Henry Scott
Henry Scott’s Biography
Henry (Hank) Scott has years of experience in media, communications, and marketing, helping clients create and deliver demographically and geographically targeted products and services.
Scott currently is president of WHMC LLC, a company that operates WEHOville.com, the leading hyperlocal digital news site covering West Hollywood, and GayLifeLA.com, a digital site covering the greater Los Angeles LGBT community. WHMC also publishes West Hollywood Magazine, a quarterly print publication intended to call out the city’s charm to locals and tourists. Scott is the sole fulltime writer for WEHOville, and all stories published with a "staff" byline are written by him.
Scott has been at the forefront of innovation in news media. In 2003 he helped Metro International S.A., the London-based originator of the free daily newspaper concept, launch its youth-oriented New York City edition. Scott served as managing director for Metro New York for two years and also oversaw elements of its Boston and Philadelphia properties. Metro New York is and was the most highly circulated daily newspaper in Manhattan. Earlier he served as president of Out Publishing, successfully turning around the financially troubled publisher of the country's largest-circulation quality gay magazine. Scott was engaged in 2010 as part of a team of four to turn around CL Media, publisher of alternative weekly newspapers in Atlanta, Charlotte, Chicago, Tampa and Washington, DC. He also served as publisher of Atlanta's Creative Loafing weekly newspaper, a position in which he increased annual revenue by 5% in a year in which revenue for most newspapers was falling.
In 1994, as vice president, New Media / New Product Development, Scott launched The New York Times Company’s first online venture with @Times, a site on America Online. Scott also developed and managed The Times’s first foreign-language edition, The News in Review, published in Russian from Moscow. Scott oversaw development of a Spanish-language newspaper insert for New York City-area newspapers. He was the member of The Times Company’s senior management charged with developing an electronic media strategy for the company. Scott's experience at The Times included serving as Managing Director of Marketing Planning and Research, where he played a major role in developing distribution and advertising strategies for The Times.
Scott's Gansevoort Media (and later interMediator group) consulting firms have worked with media clients as diverse as BusinessWeek, El Mio Vino, the Dallas Morning News and the Wall Street Journal to craft and implement strategies to identify and more efficiently target audiences and increase revenue. His particular focus has been turning around financially troubled media properties.
Scott also is the author of several books including "Shocking True Story: The Rise and Fall of Confidential, America's Scandalous Scandal Magazine," published by Pantheon, and "London Comfort: From Hollywood to the White House, An American Idol's Dangerous Real World Adventure."