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Articles by Hilary Givens
The 5 Types of Roles You Need in your Community
Social networks like Facebook and Instagram are just one type of community, albeit one of the most recognizable ones on the web today. Dec 11, 2020 3 min read Social networks like Facebook and Instagram are just one type of community, albeit one of the most recognizable ones on the web today.
Key Trends in Healthcare and Digital Advertising Today
The healthcare industry was once very distant from the digital world. This is no longer the case, with adoption of digital channels as a means of communication, increasing year-after-year. Today, consumers and patients everywhere are connected, using digital platforms to communicate, learn, and perform daily tasks. So when it comes to their health, why should it be any different?
Does Facebook Advertising Truly Drive Business Results? Yes.
This week’s advertising update starts with a look at Facebook’s Q2 2016 earnings announcement which yet again surpassed expectations. In particular, we’ll talk about the huge boom in mobile advertising on Facebook and in addition, the growth in mobile purchasing in the United Kingdom. Finally, stick around for inspiration on what to do about those unopened emails you’ve been sending your customers and how to reach them in a whole new way.
Back-To-School Shoppers and Retailers Alike Look to Digital Advertising
This week, we take a look at how back-to-school advertisers are increasingly engaging with customers on digital as consumer preference shifts in a mobile world. Retailers everywhere are following suit, most notably the European fashion brand, Scotch & Soda, who utilized Facebook lookalike audiences to reach an all new customer base with similar attributes as their most loyal customers of the past.
Facebook and Google Dominate Cross-Channel Advertising
This week the major topic of discussion is today’s cross-device user and how they influence marketing and advertising. People-based marketing and cross-channel usage come together as marketing and advertising executives top priorities this year. In addition, Facebook and Google prove to consume these cross-device users’ time, more details below. Finally, a friendly reminder of this summer’s biggest sporting event and major social media topic of discussion, the 2016 Summer Olympics in Rio.
Facebook and Google Dominate Cross-Channel Advertising
This week the major topic of discussion is today’s cross-device user and how they influence marketing and advertising. People-based marketing and cross-channel usage come together as marketing and advertising executives top priorities this year. In addition, Facebook and Google prove to consume these cross-device users’ time, more details below. Finally, a friendly reminder of this summer’s biggest sporting event and major social media topic of discussion, the 2016 Summer Olympics in Rio.
Facebook and Google Jointly Dominate Digital Video Advertising
This week, we bring you updates from Facebook and Google taking over the video advertising arena, to the prolific adoption of CRM and first party data for advertising. In addition, we take a close look at the share of mobile time spent and dollars spent in advertising.
Facebook Shows No Sign of Slowing Down
In assembling a list of words to describe the millennial generation, ‘mobile’ should most certainly be considered a top contender. Today, smartphones have found their way into the hands of people everywhere, offering users the ability to do just about anything with a click or a swipe. In addition, platforms like Facebook have proven to win the hearts of digital users around the world.
Facebook Shows No Sign of Slowing Down
In assembling a list of words to describe the millennial generation, ‘mobile’ should most certainly be considered a top contender. Today, smartphones have found their way into the hands of people everywhere, offering users the ability to do just about anything with a click or a swipe. In addition, platforms like Facebook have proven to win the hearts of digital users around the world.
Which Advertising Formats Have the Highest Engagement?
In our most recent report, the 2015 Annual Salesforce Advertising Index, we analyzed “Post Engagement” ad formats for Q4 2015, in which advertisers seek to drive engagement for an actual Facebook post. There are four ad formats for this objective that we looked at across the United States: Video, Photo, Link, and Status Ads. In the end each format bore very different results. Our analysis supports the use of photo, video, or link ads in nearly all of your Facebook ads.
Facebook Continues to Attract Millennials
Facebook has long been the leader in social networking, and recent data by Comscore proves that this has not changed. Masses of millennials continue to frequently visit the service and advertisers are reacting. Advertisers and marketers everywhere are significantly increasing data-driven advertising and will continue to do so into 2016.
Facebook Continues to Attract Millennials
Facebook has long been the leader in social networking, and recent data by Comscore proves that this has not changed. Masses of millennials continue to frequently visit the service and advertisers are reacting. Advertisers and marketers everywhere are significantly increasing data-driven advertising and will continue to do so into 2016.
The Opportunities on Mobile and Facebook for Retail Advertisers
Today, mobile devices has taken over the advertising world. As of February 2016, the number of devices per person has reached 3.64, globally. In addition, consumers are using mobile devices to perform actions like researching products, booking traveling, ordering food, and buying groceries, clothing and so much more. Mobile apps have also become quite a thing, however advertisers are still discovering the best ways to reach and keep mobile app users.
Why 140 Characters Isn't Enough
Shakespeare said that brevity is the soul of wit. He would have loved Twitter. Nowhere do you find more wit, and nitwits, attempting to say something important with constraints that go against our natural bent to communicate. With billions of tweets posted over the last nine years, Twitter has become the most vocal site for saying very little.
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