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TCL is closing in fast on Samsung's top spot in the TV market, with the Chinese brand overtaking Samsung in December. Still, Samsung remained the leader in both Q4 and full-year 2025. Samsung has led the global TV market for 20 consecutive years, as measured in both unit sales and revenue. However, in recent years, the dominance of the South Koreans – LG and Samsung – has begun to wane amid intensifying competition from Chinese brands.
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