriber?
Gillette: Shave or Crave
This case study describes a campaign by Gillette, the shaving brand, which used women's preference for clean-shaven men to increase sales of its premium razor product in India. Shaving products India Strategy Josy Paul, Rajdeepak Das, Hemant Shringy and Sandeep Sawant Brand owner: Procter & GambleLead agency: BBDO IndiaBrand: GilletteCountry: IndiaIndustry Shaving productsChannels used:Cinema, Content marketing, Earned... WARC subscribers can sign in to keep reading Not a subscriber?
WARC in Cannes Replay: Lessons from the world's best campaigns
This webinar replays WARC's session: "Lessons from the world's best campaigns" at the Cannes Lions festival this year. Effectiveness studies Global Strategy Josy Paul (Chairman & Chief Creative Officer, BBDO India)Rajat Mendhi (Executive Vice President - Planning, BBDO India)Hemant Shringy (Executive Creative Director, BBDO India)Eric Zuncic (Chief Strategy Officer, CP+B)David Tiltman(Head of... WARC subscribers can sign in to keep reading Not a subscriber?
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