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Articles by Hilary Parkin
Is WhatsApp a must-have for brands today?
More than 2 billion people around the world use WhatsApp. For many of them, the app is not only the go-to choice for staying in touch with family and friends but, increasingly, it's also a place to connect with their favorite brands, ask customer service questions and shop. To meet these customers where they are, companies are experimenting with a variety of strategies on the messaging platform.
Set Active is prioritizing community with IRL spaces and customer-driven designs
In 2017, Lindsey Carter was sitting at Alfred, a coffee shop on Melrose Place in Los Angeles, when she came up with the idea to start her own activewear brand. Just over five years later, Set Active, her buzzy line of coordinating staples, debuted its first brick-and-mortar location on that very street.
The outlet mall opportunity
The lower-price, suburban, open-air sibling of indoor shopping centers has faced a bumpy road in recent years with fierce competition. That’s come from online sellers, a growing preference among many consumers for convenience over shopping-as-activity and a wave of store closures during the pandemic. But as shoppers prepare for a holiday season rife with rising costs and little if any additional budget, it makes sense that more are venturing to discount meccas.
Shop-in-shops are everywhere - here’s what it means for stores
Shop-in-shops have proliferated in recent years as retailers have sought to draw in new customers and get the most out of their brick-and-mortar fleets. Brands, meanwhile, have seized on the strategy as an affordable way to gain a foothold in physical retail and raise awareness beyond their existing base.
Glossy Summit Recap: Leading fashion brands on innovating, engaging and safeguarding for the future
Embracing the new shouldn’t come at the expense of the established Many luxury brands today are navigating the same dilemma: how to stay relevant and pique the interest of new audiences without alienating swaths of loyal, deep-pocketed customers? It’s a delicate balance to strike — though not one that should dissuade even the most traditional brand from finding their voice on TikTok or experimenting with NFTs or metaverse partnerships.
Doran, by Doran
Taking their name from a children’s fantasy novel, Doran is a four-person freak folk collective hailing from rural Virginia, New York City, and the Pacific Northwest.
What’s next for fashion internships?
“It was obviously really upsetting, but I was just trying to keep perspective of what was happening in the world versus a canceled internship,” he said. “Pretty much the night I got home, I pulled out my laptop, got on LinkedIn and started looking for more internships. Because I was like, ‘There has to be someone that still needs help.’” It’s a situation familiar to thousands of college students and recent graduates across the country this year.
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