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Hiroshi Urata on Muck Rack

Hiroshi Urata

(He/Him)
Japan, Kanagawa
As seen in: nii.ac.jp
Covers:  I interview Niwashi (gardeners), blacksmiths & diverse artisans (traditional/modern). I also cover biophilic design & green infrastructure via corporate interviews. What I value most is the people.
Doesn't Cover: I do not cover superficial, mass-market PR or pitches that lack a clear narrative or connection to my core themes of landscaping and craftspeople.
メディア制作業をやっています。いろんな有名人の方をインタビューしたり、誰もが知る会社の媒体を担当したりもしてきました。庭や刃物を雑誌で特集してきたので、職人さんのお友達が多いです。

Hiroshi Urata’s Biography

I began my career as a writer in 2000, following my studies at Himeji Institute of Technology (Faculty of Engineering, Department of Materials Science). Initially specializing in top-management interviews, I transitioned to a freelance journalist in 2004.

Since 2009, I have been a regular contributor to Niwa, Japan’s premier garden magazine. I write an ongoing column on traditional edged tools and have authored serialized features on legendary Niwashi (Japanese gardeners) like Sadao Yasumoro and Toemon Sano. My coverage spans both cultural landmarks, such as the National Treasure teahouse "Jo-an," and the commercial landscaping industry, including executive interviews with major companies and coverage of the upcoming GREEN×EXPO 2027.

Over the years, I have interviewed more than 50 blacksmiths and built profound relationships with over 200 garden and traditional professionals across Japan. My greatest strength is building deep rapport with these traditionally media-shy artisans. I don't just ask prepared questions; I immerse myself in their real-world work sites—from forging fires to actual gardens and thatched roofs—break the ice, and extract their unfiltered voices.

While I employ a formal, hard-hitting journalistic style for professional magazines like Niwa, I fully utilize this exclusive access when writing for corporate media, such as Wakasa Seikatsu's DEKIRU!. There, I craft engaging, narrative-driven articles that capture the true essence and candid smiles of the craftsmen.

Guided by the conviction that "Today's craft is tomorrow's tradition," I continue my fieldwork to preserve these stories for the future.